Francois Goube has talked at Engage Conference in Portland about Answer Engine Optimisation (AEO). There is a big shift in the SEO industry where SEOs need to improve their actions to prepare websites to answer the user's intent.
First I managed to analyse these big datasets because I was accessing enough ressources to do so at Oncrawl.
Oncrawl is the easiest and most comprehensive Technical SEO data platform built on top of our crawler and our log file analyzer. You can analyse any dataset from your GSC account to your Analytics data through your business metrics and compare it to your logs and crawl data.
Our mission is to Unleash your SEO potential and if you want to know more about this feel free to say hi to the our people on our booth downstairs.
I am an SEO nerdI love to read Google Patents. So being with passionate SEOs is a real pleasure
Let’s see what I learned from Log File Analyis
Enough advertising, I just wanted to let you know you can catch up with me Marion to get a 1 month free trial. @@
From SEO to Answer Engine Optimisation (AEO): Dive into the Search Intent
When understanding Search Intent is your next
milestone to master Answer Engine Optimisation
By @FrancoisGoube, Founder @OnCrawl
From SEO to AEO
Because it’s very hard to guess the
What is Search Intent?
Search intent is the reason behind a searcher's query on search engines.
It represents the objective the searcher is trying to accomplish.
Type of query Keywords User’s behaviour
“ways to,” “how to,” “what is”
“List of”, ”best…”
Browse multiple results from SERPs
Refine the query
Transactional ”Buy”, “Rent”, “Hire”, Verbs …
Clicks on Ecommerce websites
High bounce rate
Very low bounce rate
Or no clicks when it’s a geolocated
Search Engines tries to give the best
answer for a particular #Query
Search Engines tries to rank the best
pages for a particular #Keyword
Search Engine Optimisation
Answer Engine Optimisation
The Search Engine that solves
user’s question is the Search
Engine that wins
The Content that solves user’s
question is the Content that wins
the SERPs race
The use of particular keyword can help
Search Engines understand your query
So they now which type of SERPs to provide you
Usual SERP displays at least
Knowledge graph cards
When a query contains an Entity
Google analyses its SERPs performance almost in Real-Time
Click Through Rates
Infers Bounce Rates
Length of queries
Query refinement (Y/N)
From 3rd parties
Data pieces to classify queries
Two ways to classify
“Optimized web domains classification based on progressive crawling with
– Patent from Palo Alto Networks
There’s a patent here
Really Cool Article by Alice
Roussel, Oncrawl’s Technical