2. The fact is ...
• The economy is still weak
• Small businesses are still struggling years
after the recession began!
• 85% of businesses will fail in their first year *
* Source: U.S. Census
2
3. We know what you’re going through
• Your costs have gone up
• Your margins are razor thin
• You care about your business and your
customers
• And you’re looking for answers to ignite
growth!
3
13. Get more people to see your
business
Search
engine
optimization
13
14. SEO – Over 1 billion searches daily
Every day Google answers more than
one billion questions from people around
the globe in 181 countries and 146
languages!
14
19. Some eye-opening video stats
• Video search results have a 41% higher
click through than plain text results.
• 90% of 2014 web traffic will be video.
• Video is 50 times more likely to get
organic page rank in Google than plain
text results.
Sources in order: Aimclear, Cisco Systems, Forrester 19
20. SEO – Real world example
• VernFonk.com
• Insurance agency
• Marketing genius!
• About 20 locations
20
27. Social Media – Add value
• Offer value for people to like your page
• Create offers specifically to your fans
• Use Facebook groups to build brand
loyalty, and then send them to like your
fan page
27
29. PPC advertising
• Ads appear near relevant search results or
targeted demographics
• You only pay when someone clicks
• Businesses make an average of $2 in
revenue for every $1 they spend *
* Source: Google Economic Impact Report
29
30. PPC advertising
• Ads are much more likely to perform better
when you target smaller, specific groups of
people!
• Display ads to the people who are most likely
to be interested in your product or service
• Customize your ad so it’s more appealing to
the audience you’re trying to reach
30
31. PPC advertising = precise targeting
• Location (ZIPs, area code, etc.)
• Age and birthday
• Education (e.g. Michigan State class of ’05)
• Connections
• Demographics
• Interests
• Relationship status 31
32. PPC advertising is cost efficient
• Precision = efficiency
• PPC measurability means you can keep
driving down your cost per click
• Dollar for dollar, there’s no better way to get
the word out with relevancy
32
34. Upsell and cross-sell
“Want fries with that?”
• After a person buys one
product, upsell or cross-sell
them another related product
• Bundle products and offer a
discount
• Offer “greater” versions of
their existing purchase
34
35. Upsell and cross-sell
• Make it a system!
• Design product funnel that automatically
moves clients from one purchase to the next
• First offer should happen at initial point of
purchase
35
37. Upsell and cross-sell
Some suggestions:
• Look for logical ways to “increase” or
“extend” the benefit of the original purchase
• Offer a down-sell option
• Look for a recurring-revenue option
• Follow up with customers after they leave!
37
38. Follow up with
customers
(Get them to buy
more often!)
38
39. Follow up with customers
The majority of customer value comes AFTER the
initial purchase!
• Send a Thank you note
• Send out birthday cards and holiday cards/gifts
• Customer anniversaries
• Customer appreciation offers
• “Share with a friend” referral offers
39
41. SMS works!
• People are *glued* to their phones
• SMS is still a fresh, untapped resource
• Other channels (email, print) are saturated
and overrun with junk mail and spam
41
42. SMS works!
• 96% of all SMS marketing texts are opened
by recipients
• 95–98% of text messages are read within 4
minutes of receipt
42
43. Big takeaway?
Business growth requires you to focus on just
three things:
1. Get more customers
2. Get each of them to spend more on average
3. Get them to buy more often
43
45. What can we do?
Explosive business growth, no matter what
industry you are in, does not happen by
accident …
We implement proven marketing systems that
help you leverage the three keys to explosive
business growth in your business.
45
46. We’d love to help.
Just get in touch!
http://www.repmedia.co
Call Omar Now! 347-357-1763
46
Editor's Notes
So the first is SEO …
Place one is double place 2… Down to zero once you hit the 15th or 16th spot
Real world example on the next slide:
This Google Eye-Tracking image shows where people look on the page…Video is where it’s at – and where you have to be to get online business!
Note: For example, if you are a children’s toy store located in Springfield you want to target people who live in your city who are parents.
Here’s a great example of upselling AND cross-selling on one e-commerce site.This printer costs 99.99. On one page, there are a number of cross-sell and upsell opportunities:Cross-sell: Ink & Toner / PaperUpsell: Purchasing $50.00 in merchandise gives you free delivery (top of the page)Upsell: 2-year product replacement plan for 12.99 (bottom of page)Upsell: Customer who viewed this item also views printers for much higher prices. (sidebar)
Note: 72% of the 320 billion emails sent on a daily basis are spam
