This case presentation for Strategic Communications course.

1. Ethics case
Omar Rodríguez-Viera

3. 2017 incidents for the PR agency
ties to President Trump
sexual harassment allegation from a former employee
lawsuit by Alphabet (Google) alleging
the theft of trade secrets
y’s senior vice president of engineering for not disclosing another
misunderstanding that sparked #DelteUBER

4. UBER CEO
Argument between Travis Kalanick and Uber driver about UberBlack fares

5. customers care about more
than just cost and service

6. internal external
multinational company competition
CEO is a computer
programmer not
competition

7. WHAT
HAPPENS?

8. issued a statement

9. quickly
Bloomberg released the video on Tuesday, Feb 7
Uber released the statement on Feb 7

10. sincere
acknowledge his fault

11. searching for a COO
Kalanick will seek “leadershi
“I need leadership help, and I intend to get it.”
“a peer who can partner with me to write
the next chapter in our journey,”

12. accurately
Focused on 3 key public

13. employees/drivers
“people are not trusting you anymore,”
referring to the profitability for the drivers

14. investors
c company is supposed to be the representative of the investors
bad publicity can make the stock prices plunge
regain investors trust

15. users
people mostly don’t like a bossy person
make sure costumers loyalty

16. suggestions
focus strategy to engage with employees and users