SlideShare a Scribd company logo

Insights into the App Economy in MENA

Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.

1 of 22
Download to read offline
App Economy - MENA LONDON - SINGAPORE – DUBAI
OnDeviceResearch.com
LONDON – SINGAPORE – DUBAI
OnDeviceResearch.com
App Economy
- MENA
Nader Kobeissi
App Economy - MENA LONDON - SINGAPORE – DUBAI
OnDeviceResearch.com
On Device Research uses
the mobile internet to gain
access to consumer opinions
at any time or place.
The company has conducted over 25 million
surveys in 85 countries, and has offices in
London, Dubai and Singapore.
App Economy - MENA LONDON - SINGAPORE – DUBAI
OnDeviceResearch.com
Methodology + sample
• Mobile panel lists answer survey in their browser
• Survey automatically optimised for their device to offer best experience
• Sample is representative of the smartphone owners in each country
• Sample of N=500 per country in: Jordan, Lebanon, Egypt, UAE & KSA
• Profiled on age, gender, region, nationality and income
App Economy - MENA LONDON - SINGAPORE – DUBAI
OnDeviceResearch.com
App economy - MENA LONDON - SINGAPORE – DUBAI
OnDeviceResearch.com
How many apps have you
downloaded in the past month?
52%Download 5+Apps
2%Download 0 Apps
App Economy - MENA LONDON - SINGAPORE – DUBAI
OnDeviceResearch.com
51% Saudi Arabia 41% UAE
32% Egypt
40% of mobile internet users pay to
download Apps
41% Lebanon
35% Jordan
App Economy - MENA LONDON - SINGAPORE – DUBAI
OnDeviceResearch.com
Games & Social Media related Apps
are the most popular
14%
15%
16%
18%
20%
21%
27%
28%
37%
60%
Lifestyle
Weather
Health & Fitness
Shopping
Photography and video
Education
Sports
Music
Social media
Games
Most Downloaded Apps…

Recommended

Testing in Craft CMS
Testing in Craft CMSTesting in Craft CMS
Testing in Craft CMSJustinHolt20
 
Presentation template for Hackathons
Presentation template for HackathonsPresentation template for Hackathons
Presentation template for HackathonsSiddharth Gupta
 
Introduction to Progressive Web Apps (PWA)
Introduction to Progressive Web Apps (PWA)Introduction to Progressive Web Apps (PWA)
Introduction to Progressive Web Apps (PWA)Sandip Nirmal
 
Nielsen Media Internet Report 2023 - Glimpses for Rural India.pdf
Nielsen Media Internet Report 2023 - Glimpses for Rural India.pdfNielsen Media Internet Report 2023 - Glimpses for Rural India.pdf
Nielsen Media Internet Report 2023 - Glimpses for Rural India.pdfICICIC2
 
Online Grocery - Partnership Proposal
Online Grocery - Partnership ProposalOnline Grocery - Partnership Proposal
Online Grocery - Partnership Proposalalamoodi
 
Introduction to Progressive web app (PWA)
Introduction to Progressive web app (PWA)Introduction to Progressive web app (PWA)
Introduction to Progressive web app (PWA)Zhentian Wan
 
Food Delivery App Development - Start Online Delivery Business
Food Delivery App Development - Start Online Delivery BusinessFood Delivery App Development - Start Online Delivery Business
Food Delivery App Development - Start Online Delivery BusinessHarrywilliam6
 

More Related Content

What's hot

Online grocery: What brands need to know?
Online grocery: What brands need to know?Online grocery: What brands need to know?
Online grocery: What brands need to know?RedSeer
 
Introduction to MERN Stack
Introduction to MERN StackIntroduction to MERN Stack
Introduction to MERN StackSurya937648
 
Quikrr swot analysis
Quikrr swot analysisQuikrr swot analysis
Quikrr swot analysisAftab Khatri
 
Launching a Mobile App from Concept to Launch
Launching a Mobile App from Concept to LaunchLaunching a Mobile App from Concept to Launch
Launching a Mobile App from Concept to LaunchNick Floro
 
Experimenting our way forward @ HelloFresh
Experimenting our way forward @ HelloFreshExperimenting our way forward @ HelloFresh
Experimenting our way forward @ HelloFreshAleksandra Vangelova
 
Uber eats service design
Uber eats service designUber eats service design
Uber eats service designJobin Ouseph
 
