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BrightonSEO - 5 ways to kick the creative rut and come up with ideas that earn hundreds of links

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Lockdown and working from home has put a real strain on our creativity - through this talk, I highlight why innovative ideas are crucial in digital PR and how to get creative when you're feeling unmotivated.

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BrightonSEO - 5 ways to kick the creative rut and come up with ideas that earn hundreds of links

  1. 1. 5 ways to kick the creative rut and come up with ideas that earn hundreds of links. Olivia Smith | Digitaloft slideshare.net/OliviaSmith32205 @OliviaBeatrice_
  2. 2. the best team. #brightonSEO
  3. 3. impactful campaigns that drive real results. #brightonSEO
  4. 4. #brightonSEO
  5. 5. #brightonSEO
  6. 6. #brightonSEO
  7. 7. #brightonSEO
  8. 8. #brightonSEO
  9. 9. #brightonSEO
  10. 10. here’s what my usual day to day looks like... ● Brainstorming with the team. ● Meeting clients. ● New business pitches. ● Commuting to the office. ● Award shows & industry events. #brightonSEO
  11. 11. the last twelve months... #brightonSEO
  12. 12. creativity has felt dormant. #brightonSEO
  13. 13. creativity has felt dormant. #brightonSEO
  14. 14. lacking in motivation. #brightonSEO
  15. 15. lacking in motivation. #brightonSEO
  16. 16. .groundhog day. groundhog day. #brightonSEO
  17. 17. .groundhog day. groundhog day. #brightonSEO
  18. 18. creativity is key to a great story. #brightonSEO
  19. 19. draw people in. #brightonSEO
  20. 20. draw people in. ignite their curiosity. #brightonSEO
  21. 21. draw people in. get them talking. ignite their curiosity. #brightonSEO
  22. 22. .that’s how you earn links.... #brightonSEO
  23. 23. #brightonSEO
  24. 24. First and foremost, it [creativity] reflects our capacity to generate ideas that are original, unusual or novel in some way. The second element is that these ideas also need to be satisfying, appropriate or suited to the context in question. Anna Abraham, PhD #brightonSEO
  25. 25. First and foremost, it [creativity] reflects our capacity to generate ideas that are original, unusual or novel in some way. Anna Abraham, PhD #brightonSEO
  26. 26. First and foremost, it [creativity] reflects our capacity to generate ideas that are original, unusual or novel in some way. Anna Abraham, PhD #brightonSEO
  27. 27. #brightonSEO
  28. 28. everyone is launching the same campaigns. #brightonSEO
  29. 29. #brightonSEO
  30. 30. #brightonSEO
  31. 31. #brightonSEO
  32. 32. #brightonSEO
  33. 33. #brightonSEO
  34. 34. #brightonSEO
  35. 35. there are only so many different ways the same data sets can be used... #brightonSEO
  36. 36. there are only so many different ways the same data sets can be used... free ☑ easy ☑ representative ☑ stories ☑ safe ☑ #brightonSEO
  37. 37. #brightonSEO
  38. 38. #brightonSEO
  39. 39. #brightonSEO
  40. 40. the bubble will burst... #brightonSEO
  41. 41. break the mould. #brightonSEO
  42. 42. #brightonSEO
  43. 43. how? #brightonSEO
  44. 44. 1. set the scene. #brightonSEO
  45. 45. switch off, to switch on. #brightonSEO
  46. 46. reframe your mindset. #brightonSEO
  47. 47. prepare to think freely. #brightonSEO
  48. 48. 2. be inspired. #brightonSEO
  49. 49. revisit old campaigns… analyse & ask questions. #brightonSEO
  50. 50. inspire each other… share headlines, campaigns & data. #brightonSEO
  51. 51. explore the media every day & save the headlines you love. #brightonSEO
  52. 52. #brightonSEO
  53. 53. #brightonSEO
  54. 54. 3. explore new places. #brightonSEO
  55. 55. #brightonSEO discover data… from reddit to your data team.
  56. 56. #brightonSEO push the boundaries… fail fast but learn even faster.
  57. 57. #brightonSEO break out of the digital PR space… - advertising. - social media. - traditional PR. - award winners.
  58. 58. #brightonSEO break out of the digital PR space… - advertising. - social media. - traditional PR. - award winners. - how can we pivot to earn links and drive traffic?
  59. 59. 4. communicate. #brightonSEO
  60. 60. comms is key. ● meet, call, or video. ● share cool findings. ● discuss ideas. #brightonSEO
  61. 61. challenge your ideas… - ask questions. - discuss & debate. - develop ideas as a team. - make good ideas amazing. #brightonSEO
  62. 62. #brightonSEO bring in new people… get outside opinions.
  63. 63. 5. keep your goals in mind. #brightonSEO
  64. 64. #brightonSEO
  65. 65. it’s all about the story… does it ignite people’s curiosity & get them talking? #brightonSEO
  66. 66. don’t ignore your audience… why should they care? #brightonSEO
  67. 67. relevance = 2021’s buzzword. what’s the connection between the campaign & brand? #brightonSEO
  68. 68. First and foremost, it [creativity] reflects our capacity to generate ideas that are original, unusual or novel in some way. The second element is that these ideas also need to be satisfying, appropriate or suited to the context in question. Anna Abraham, PhD #brightonSEO
  69. 69. digital PR ideas are the definition of creativity. #brightonSEO
  70. 70. the takeaways. ● Creativity is crucial in our industry - do everything you can to spark and maintain it! ● Never forget your end goal - create kick ass stories that make people intrigued, curious and get them talking! ● Always think bigger - from ideas to stories, always try and take it one step further! #brightonSEO
  71. 71. THANK YOU! olivia@digitaloft.co.uk / @OliviaBeatrice_

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