"A Powerful Partnership: How Content Put Public Relations Back in Style"
With more and more companies doing content marketing, it becomes increasingly harder do stand out from this content overkill. So, how do we make sure our content gets in front of the right audience? How do we create synergies throughout all of our content and how do we eventually get legendary links and mentions?
In this session I gave at the SMX 2016 in Munich I focussed on how SEO's and Content marketeers could and should leverage the power of Public Relations within their daily work and vice versa in order to achieve great results.