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Social Media Strategy by Startup Lifecycle Stage

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Social Media Strategy by Startup Lifecycle Stage

  1. 1. DO I NEED A FACEBOOK FANPAGE IF I DON'T HAVE ANY CUSTOMERS? DIFFERENTIATE YOUR SOCIAL MEDIA STRATEGY BASED ON YOUR CURRENT STARTUP LIFECYCLE STAGE
  2. 2. OLIVER MOSER Startup Coach •  Online Marketing •  Produktmanagement •  C-Level-Sparring / Company Building Mentor •  Startupbootcamp •  Berlin Crowd Clients •  Zalando, Tollabox, Scarosso, E.O.F.T., Project A, Rocket Internet,
  3. 3. WHAT IS SOCIAL MEDIA? Forums Facebook Blogger Twitter Like Button Twitter Button Facebook Profile XING LinkedIn YoutubeOpen Graph Instagram Pinterest Share PinIt-Button
  4. 4. Channels Viral Tools Cooperations SOCIAL MEDIA CAKE Existing customers New customers Word of Mouth Connection Point Forums Facebook Blogger Twitter Like Button Twitter Button Facebook Profile LinkedIn Profile Youtube Open Graph Instagram Pinterest Share PinIt-Button Youtuber Twitter Celebs
  5. 5. STARTUP LIFECYCLE http://prezi.com/nfvyxijdmj7v/startup-lifecycle-by-fred-destin/ Adapted by Fred Destin
  6. 6. STARTUP LIFECYCLE: START 1.  Pick the right co-founder 2.  Do reverse vesting — It’s founder friendly 3.  Borrow & steal — minimize cost, more time for product/market fit Use Social Media Networks like LinkedIn, XING, facebook to network and find potential co-founders. Use Facebook Connect instead of building your own user management software. https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html Channels Viral Tools Cooperations
  7. 7. STARTUP LIFECYCLE: LAUNCH 1.  Be Lean — Check The Lean Startup, Running Lean, Business Model Canvas 2.  Focus on providing value to your customer 3.  Use validated learning, pivots & iterations to achieve product/market-fit ASAP https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html Negotiate cooperations with social media audience gate keepers like blogger, youtuber, fanpages, twitter celebs and leverage THEIR existing reach. Channels Viral Tools Cooperations
  8. 8. STARTUP LIFECYCLE: BUILD 1.  You can’t manage what you can’t measure 2.  Initially focus on activation and retention (funnels, KISSmetrics, …) 3.  Be data informed, not data driven. Brush up on your statistics skills 4.  Use your intuition for important decisions (see the big picture), use analytics to optimize https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html Get feedback from early customers and fans. Quality matters more than quantity. Act very personal and authentic. Channels Viral Tools Cooperations
  9. 9. STARTUP LIFECYCLE: CHASM 1.  Aggressive investment before product/market-fit can be dangerous 2.  To grow you need to cross the chasm from early adopters to the early majority 3.  Read Crossing the Chasm and/or Inside the Tornado by Geoffrey A. Moore https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html Implement social plugins correctly (e.g. Open Graph, Insights) and let the early adopters influence their friends. Channels Viral Tools Cooperations
  10. 10. STARTUP LIFECYCLE: SCALE 1.  Build a repeatable customer process 2.  Build a solid infrastructure for billing & deployments 3.  Fight organizational creep and automate stuff 4.  Grow the team and company culture https://www.blossom.io/blog/2011/08/24/lifecycle-of-a-startup.html Focus on building your own channels e.g. facebook fan page, youtube channel, twitter account. Employ a community manager and develop a social company culture. Channels Viral Tools Cooperations
  11. 11. KEEP IN MIND: FAN EVOLUTION FUNNEL Fans Frequent Buyers Buyers Visitors
  12. 12. THANKS! Oliver Moser www.oliver-moser.de email@oliver-moser.de Twitter: @OliverMoser
  13. 13. LIKE BUTTON REF TRACKING http://www.savio.no/blogg/a/107/how-to-track-traffic-from-facebook-likes-send-or-comments- in-google-analytics Like- Button- Click on Website Like- Button- Story on Facebook Klick on Link in Facebook Referral to Website with Ref- Parameter Campaign- Tracking via Google Analytics <fb:like ref=„top_left“></fb:like>! <iframe src=„...&ref=top_left“><iframe>! www.website.com?fb_ref=top_left&fb_source=profile!

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