Peer-graded Assignment Let's get talking Johannes Bambang Wirawan.pdf
Peer-graded Assignment Let's get talking Johannes Bambang Wirawan.pdfPeer-graded Assignment Let's get talking Johannes Bambang Wirawan.pdf
Peer-graded Assignment Let's get talking Johannes Bambang Wirawan.pdfJohannes Bambang Wirawan
 
Why Progressive Web App is what you need for your Business
Why Progressive Web App is what you need for your BusinessWhy Progressive Web App is what you need for your Business
Why Progressive Web App is what you need for your BusinessLets Grow Business
 
Waitbusters investor pitch deck
Waitbusters investor pitch deckWaitbusters investor pitch deck
Waitbusters investor pitch deckShane Gau
 
Progressive Web Applications
Progressive Web ApplicationsProgressive Web Applications
Progressive Web ApplicationsBartek Igielski
 
e-commerce web site project
e-commerce web site projecte-commerce web site project
e-commerce web site projectMahmudul Hasan
 
10 outstanding case studies of mobile app development
10 outstanding case studies of mobile app development 10 outstanding case studies of mobile app development
10 outstanding case studies of mobile app development Ready4S
 
Strategy Presentation on Amazon
Strategy Presentation on AmazonStrategy Presentation on Amazon
Strategy Presentation on AmazonGabbi Baker
 

What's hot (20)

Online grocery: What brands need to know?
Online grocery: What brands need to know?Online grocery: What brands need to know?
Online grocery: What brands need to know?
 
GOAT | Success Diaries
GOAT | Success DiariesGOAT | Success Diaries
GOAT | Success Diaries
 
API for Beginners
API for BeginnersAPI for Beginners
API for Beginners
 
Introduction to MERN Stack
Introduction to MERN StackIntroduction to MERN Stack
Introduction to MERN Stack
 
Uber Eats Launch & Pricing Strategy
Uber Eats Launch & Pricing Strategy Uber Eats Launch & Pricing Strategy
Uber Eats Launch & Pricing Strategy
 
The post covid 19 retail consumer
The post covid 19 retail consumerThe post covid 19 retail consumer
The post covid 19 retail consumer
 
Quikrr swot analysis
Quikrr swot analysisQuikrr swot analysis
Quikrr swot analysis
 
Launching a Mobile App from Concept to Launch
Launching a Mobile App from Concept to LaunchLaunching a Mobile App from Concept to Launch
Launching a Mobile App from Concept to Launch
 
Grofers
GrofersGrofers
Grofers
 
Api for dummies
Api for dummiesApi for dummies
Api for dummies
 
Experimenting our way forward @ HelloFresh
Experimenting our way forward @ HelloFreshExperimenting our way forward @ HelloFresh
Experimenting our way forward @ HelloFresh
 
Uber eats service design
Uber eats service designUber eats service design
Uber eats service design
 
Peer-graded Assignment Let's get talking Johannes Bambang Wirawan.pdf
Peer-graded Assignment Let's get talking Johannes Bambang Wirawan.pdfPeer-graded Assignment Let's get talking Johannes Bambang Wirawan.pdf
Peer-graded Assignment Let's get talking Johannes Bambang Wirawan.pdf
 
Why Progressive Web App is what you need for your Business
Why Progressive Web App is what you need for your BusinessWhy Progressive Web App is what you need for your Business
Why Progressive Web App is what you need for your Business
 
Waitbusters investor pitch deck
Waitbusters investor pitch deckWaitbusters investor pitch deck
Waitbusters investor pitch deck
 
Progressive Web Applications
Progressive Web ApplicationsProgressive Web Applications
Progressive Web Applications
 
e-commerce web site project
e-commerce web site projecte-commerce web site project
e-commerce web site project
 
online marketplace report
online marketplace reportonline marketplace report
online marketplace report
 
10 outstanding case studies of mobile app development
10 outstanding case studies of mobile app development 10 outstanding case studies of mobile app development
10 outstanding case studies of mobile app development
 
Strategy Presentation on Amazon
Strategy Presentation on AmazonStrategy Presentation on Amazon
Strategy Presentation on Amazon
 

Viewers also liked

Impact of the mobile internet in Africa vs UK
Impact of the mobile internet in Africa vs UKImpact of the mobile internet in Africa vs UK
Impact of the mobile internet in Africa vs UKOn Device Research
 
