6. There’s two sides to the
coin…
What you’re looking for…
… and what they’re looking for…
Find the right fit!
7. • Assess the proposition…
o Is there a market for what I want to do?
o How am I different?
• Financials…
o Cost versus price – profit margin?
o Basic research… boot strap / go lean!
• Marketing…
o What’s my route to market?
o Talk to the customer … and remember NOSE: needs, outcomes, solutions
and evidence.
8. Funders Buy… three Ps
• The Person
• Their Passion & Commitment to
their Project
• Quality of Proposition