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University Pages:
Overview for School Admins
©2013 LinkedIn Corporation. All Rights Reserved.
©2013 LinkedIn Corporation. All Rights Reserved.

2
What are University Pages?
Why do they Matter?
 Engage with prospective and current students, alumni, and
parents. Build ...
What you'll get from this presentation

1
2
3
4

A feel for University Pages: Screenshots of the key features

Member view...
University Page: Sample homepage

©2013 LinkedIn Corporation. All Rights Reserved.

5
Logo, cover photo, and gallery

©2013 LinkedIn Corporation. All Rights Reserved.

Easily bring your school’s
brand to life...
Alumni Tool

©2013 LinkedIn Corporation. All Rights Reserved.

Robust data and insights on
what alumni are up to built
rig...
General Information + IPEDS data

©2013 LinkedIn Corporation. All Rights Reserved.

Make your school stand out
with a uniq...
Conversation wall

©2013 LinkedIn Corporation. All Rights Reserved.

A place for rich two-way
conversation with all your
a...
Notable Alumni module

©2013 LinkedIn Corporation. All Rights Reserved.

Feature accomplished
graduates of your school.

1...
Featured Group

©2013 LinkedIn Corporation. All Rights Reserved.

Highlight a LinkedIn
Group, such as for alumni, to
which...
Similar Schools

©2013 LinkedIn Corporation. All Rights Reserved.

Visitors can see similar
schools based on LinkedIn’s
da...
See Also

©2013 LinkedIn Corporation. All Rights Reserved.

Visitors can quickly navigate
to University Pages of schools
r...
Administrator Edit Actions

©2013 LinkedIn Corporation. All Rights Reserved.

14
Edit this page

©2013 LinkedIn Corporation. All Rights Reserved.

15
Admin edit view

©2013 LinkedIn Corporation. All Rights Reserved.

16
Viewing and adding additional admins

©2013 LinkedIn Corporation. All Rights Reserved.

Add additional admins to
whom you ...
Logo, photo, and gallery
Add photos and to bring your
page—and campus—to life.

©2013 LinkedIn Corporation. All Rights Res...
Basic Information section

©2013 LinkedIn Corporation. All Rights Reserved.

19
Detailed Information section

©2013 LinkedIn Corporation. All Rights Reserved.

20
Notable Alumni – change/view

©2013 LinkedIn Corporation. All Rights Reserved.

Add to or edit the prepopulated list of No...
Featured Group

©2013 LinkedIn Corporation. All Rights Reserved.

22
University Page: Admin Targeted
Status Updates

©2013 LinkedIn Corporation. All Rights Reserved.

23
Admin Kiosk for posting targeted status updates

©2013 LinkedIn Corporation. All Rights Reserved.

24
Targeting overview

©2013 LinkedIn Corporation. All Rights Reserved.

Target your content posts to a
subset of followers b...
Location

©2013 LinkedIn Corporation. All Rights Reserved.

26
Saving target list

©2013 LinkedIn Corporation. All Rights Reserved.

Access saved targets for later
use.

27
Sharing the post with the selected target just created

©2013 LinkedIn Corporation. All Rights Reserved.

28
Want to learn more?
Higher Education Resource Center:
http://university.linkedin.com
FAQs for Schools on Help Center:
http...
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University Pages Tutorial for Schools

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An overview of University Pages for administrators at higher education institutions. Screenshots with short explanations of key functionality. Enjoy!