Http2: why the web is upgrading? - bdx.io 2015
Http2: why the web is upgrading?   - bdx.io 2015Http2: why the web is upgrading?   - bdx.io 2015
Http2: why the web is upgrading? - bdx.io 2015Quentin Adam
 
Messenger wars 2: How Facebook climbed back to number 1
Messenger wars 2: How Facebook climbed back to number 1Messenger wars 2: How Facebook climbed back to number 1
Messenger wars 2: How Facebook climbed back to number 1On Device Research
 
Final Purposeful iGIP Market - Product Strategy for MENA
Final Purposeful iGIP Market - Product Strategy for MENAFinal Purposeful iGIP Market - Product Strategy for MENA
Final Purposeful iGIP Market - Product Strategy for MENACole Wirpel
 
GCC e-Tourism Conference - Knowing you customer, understanding and learning ...
GCC e-Tourism Conference - Knowing you customer, understanding and learning ...GCC e-Tourism Conference - Knowing you customer, understanding and learning ...
GCC e-Tourism Conference - Knowing you customer, understanding and learning ...Dieter Hovorka
 
Selfies: Have they reached their peak?
Selfies: Have they reached their peak?Selfies: Have they reached their peak?
Selfies: Have they reached their peak?On Device Research
 
Driving Digital in the MENA region
Driving Digital in the MENA regionDriving Digital in the MENA region
Driving Digital in the MENA regionTribal Fusion
 
Smartphone User Persona Report 2015 - Malaysia (Infograph)
Smartphone User Persona Report 2015 - Malaysia (Infograph)Smartphone User Persona Report 2015 - Malaysia (Infograph)
Smartphone User Persona Report 2015 - Malaysia (Infograph)Vserv
 
UI/UX Design (Mobile Focus) V2
UI/UX Design (Mobile Focus) V2UI/UX Design (Mobile Focus) V2
UI/UX Design (Mobile Focus) V2kazaky
 
Middle East & North Africa Economy Outlook 2016
Middle East & North Africa Economy Outlook 2016Middle East & North Africa Economy Outlook 2016
Middle East & North Africa Economy Outlook 2016Arne Pohlman
 
HUMAN DIGITAL - Cheil MENA Trend Report 2015
HUMAN DIGITAL - Cheil MENA Trend Report 2015HUMAN DIGITAL - Cheil MENA Trend Report 2015
HUMAN DIGITAL - Cheil MENA Trend Report 2015Cheil_Worldwide_UAE
 
Esqueça a linguagem e vire um programador de verdade
Esqueça a linguagem e vire um programador de verdadeEsqueça a linguagem e vire um programador de verdade
Esqueça a linguagem e vire um programador de verdadePedro Chaves
 
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development ApproachThe Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approachyann ARMAND
 
Economy of-the-middle-east-2
Economy of-the-middle-east-2Economy of-the-middle-east-2
Economy of-the-middle-east-2klgriffin
 
Adaptable Engineering: 3D Printing and Agile
Adaptable Engineering: 3D Printing and AgileAdaptable Engineering: 3D Printing and Agile
Adaptable Engineering: 3D Printing and AgileEvan Leybourn
 
Smartphone User Persona Report 2015 - Malaysia
Smartphone User Persona Report 2015 - MalaysiaSmartphone User Persona Report 2015 - Malaysia
Smartphone User Persona Report 2015 - MalaysiaVserv
 

Viewers also liked (18)

Impact of the mobile internet in Africa vs UK
Impact of the mobile internet in Africa vs UKImpact of the mobile internet in Africa vs UK
Impact of the mobile internet in Africa vs UK
 
PayPal MENA 2016
PayPal MENA 2016PayPal MENA 2016
PayPal MENA 2016
 
Http2: why the web is upgrading? - bdx.io 2015
Http2: why the web is upgrading?   - bdx.io 2015Http2: why the web is upgrading?   - bdx.io 2015
Http2: why the web is upgrading? - bdx.io 2015
 
Messenger wars 2: How Facebook climbed back to number 1
Messenger wars 2: How Facebook climbed back to number 1Messenger wars 2: How Facebook climbed back to number 1
Messenger wars 2: How Facebook climbed back to number 1
 
Final Purposeful iGIP Market - Product Strategy for MENA
Final Purposeful iGIP Market - Product Strategy for MENAFinal Purposeful iGIP Market - Product Strategy for MENA
Final Purposeful iGIP Market - Product Strategy for MENA
 
GCC e-Tourism Conference - Knowing you customer, understanding and learning ...
GCC e-Tourism Conference - Knowing you customer, understanding and learning ...GCC e-Tourism Conference - Knowing you customer, understanding and learning ...
GCC e-Tourism Conference - Knowing you customer, understanding and learning ...
 
