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Management StratéGique Et Culture D’Entreprise

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Management Stratégique Et Culture D’Entreprise

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Management StratéGique Et Culture D’Entreprise

  1. 1. Alisca Management stratégique et culture d’entreprise ISCAE 20 avril 2009
  2. 2. Tour de table
  3. 3. Introduction <ul><li>Il n’y a pas de chemin pour celui qui ne sait où il va </li></ul><ul><li>Proverbe japonais </li></ul>
  4. 4. Définitions <ul><li>The organization must choose the course of action (a strategy) out of all the possible courses, against the background of its environment </li></ul><ul><li>CROON, Peter in Strategy And Strategy Creation </li></ul><ul><li>Rotterdam U.P. 1974 </li></ul>
  5. 5. Définitions <ul><li>Strategic management is a stream of decisions and actions which leads to help achieve corporate objectives. The strategic management process is the way in which strategists determine and make strategic decisions. </li></ul><ul><li>A strategy is the means used to achieve the ends (objectives). </li></ul><ul><li>A strategy is not just any plan, however a strategy is a plan that is unified: it ties all parts of the enterprise together. </li></ul><ul><li>A stragegy is comprehensive: it covers all major aspects of the enterprise. </li></ul><ul><li>A strategy is integrated. </li></ul>
  6. 6. Corollaires <ul><li>La stratégie est liée à: </li></ul><ul><li>La problématique de politique générale </li></ul><ul><li>La rationalité instrumentale </li></ul><ul><li>On distingue (grande entrerpise): </li></ul><ul><li>La corporate strategy (politique générale) </li></ul><ul><li>Business strategy ou stratégie d’activités </li></ul><ul><li>Ces deux axes sont confondus dans la PME </li></ul>
  7. 7. Politique générale <ul><li>Elle tend à maximiser la valeur de l’entreprise </li></ul><ul><ul><li>Donc le profit </li></ul></ul><ul><ul><li>(modèle LCAG : Learned, Christensen, Andrews et Guth) </li></ul></ul><ul><li>Elle vise à formuler des buts </li></ul>Objectifs multiples Information limitée Prédominance de la théorie financière de maximisation de la valeur Incertitude face à l’avenir Id. du problème Solutions alternatives Evaluation Choix Mise en oeuvre Formul. des buts
  8. 8. Modèle général d’Andrews et valeurs Analyse de l’environnement Identifier les objectifs stratégiques Analyse des ressources SWOT Stratégies alternatives Valeurs de la direction Décisions stratégiques Responsabilité sociale Objectifs stratégiques et politique générale révisés
  9. 9. Leadership éthique et culture d’entreprise <ul><li>Autorité : capacité de choisir </li></ul><ul><li>Autorité morale: capacité de choisir dans le respects des principes universels </li></ul><ul><li>Pouvoir: capacité à exercer son autorité sur autrui </li></ul><ul><ul><li>Principe # valeurs </li></ul></ul>
  10. 10. Approche SWOT (LCAG) SW OT BUTS Organisation Environnement Diagnostic Choix stratégiques Objectifs Domaines d’activité Plans et programmes prévisionn.
  11. 11. Planification d’entreprise
  12. 12. Evaluation stratégique
  13. 13. Business strategy (marketing stratégique) Recherche Finances Prod. & Std. Comm & mix Flexibilité
  14. 14. Conclusion

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