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Francesca Brosan, chairman of Omobono, explains the benefits and value of using social media as part of an overall marketing strategy.
This video is part of the presentation made by Omobono at the Best Practice in B2B event hosted by The Financial Services Forum in November 2010. During the presentation, we explored the use of social media for B2B financial service marketers, sharing the results of the recent research we have done looking at the current state of social media marketing in the industry as well as exploring a few best practice examples across business to business and financial services.
For more on Omobono, please visit http://www.omobono.co.uk.
For more on The Financial Services Forum, please visit http://www.thefsforum.co.uk.