Hassan noaman cv
Hassan noaman cvHassan noaman cv
Hassan noaman cv
 
Selfies: Have they reached their peak?
Selfies: Have they reached their peak?Selfies: Have they reached their peak?
Selfies: Have they reached their peak?
 
Driving Digital in the MENA region
Driving Digital in the MENA regionDriving Digital in the MENA region
Driving Digital in the MENA region
 
Smartphone User Persona Report 2015 - Malaysia (Infograph)
Smartphone User Persona Report 2015 - Malaysia (Infograph)Smartphone User Persona Report 2015 - Malaysia (Infograph)
Smartphone User Persona Report 2015 - Malaysia (Infograph)
 
UI/UX Design (Mobile Focus) V2
UI/UX Design (Mobile Focus) V2UI/UX Design (Mobile Focus) V2
UI/UX Design (Mobile Focus) V2
 
Middle East & North Africa Economy Outlook 2016
Middle East & North Africa Economy Outlook 2016Middle East & North Africa Economy Outlook 2016
Middle East & North Africa Economy Outlook 2016
 
HUMAN DIGITAL - Cheil MENA Trend Report 2015
HUMAN DIGITAL - Cheil MENA Trend Report 2015HUMAN DIGITAL - Cheil MENA Trend Report 2015
HUMAN DIGITAL - Cheil MENA Trend Report 2015
 
Esqueça a linguagem e vire um programador de verdade
Esqueça a linguagem e vire um programador de verdadeEsqueça a linguagem e vire um programador de verdade
Esqueça a linguagem e vire um programador de verdade
 
The Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development ApproachThe Yammer Way - Our Product Development Approach
The Yammer Way - Our Product Development Approach
 
Economy of-the-middle-east-2
Economy of-the-middle-east-2Economy of-the-middle-east-2
Economy of-the-middle-east-2
 
Adaptable Engineering: 3D Printing and Agile
Adaptable Engineering: 3D Printing and AgileAdaptable Engineering: 3D Printing and Agile
Adaptable Engineering: 3D Printing and Agile
 
Smartphone User Persona Report 2015 - Malaysia
Smartphone User Persona Report 2015 - MalaysiaSmartphone User Persona Report 2015 - Malaysia
Smartphone User Persona Report 2015 - Malaysia
 

Similar to Insights into the App Economy in MENA

The App Economy in MENA by On Device Research; ArabNet Digital Summit 2015
The App Economy in MENA by On Device Research; ArabNet Digital Summit 2015The App Economy in MENA by On Device Research; ArabNet Digital Summit 2015
The App Economy in MENA by On Device Research; ArabNet Digital Summit 2015ArabNet ME
 
South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016Raymond Buckle
 
Mobile in shopping in MENA, September 2014
Mobile in shopping in MENA, September 2014Mobile in shopping in MENA, September 2014
Mobile in shopping in MENA, September 2014On Device Research
 
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...ArabNet ME
 
Effective Marketing for Your Parking Program
Effective Marketing for Your Parking ProgramEffective Marketing for Your Parking Program
Effective Marketing for Your Parking ProgramJeff Perkins
 
Effective Marketing For Your Parking Program - ParkMobile
Effective Marketing For Your Parking Program - ParkMobileEffective Marketing For Your Parking Program - ParkMobile
Effective Marketing For Your Parking Program - ParkMobileParkMobile LLC
 
Future Travel Experience Asia
Future Travel Experience Asia Future Travel Experience Asia
Future Travel Experience Asia Exicon
 
Think with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their PhonesThink with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their Phoneskhairulakbar
 
1 mobile leadership program mobile market, mobile assets, why google, mobil...
1 mobile leadership program   mobile market, mobile assets, why google, mobil...1 mobile leadership program   mobile market, mobile assets, why google, mobil...
1 mobile leadership program mobile market, mobile assets, why google, mobil...Rein Mahatma
 
Where it's App: The State of Mobile in the U.K
Where it's App: The State of Mobile in the U.KWhere it's App: The State of Mobile in the U.K
Where it's App: The State of Mobile in the U.KSociomantic Labs
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webSusanne B. Böck
 
