DFWSEM - Log analysis: How to use it in your daily SEO routine
How to use it in
your daily SEO
& Good ideas
VP Sales @OnCrawl
Developing OnCrawl on the North
Technical seo geek
& Good ideas
Customer Success Manager @OnCrawl
5+ years of experience in SEO
Former SEO Director in a web agency
THE platform for optimizing your SEO
OnCrawl SEO Crawler
Analyze your site the way
OnCrawl Log Analyzer
Track bot and visitor behavior
Understand the influence of
ranking factors on
trust us for their daily SEO audits
Log analysis: how
to use it in your
daily SEO routine
I do not mean to scare you but here’s the truth...
www.oncrawl.com:80 18.104.22.168 - - [07/Feb/2018:17:06:04 +0000] "GET /blog/ HTTP/1.1" 200
14486 "-" "Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html)" "-"
1. Current daily SEO routine
2. Opening the black box
3. Rockstar SEO routine
(French accent included)
we drive SEO optimizations to
improve website performances
we try to rank for top keywords
with an high search volume
we help build relevant pages to
drive conversions / revenue
we audit websites with a tri-
dimensional approach of SEO
we, technical SEO, fill our toolbox
To do Done Details
● Product pages: price, availability, reviews…
1 Structured data
spot the wrong crawling scheme
The key is to look at your data from a specific point of view. We called that: custom segmentation.
If you define your most important pages from a business point of view, you can easily pinpoint low hanging fruits.
from guesses to factual insights
Use meaningful SEO KPIs to put numbers to Google’s behavior.
Fresh Rank: average number of days between the date of first crawl and the date of the first SEO visit.
spot unnecessary hits
There is no reason to let Google hit pages that do not longer exist: distribute this legacy to your most important pages.
understand the combo: crawl + fresh content
How does Google treat your fresh content?
Is your old content still relevant enough to users that it lets Google think so as well?
understand the expectations of other bots
Only Ads bot are hitting resource pages...