1. E-ONE DAYS
TERNI, Falls of Marmore
11 Settembre
Looking for Leisure:
Sport = Travel for All
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2. TOURISM
• UNWTO: According to the World Tourism
Organization, tourists are people who "travel to
and stay in places outside their usual
environment for not more than one consecutive
year for leisure, business and other purposes not
related to the exercise of an activity remunerated
from within the place visited".
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3. THE BEGINING OF SPORTs TOURISM
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776 B. C. First Olympic
Games in Greece
4. THE ITALAN PHENOMENON
• 10 MLs TRAVEL
• + 60 MLs Nights
• 6,5 Billion Business Turnover
• 1 out of 4 Italian plans the vacation according to
sport
• 27 MLs Italian play Sport (20 MLs Sportlovers, 6,5
MLs Amateurs, + 10 Thousand Professionals)
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SOURCE NATIONAL OBSERVATORY ON TOURISM
6. SPORT TOURISTs IDENTIKIT
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Active
Passive
ProfessionalAmateur
Sport Tourist
Passionate/Amateur
Public Amateur
Sport
Athlete/Proffessional
Public Professional
Sport
Coach/Manager
WE
LL
NE
SS
&
FIT
NE
SS
7. SPORTs TOURISM IN TERNI
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3 D Archery
Biking
Rowing
Skating
Table Tennis
M.Bike