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The ‘F’ Word
An Intro to Start-Up Funding
Olwen Dawe
Irish Business Intelligence
www.olwendawe.com
… this is just the tip of the iceberg!
There’s two sides to the
coin…
What you’re looking for…
… and what they’re looking for…
Find the right fit!
• Assess the proposition…
o Is there a market for what I want to do?
o How am I different?

• Financials…
o Cost versus price – profit margin?
o Basic research… boot strap / go lean!

• Marketing…
o What’s my route to market?
o Talk to the customer … and remember NOSE: needs, outcomes, solutions
and evidence.
Funders Buy… three Ps
• The Person
• Their Passion & Commitment to
their Project
• Quality of Proposition
It’s what you do
with what you
know.
Presentation to Chartered Accountants Ireland BootCamp

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Presentation to Chartered Accountants Ireland BootCamp

  • 1. The ‘F’ Word An Intro to Start-Up Funding Olwen Dawe Irish Business Intelligence www.olwendawe.com
  • 2.
  • 3. … this is just the tip of the iceberg!
  • 4.
  • 5.
  • 6. There’s two sides to the coin… What you’re looking for… … and what they’re looking for… Find the right fit!
  • 7. • Assess the proposition… o Is there a market for what I want to do? o How am I different? • Financials… o Cost versus price – profit margin? o Basic research… boot strap / go lean! • Marketing… o What’s my route to market? o Talk to the customer … and remember NOSE: needs, outcomes, solutions and evidence.
  • 8. Funders Buy… three Ps • The Person • Their Passion & Commitment to their Project • Quality of Proposition
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. It’s what you do with what you know.