2015 Mobile Consumer Survey
2015 Mobile Consumer Survey2015 Mobile Consumer Survey
2015 Mobile Consumer SurveyPhilippe Dumont
 
Apps vs. Web: Where do we go from here?
Apps vs. Web: Where do we go from here?Apps vs. Web: Where do we go from here?
Apps vs. Web: Where do we go from here?Patrick 'Mad' Mork
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnamHien NT
 
10 Tips for Leveraging Big Data for Mobile Marketing
10 Tips for Leveraging Big Data for Mobile Marketing10 Tips for Leveraging Big Data for Mobile Marketing
10 Tips for Leveraging Big Data for Mobile MarketingHeather Forsythe
 
Joel Rao - eCommerce Day Africa Blended [Professional] Experience 2023
Joel Rao - eCommerce Day Africa Blended [Professional] Experience 2023Joel Rao - eCommerce Day Africa Blended [Professional] Experience 2023
Joel Rao - eCommerce Day Africa Blended [Professional] Experience 2023eCommerce Institute
 
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)2021 Digital Media Landscape in Myanmar (Aug 21 Updated)
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)Kyaw Ye Paing
 
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Jim Nichols
 

Similar to Insights into the App Economy in MENA (20)

The App Economy in MENA by On Device Research; ArabNet Digital Summit 2015
The App Economy in MENA by On Device Research; ArabNet Digital Summit 2015The App Economy in MENA by On Device Research; ArabNet Digital Summit 2015
The App Economy in MENA by On Device Research; ArabNet Digital Summit 2015
 
South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016South African Mobile Phone Use and Attitudes Report 2016
South African Mobile Phone Use and Attitudes Report 2016
 
Mobile in shopping in MENA, September 2014
Mobile in shopping in MENA, September 2014Mobile in shopping in MENA, September 2014
Mobile in shopping in MENA, September 2014
 
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
OnDevice Research: Consumer Habits & Awareness of mGovernment & Smart cities ...
 
Effective Marketing for Your Parking Program
Effective Marketing for Your Parking ProgramEffective Marketing for Your Parking Program
Effective Marketing for Your Parking Program
 
Effective Marketing For Your Parking Program - ParkMobile
Effective Marketing For Your Parking Program - ParkMobileEffective Marketing For Your Parking Program - ParkMobile
Effective Marketing For Your Parking Program - ParkMobile
 
Future Travel Experience Asia
Future Travel Experience Asia Future Travel Experience Asia
Future Travel Experience Asia
 
Social media trend and effectiveness in VIetnam
Social media trend and effectiveness in VIetnamSocial media trend and effectiveness in VIetnam
Social media trend and effectiveness in VIetnam
 
Vietnam Social Media Effectiveness
Vietnam Social Media EffectivenessVietnam Social Media Effectiveness
Vietnam Social Media Effectiveness
 
Think with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their PhonesThink with Google - How People Shop on Their Phones
Think with Google - How People Shop on Their Phones
 
1 mobile leadership program mobile market, mobile assets, why google, mobil...
1 mobile leadership program   mobile market, mobile assets, why google, mobil...1 mobile leadership program   mobile market, mobile assets, why google, mobil...
1 mobile leadership program mobile market, mobile assets, why google, mobil...
 
Where it's App: The State of Mobile in the U.K
Where it's App: The State of Mobile in the U.KWhere it's App: The State of Mobile in the U.K
Where it's App: The State of Mobile in the U.K
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile web
 
2015 Mobile Consumer Survey
2015 Mobile Consumer Survey2015 Mobile Consumer Survey
2015 Mobile Consumer Survey
 
Apps vs. Web: Where do we go from here?
Apps vs. Web: Where do we go from here?Apps vs. Web: Where do we go from here?
Apps vs. Web: Where do we go from here?
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnam
 
10 Tips for Leveraging Big Data for Mobile Marketing
10 Tips for Leveraging Big Data for Mobile Marketing10 Tips for Leveraging Big Data for Mobile Marketing
10 Tips for Leveraging Big Data for Mobile Marketing
 
Joel Rao - eCommerce Day Africa Blended [Professional] Experience 2023
Joel Rao - eCommerce Day Africa Blended [Professional] Experience 2023Joel Rao - eCommerce Day Africa Blended [Professional] Experience 2023
Joel Rao - eCommerce Day Africa Blended [Professional] Experience 2023
 
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)2021 Digital Media Landscape in Myanmar (Aug 21 Updated)
2021 Digital Media Landscape in Myanmar (Aug 21 Updated)
 
