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360° VR Ad Performance Report | OmniVirt

OmniVirt shares our 360° VR campaign performance analysis. We combed through over 700 million ads served to see how 360° VR stacked up against flat content. The results? Performance improvements across every metric including click-through-rate, viewability, and video completion.

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360° VR Ad Performance Report | OmniVirt

  1. 1. 360° VR ADVERTISING Performance Statistics
  2. 2. We analyzed over 700M ads served on our platform and found drastic results
  3. 3. 360° VR ads vs. flat content Why? Don’t deliver an impression. Make an impression. The results? Performance improvements across every metric.
  4. 4. 360° VR ads have higher CTRs Click-Through-Rate (%) +300%
  5. 5. Viewability (%) +14% 360° VR ads have higher viewability
  6. 6. Video Completion Rate (%) 360° VR ads have higher Video Completion Rates Contact us to experience higher VCR on your campaign!
  7. 7. How a user interacts with 360° video
  8. 8. Users … frequently stare ahead often look up than down often look left than right There’s a trend to where people look
  9. 9. Users desire experiences 360° VR creatives pushes discovery Hotspots encourage interactivity Why do we observe better performance?
  10. 10. 360° VR ads allows users to interact and actively experience a brand in an authentic and playful way, like the did with Clorox. This improves performance in CTR and brand recall Users desire experiences
  11. 11. 360° VR ads works best when the creative features scenes that users want to spend time in. Users can play with Chik Fil-A cows, click around a Coach runway show, and more 360° VR creatives pushes discovery
  12. 12. 360° VR ads creative can be built with hotspots to better guide the user and more strongly encourage interaction and engagement. Take users on a guided tour today Hotspots encourage interactivity
  13. 13. Our partnerships prove it works
  14. 14. Our partnerships prove it works
  15. 15. Contact us to launch your campaign today Follow our Linkedin Page for more insights

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