Conventions of Film Trailers
• Trailers are used to show the best parts of the
film, for example the funniest, scariest or
most action packed parts depending on what
genre the film is.
• Voiceovers are commonly used as this roughly
tells the story.
• The type of music that is used in the trailer is
key. Music can change the whole mood of the
trailer, for example if it is a horror trailer, creepy
& dramatic music will be used to maximize the
scare factor. Compared to if it was a comedy
trailer, upbeat and fun music would be used to
reflect the fact that it is a comedy.
• They are also built up and then ends where we
want to find out what is going to happen, so
this makes the audience want to go and watch
History of film
• First movie theatre in 1910 had only one
screen. 5 cents was entry fee and
allowed you to sit in the cinema for as
long as you wanted watching the feature
length movie, this went on a continuous
• The first trailer was a short promotional
film for a Broadway Play called “Pleasure
Seekers”. This idea of showing these
short films or trailers in between films
• By 1916 the idea of trailers was
developed, they were promotions for
upcoming films that they would play at
the end of the film you were watching.