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017Mobile App Industry Survey: What's Ahead for App Marketing in 2017
Mobile App Industry Survey: What's Ahead for App Marketing in 2017
 

More from On Device Research

The mobile path-to-purchase for Saudi Arabian main shoppers
The mobile path-to-purchase for Saudi Arabian main shoppersThe mobile path-to-purchase for Saudi Arabian main shoppers
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
 
Philippines mobile internet trends
Philippines mobile internet trendsPhilippines mobile internet trends
Philippines mobile internet trendsOn Device Research
 
Myanmar: The Final Frontier For The Mobile Internet
Myanmar: The Final Frontier For The Mobile InternetMyanmar: The Final Frontier For The Mobile Internet
Myanmar: The Final Frontier For The Mobile InternetOn Device Research
 
Moving brand tracking successfully to the mobile world
Moving brand tracking successfully to the mobile worldMoving brand tracking successfully to the mobile world
Moving brand tracking successfully to the mobile worldOn Device Research
 
Mobile Malaysia - ahead of the south-east Asia pack
Mobile Malaysia - ahead of the south-east Asia packMobile Malaysia - ahead of the south-east Asia pack
Mobile Malaysia - ahead of the south-east Asia packOn Device Research
 
Will Brits watch the Winter Olympics in Sochi?
Will Brits watch the Winter Olympics in Sochi?Will Brits watch the Winter Olympics in Sochi?
Will Brits watch the Winter Olympics in Sochi?On Device Research
 
Indonesia - the social media capital of the world
Indonesia - the social media capital of the worldIndonesia - the social media capital of the world
Indonesia - the social media capital of the worldOn Device Research
 
Messenger Wars: How Facebook lost its lead
Messenger Wars: How Facebook lost its leadMessenger Wars: How Facebook lost its lead
Messenger Wars: How Facebook lost its leadOn Device Research
 
South Africa mobile consumer trends
South Africa mobile consumer trendsSouth Africa mobile consumer trends
South Africa mobile consumer trendsOn Device Research
 
The Sound of Big Data - SoundCloud case study
The Sound of Big Data - SoundCloud case studyThe Sound of Big Data - SoundCloud case study
The Sound of Big Data - SoundCloud case studyOn Device Research
 
Report: Wearable Technology - Ready for Prime Time?
Report: Wearable Technology - Ready for Prime Time?Report: Wearable Technology - Ready for Prime Time?
Report: Wearable Technology - Ready for Prime Time?On Device Research
 
Silicon Savannah - Why Nairobi Is The Next World Tech Capital
Silicon Savannah - Why Nairobi Is The Next World Tech CapitalSilicon Savannah - Why Nairobi Is The Next World Tech Capital
Silicon Savannah - Why Nairobi Is The Next World Tech CapitalOn Device Research
 
Young People’s Consumer Confidence Index
Young People’s Consumer Confidence Index Young People’s Consumer Confidence Index
Young People’s Consumer Confidence Index On Device Research
 
Grocery shopping in developing markets
Grocery shopping in developing marketsGrocery shopping in developing markets
Grocery shopping in developing marketsOn Device Research
 
Day in the life of a mobile video user
Day in the life of a mobile video userDay in the life of a mobile video user
Day in the life of a mobile video userOn Device Research
 
Post PC Era: English Premier League Football and Mobile
Post PC Era: English Premier League Football and MobilePost PC Era: English Premier League Football and Mobile
Post PC Era: English Premier League Football and MobileOn Device Research
 
Day in the life of a mobile commerce user
Day in the life of a mobile commerce userDay in the life of a mobile commerce user
Day in the life of a mobile commerce userOn Device Research
 
Would you give up your phone for a year?
Would you give up your phone for a year?Would you give up your phone for a year?
Would you give up your phone for a year?On Device Research
 

More from On Device Research (20)

The mobile path-to-purchase for Saudi Arabian main shoppers
The mobile path-to-purchase for Saudi Arabian main shoppersThe mobile path-to-purchase for Saudi Arabian main shoppers
The mobile path-to-purchase for Saudi Arabian main shoppers
 
Mobile phone shopping diaries
Mobile phone shopping diariesMobile phone shopping diaries
Mobile phone shopping diaries
 
Philippines mobile internet trends
Philippines mobile internet trendsPhilippines mobile internet trends
Philippines mobile internet trends
 
