How Online CustomerReviews Can Impact Your Local Business By: Omar Jackson Phone: 347-357-1763 www.RepMedia.co www.buyfamous.com LOGO
Why Customer Reviews Are So Important People go online first to search for local products and services Consumers post negative and positive feedback about businesses online Other consumers rely on this feedback from other customers to help them make purchasing decisions
Why Customer Reviews Are So Important An ample amount of reviews will help you get new customers No reviews – or mostly “negative” reviews will hurt your ability to get new customers Reviews can help your business flourish or become critically challenged
Let’s Take a Look at Some Numbers72% of Consumers Trust Reviews WHY Your Online 52% are More Likely to Use a Local Business with Positive Reputation and Reviews Customer Reviews 27% of Consumers Regularly Use Online Reviews to Make MATTER Decisions about Businesses Repmedia LLC
Encourage Your Customers to Leave Reviews The more online reviews your business has, the better Avoid “fake” reviews at all costs Simply “ask” your satisfied customers to leave online reviews for your company
ASK Your Customers for Reviews Ask customers who come into your establishment to go online to leave a review Setup an “onsite” review station at your checkout counter or front desk Ask for reviews on the back of receipts, pamphlets, menus, etc.
ASK Your Customers for Reviews Ask for reviews in your email autoresponder messages that go out to your customer list Ask for reviews in your direct mail materials Ask for reviews on your social media profiles… Just don’t be afraid to ASK!
Make it EASY for Your Customers Provide links to your review site profiles on your website Give your customers tips about leaving online reviews Provide great products and top-notch service to make your customers WANT to leave a great review for your company
Ask Them to Leave Reviews on Multiple Sites Ask customers to leave reviews on multiple sites – not just one Review Sites: Google+ Local Yahoo Local Yelp Superpages Citysearch And more!
How Negative Reviews Can HURT There will be “some” negative reviews, which is good as long as they’re not overpowering Don’t ignore negative reviews; otherwise, you could come off as “uncaring” Don’t argue with negative reviewers as it could enhance the negative impact
How to Respond to Negative Reviews Do not panic or over-react to negative reviews; it’s bound to happen Assess the situations carefully and resolve any issues with unhappy customers Do not “argue” with your unhappy customers Post your responses publicly so your customers and potential customers see that you actually care
How to Build and Maintain a Positive Image Register your business on as many review sites as possible Monitor all of your review site profiles Respond to all reviews, which allows you to engage with your customers as well as show that you care Google your business name to see what type of comments come up in the results
How to Build and Maintain a Positive Image Create a blog and other content related to your business consistently to create more “positive” content that will rank high in the search engines Be consistent and post often for best results This will help push down any negative reviews and comments Contact Omar for help 347-357-1763
www.Repmedia.co If you would like more information about howto handle negative online customer reviews or how to build a strong, positive online reputation, contact me today! Omar Jackson LOGO 347-357-1763 www.buyfamous.com