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It's time to start thinking differently about digital marketing.
2009 was the year digital marketing was accepted as a pillar of marketing strategies. But using digital marketing is different from utilising digital marketing. The focus needs to move away from simply getting an audience to retaining that audience by creating an engaging experience.
In this whitepaper, one in a series of papers exploring the business theory of Enterprise Relationship Management, we take a closer look at this shift in digital thinking.