Myanmar: The Final Frontier For The Mobile Internet
Myanmar: The Final Frontier For The Mobile InternetMyanmar: The Final Frontier For The Mobile Internet
Myanmar: The Final Frontier For The Mobile Internet
 
Moving brand tracking successfully to the mobile world
Moving brand tracking successfully to the mobile worldMoving brand tracking successfully to the mobile world
Moving brand tracking successfully to the mobile world
 
Mobile Malaysia - ahead of the south-east Asia pack
Mobile Malaysia - ahead of the south-east Asia packMobile Malaysia - ahead of the south-east Asia pack
Mobile Malaysia - ahead of the south-east Asia pack
 
Will Brits watch the Winter Olympics in Sochi?
Will Brits watch the Winter Olympics in Sochi?Will Brits watch the Winter Olympics in Sochi?
Will Brits watch the Winter Olympics in Sochi?
 
Indonesia - the social media capital of the world
Indonesia - the social media capital of the worldIndonesia - the social media capital of the world
Indonesia - the social media capital of the world
 
Messenger Wars: How Facebook lost its lead
Messenger Wars: How Facebook lost its leadMessenger Wars: How Facebook lost its lead
Messenger Wars: How Facebook lost its lead
 
South Africa mobile consumer trends
South Africa mobile consumer trendsSouth Africa mobile consumer trends
South Africa mobile consumer trends
 
The Sound of Big Data - SoundCloud case study
The Sound of Big Data - SoundCloud case studyThe Sound of Big Data - SoundCloud case study
The Sound of Big Data - SoundCloud case study
 
Report: Wearable Technology - Ready for Prime Time?
Report: Wearable Technology - Ready for Prime Time?Report: Wearable Technology - Ready for Prime Time?
Report: Wearable Technology - Ready for Prime Time?
 
Silicon Savannah - Why Nairobi Is The Next World Tech Capital
Silicon Savannah - Why Nairobi Is The Next World Tech CapitalSilicon Savannah - Why Nairobi Is The Next World Tech Capital
Silicon Savannah - Why Nairobi Is The Next World Tech Capital
 
Young People’s Consumer Confidence Index
Young People’s Consumer Confidence Index Young People’s Consumer Confidence Index
Young People’s Consumer Confidence Index
 
Grocery shopping in developing markets
Grocery shopping in developing marketsGrocery shopping in developing markets
Grocery shopping in developing markets
 
US & UK Device Satisfaction
US & UK Device SatisfactionUS & UK Device Satisfaction
US & UK Device Satisfaction
 
Day in the life of a mobile video user
Day in the life of a mobile video userDay in the life of a mobile video user
Day in the life of a mobile video user
 
Post PC Era: English Premier League Football and Mobile
Post PC Era: English Premier League Football and MobilePost PC Era: English Premier League Football and Mobile
Post PC Era: English Premier League Football and Mobile
 
Day in the life of a mobile commerce user
Day in the life of a mobile commerce userDay in the life of a mobile commerce user
Day in the life of a mobile commerce user
 
Would you give up your phone for a year?
Would you give up your phone for a year?Would you give up your phone for a year?
Would you give up your phone for a year?
 