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University Pages Tutorial for Schools

  1. 1. University Pages: Overview for School Admins ©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. ©2013 LinkedIn Corporation. All Rights Reserved. 2
  3. 3. What are University Pages? Why do they Matter?  Engage with prospective and current students, alumni, and parents. Build brand and community where all your key audiences are.  Easily see and reach everyone connected to your school, with targeted communication tools.  Get deeper insights on what your alumni are up to, with unique data and tools to see career paths and help students picture what’s possible. ©2013 LinkedIn Corporation. All Rights Reserved. 3
  4. 4. What you'll get from this presentation 1 2 3 4 A feel for University Pages: Screenshots of the key features Member views: What LinkedIn members, including alumni and current and prospective students, will see Administrator views: What you’ll see and be able to do as an editor of a University Page Targeted Status Updates: The flow for this valuable tool to post content to a subset of your followers For more information, see the University Page FAQs on the LinkedIn Help Center ©2013 LinkedIn Corporation. All Rights Reserved. 4
  5. 5. University Page: Sample homepage ©2013 LinkedIn Corporation. All Rights Reserved. 5
  6. 6. Logo, cover photo, and gallery ©2013 LinkedIn Corporation. All Rights Reserved. Easily bring your school’s brand to life with these key elements. 6
  7. 7. Alumni Tool ©2013 LinkedIn Corporation. All Rights Reserved. Robust data and insights on what alumni are up to built right into your page. 7
  8. 8. General Information + IPEDS data ©2013 LinkedIn Corporation. All Rights Reserved. Make your school stand out with a unique description. 8
  9. 9. Conversation wall ©2013 LinkedIn Corporation. All Rights Reserved. A place for rich two-way conversation with all your audiences. 9
  10. 10. Notable Alumni module ©2013 LinkedIn Corporation. All Rights Reserved. Feature accomplished graduates of your school. 10
  11. 11. Featured Group ©2013 LinkedIn Corporation. All Rights Reserved. Highlight a LinkedIn Group, such as for alumni, to which you want to drive traffic. 11
  12. 12. Similar Schools ©2013 LinkedIn Corporation. All Rights Reserved. Visitors can see similar schools based on LinkedIn’s data on career outcomes. 12
  13. 13. See Also ©2013 LinkedIn Corporation. All Rights Reserved. Visitors can quickly navigate to University Pages of schools related to your own. 13
  14. 14. Administrator Edit Actions ©2013 LinkedIn Corporation. All Rights Reserved. 14
  15. 15. Edit this page ©2013 LinkedIn Corporation. All Rights Reserved. 15
  16. 16. Admin edit view ©2013 LinkedIn Corporation. All Rights Reserved. 16
  17. 17. Viewing and adding additional admins ©2013 LinkedIn Corporation. All Rights Reserved. Add additional admins to whom you are first- or second-degree connected. 17
  18. 18. Logo, photo, and gallery Add photos and to bring your page—and campus—to life. ©2013 LinkedIn Corporation. All Rights Reserved. 18
  19. 19. Basic Information section ©2013 LinkedIn Corporation. All Rights Reserved. 19
  20. 20. Detailed Information section ©2013 LinkedIn Corporation. All Rights Reserved. 20
  21. 21. Notable Alumni – change/view ©2013 LinkedIn Corporation. All Rights Reserved. Add to or edit the prepopulated list of Notable Alumni. 21
  22. 22. Featured Group ©2013 LinkedIn Corporation. All Rights Reserved. 22
  23. 23. University Page: Admin Targeted Status Updates ©2013 LinkedIn Corporation. All Rights Reserved. 23
  24. 24. Admin Kiosk for posting targeted status updates ©2013 LinkedIn Corporation. All Rights Reserved. 24
  25. 25. Targeting overview ©2013 LinkedIn Corporation. All Rights Reserved. Target your content posts to a subset of followers based on things like their location, industry, and more. 25
  26. 26. Location ©2013 LinkedIn Corporation. All Rights Reserved. 26
  27. 27. Saving target list ©2013 LinkedIn Corporation. All Rights Reserved. Access saved targets for later use. 27
  28. 28. Sharing the post with the selected target just created ©2013 LinkedIn Corporation. All Rights Reserved. 28
  29. 29. Want to learn more? Higher Education Resource Center: http://university.linkedin.com FAQs for Schools on Help Center: http://help.linkedin.com/app/answers/detail/a_id/38582/kw/university%20pages ©2013 LinkedIn Corporation. All Rights Reserved. 29

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