The US thinks it’s
vital to be able to
call through a
All countries value
ease of use and
the ability to send
Westerners desire greater security from apps
Q: How important are the following features in messaging apps to you?
Security is the most important feature overall
for the US, UK, and Germany– with an average
79% of respondents rating it most highly.
Source: On Device Research, Jan 2015
N=1500 , US, UK, and German smartphone owners