Insights into the App Economy in MENA

  • 1. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com LONDON – SINGAPORE – DUBAI OnDeviceResearch.com App Economy - MENA Nader Kobeissi
  • 2. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com On Device Research uses the mobile internet to gain access to consumer opinions at any time or place. The company has conducted over 25 million surveys in 85 countries, and has offices in London, Dubai and Singapore.
  • 3. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com Methodology + sample • Mobile panel lists answer survey in their browser • Survey automatically optimised for their device to offer best experience • Sample is representative of the smartphone owners in each country • Sample of N=500 per country in: Jordan, Lebanon, Egypt, UAE & KSA • Profiled on age, gender, region, nationality and income
  • 4. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com App economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com How many apps have you downloaded in the past month? 52%Download 5+Apps 2%Download 0 Apps
  • 5. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 51% Saudi Arabia 41% UAE 32% Egypt 40% of mobile internet users pay to download Apps 41% Lebanon 35% Jordan
  • 6. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com Games & Social Media related Apps are the most popular 14% 15% 16% 18% 20% 21% 27% 28% 37% 60% Lifestyle Weather Health & Fitness Shopping Photography and video Education Sports Music Social media Games Most Downloaded Apps…
  • 7. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com Different clusters of apps used by different profiles of consumers Business Lifestyle Games Music Social media Education Health & Fitness Finance News and magazines Photography and video Shopping Sports Travel Weather Utilities 15% 20% 25% 30% 35% 40% 29% 31% 33% 35% 37% 39% 41% 43% 45% %Female % Over 30 Further to the right = Older Higher Up = More Female Larger the bubble = Greater Popularity
  • 8. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com Business Lifestyle Games Music Social media Education Health & Fitness Finance News and magazines Photography and video Shopping Sports Travel Weather Utilities 15% 20% 25% 30% 35% 40% 29% 31% 33% 35% 37% 39% 41% 43% 45% %Female % Over 30 Different clusters of apps used by different profiles of consumers Further to the right = Older Higher Up = More Female Larger the bubble = Greater Popularity
  • 9. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com Business Lifestyle Games Music Social media Education Health & Fitness Finance News and magazines Photography and video Shopping Sports Travel Weather Utilities 15% 20% 25% 30% 35% 40% 29% 31% 33% 35% 37% 39% 41% 43% 45% %Female % Over 30 Different clusters of apps used by different profiles of consumers Further to the right = Older Higher Up = More Female Larger the bubble = Greater Popularity
  • 10. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com Business Lifestyle Games Music Social media Education Health & Fitness Finance News and magazines Photography and video Shopping Sports Travel Weather Utilities 15% 20% 25% 30% 35% 40% 29% 31% 33% 35% 37% 39% 41% 43% 45% %Female % Over 30 Different clusters of apps used by different profiles of consumers Further to the right = Older Higher Up = More Female Larger the bubble = Greater Popularity
  • 11. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com App store ranking & reviews central to App discovery 10% 17% 19% 30% 30% 32% 37% Appfinder' app Recommendations - media / blogs Advertising / Marketing App store - Featured section App store - Bestseller lists Recommendations - friends App store - random browsing How do you find new apps?
  • 12. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 44% of consumers use In-App purchases Purchase
  • 13. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 39% of people said they would make a one off payment within an App to avoid advertising 39% 37% 29% 19% To avoid advertising Additional content Buy something which has been previewed on screen Shortcuts (e.g. reaching the end of a level, buying more lives)
  • 14. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 3% Purchase apps + Don’t do In-app 53% Never spend money on apps 37% Purchase Apps + Do In App Purchases 8% In-app purchases + Don’t purchase apps Purchase in-app
  • 15. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 58% of 40 to 49 year olds pay for apps, compared to 43% of 19-24 year olds Purchase Apps or use In-App Payments 43% 49% 50% 58% 19-24 25-29 30-39 40-49
  • 16. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com App economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 22% said they don’t spend more on Apps because they don’t find interesting enough Apps 20% I don’t trust the payment security 19% I have to share too much personal information 16% I can’t find what I want to buy
  • 17. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com App economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 35% of Smartphone owners in the KSA said that engaging with a brand they know is the number one factor that will build their trust in mobile payment …
  • 18. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com What would build your trust in mobile apps and payments? 11% 12% 18% 22% 25% 26% 28% 28% Directed by a school or employer Having bought from the merchant before Full disclosure about intentions of my personal information Directed by a friend or relative Greater efforts made towards in personal data protection Engaging with brands I know Positive reviews or feedback ratings An app which protects security and privacy
  • 19. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 81% Saudi Arabia 39% UAE 67% Egypt 81% of people in the KSA download Arabic apps vs. 39% in the UAE 54% Lebanon 70% Jordan
  • 20. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com App economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com People in the GCC don’t download more Arabic Apps cause they don’t find what they want nor find the Arabic Apps of good quality Why don't you download more Arabic mobile Apps? 12% 16% 16% 30% 31% 34% I don’t trust Arabic mobile apps I had previous bad experiences with Arabic mobile apps I don't know how to find Arabic mobile apps I don't find them of good quality I don’t find what I want in Arabic mobile apps I prefer international apps
  • 21. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com App economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com 1. Discovery ofApps is based on reviews & ratings more than on Marketing/Advertising 2. Large number of people willing to pay either for Apps or in-Apps 3. Great need for betterArabic content
  • 22. App Economy - MENA LONDON - SINGAPORE – DUBAI OnDeviceResearch.com Get in touch Nader Kobeissi nader@ondeviceresearch.com +971 55 154 6263 @naderkob www.ondeviceresearch.com