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Embrace Augmented SEO

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François Goube was speaking at the 2018 fall edition of Digital Olympus and he explained how to take better SEO decisions by combining log files, crawl and GSC data to understand how your website behave on search engines.

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Embrace Augmented SEO

  1. 1. By @FrancoisGoube, CEO @Oncrawl Embrace Augmented SEO Combine Data to take Better SEO Decisions
  2. 2. I!to Read Google Patents
  3. 3. Data-driven SEO Crawler and Log Analyzer
  4. 4. The rise of AI leads us to be Augmented SEO Pros
  5. 5. Unleash your inner Super-Hero
  6. 6. But How?
  7. 7. Combine YOUR DATA
  8. 8. Actionnable Use Cases SEO Best kept Secrets
  9. 9. Being omniscient Illustration Professeur Know everything And be your website’s Professor X
  10. 10. § Know in real-time what Google is doing on your website § Understand the impact of each SEO optimizations Log Monitoring for SEO
  11. 11. § Like identifying when Google renders JS Understand some Bot moves
  12. 12. “Taking crawl rate and crawl demand together we define crawl budget as the number of URLs Googlebot can and wants to crawl.” (Google Webmaster Blog) ü Everyday Google chooses how many and which pages to crawl ü Your mission is to bring Google to your Money Pages Understand Google Crawl Budget
  13. 13. What Google says about crawl budget If you observe that new pages are usually explored the same day they are published, then you don't really have to worry about the exploration budget […] if a site has less than a few thousand URLs, it will be browsed correctly most of the time […] we do not have a single term to describe everything this term seems to mean on the outsidene
  14. 14. What Google should say is… Help me point in the right direction, Help me discover and value your money pages!
  15. 15. What Google should say is… Help me point in the right direction, Help me discover and value your money pages!
  16. 16. What Google should say is… I hate your ! pages I am crawling every day.
  17. 17. I love it when a plan comes together Know which Ranking factor matters
  18. 18. I love it when a plan comes together Combine Crawl and Logs data Which ranking factor influences Bots behavior?
  19. 19. I love it when a plan comes together Combine Crawl and Logs data Which ranking factor influences Bots behavior?
  20. 20. I love it when a plan comes together Combine Crawl and Logs data Which ranking factor influences Bots behavior?
  21. 21. I love it when a plan comes together Combine Crawl and Logs data Which ranking factor influences Bots behavior?
  22. 22. I love it when a plan comes together Combine Crawl and Logs data How much inluence?
  23. 23. If it can’t scale, it can’t be merged into Google Algorithms need Data Algorithms will “decide” based on the learnings from every topic and every website indexed Demystify Google updates and algos We know that some metrics are more important than others to trigger the increase in crawl frequency
  24. 24. Watch beyond your metrics Understand Your « Quick Wins »
  25. 25. Understand your metrics Combine Logs, Crawl and Analytics Data Where are your active pages?
  26. 26. Understand your metrics Combine Crawl / Logs data / Analytics Is my content distribution a good idea?
  27. 27. Understand your metrics Combine Logs, Crawl and Analytics Data Get your Ideal Technical SEO Metrics in one click
  28. 28. Understand your metrics Combine Logs, Crawl and Analytics Data Usage metrics vs SEO Performance
  29. 29. #DoYouSEO Explore new SEO universes
  30. 30. GSC vs Logs vs Crawl OnCrawl Rankings
  31. 31. GSC vs Logs vs Crawl Get the most accurate analysis
  32. 32. GSC vs Logs vs Crawl Know how rich snippets are influencing your CTR
  33. 33. § Care about Standard Deviation of CTR § Detect Signal vs Noise § Understand your rankings GSC vs Logs vs Crawl Fight Rankbrain
  34. 34. Questions ? @OnCrawl Francois@oncrawl.com

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