Radio advert analysis x3

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Radio advert analysis x3

  1. 1. Olivia Lyons A2 Media- Advanced Portfolio A. Product Research Radio Advert Analysis x3 Radio advert analysis x3 Dogs Trust Ireland Radio Advertisement 2013 http://youtu.be/vKXjn4sdRoA Analysis: Codes and Conventions used- Examples in Advert: The length of the advertisement conforms to convention as it lasts 36 seconds and the conventional time length for radio advertisements is anything from 15 to 60 seconds. The radio advert is advertising Dogs Trust Ireland. The use of the voice over being spoken in an Irish accent makes it easily identifiable to the audience as the voice over is clear and can be easily understood. Language/ degree of formality/tone- Includes a music bed - conventional of radio advertising The advert is direct and straight to the point and within 6 seconds the audience are introduced to what is being advertised. The advert begins with people shouting their dogs; however this isn’t clear at first. The audience’s attention is captured by this and then the male voiceover kicks in explaining the purpose of the advert. The dialogue alone clearly explains the purpose of the advertisement without packing too much information into a short space of time. This ensures the audience’s attention is kept and that they don’t become bored, confused or sarcastic. The language used is informal which resembles what it is that is being advertised The advert uses persuasive language with a direct address to the audience “come to dogs trust” The advert uses exaggerated language in order to impress the audience and as a persuasive technique to advertise dogs trust. This is also achieved through the use of statistics “over 3,000 people have found their best friend at DogsTrust”. This provides factual information and supports what is
  2. 2. Olivia Lyons A2 Media- Advanced Portfolio A. Product Research Radio Advert Analysis x3 Music and sound effects- being said in the advert. The advert has a music bed that begins at the start and plays throughout. The use of this makes the advert memorable as that particular sound/music becomes associated with what is being advertised. The music used is lively and upbeat which is important as this is the first thing that catches the audience’s attention. Tesco Price Drop Radio Advert http://youtu.be/RLvBRCyNHJs Analysis: Codes and Conventions used- Examples in Advert: The Tesco price drop advert conforms to conventions of radio advertising as the duration of the advertisement is 25 seconds. The advert is fact filled and to the point and doesn’t include any jokes or frills. It uses dialogue only which gets straight to the point and therefore doesn’t confuse the audience Language/ degree of formality/tone- Music and sound effects- The voiceover is read by a strong clear voice that is spoken in an English accent, which is conventional of radio advertising. This ensures and allows a clear and concise recording that can be easily understood. Informal language- conversational style In my opinion I believe too much information has been packed in to the advert causing the message to get lost within the amount of dialogue. Although the speed of the dialogue is an advertising technique used in effect to the audience to demonstrate the Tesco price drop, I feel like the meaning behind the dialogue becomes lost because of the speed and I felt when I was listening I lost concentration due to the information being overwhelming. The advert doesn’t include any music or sound effects, just dialogue. This is effective in this advertisement as the audience’s attention isn’t distracted by anything other than what is being advertised.
  3. 3. Olivia Lyons A2 Media- Advanced Portfolio A. Product Research Radio Advert Analysis x3 The Range | Things We Don't Sell | Hedge Suit Radio Advert http://youtu.be/AovyjJvy3aY Analysis: Codes and Conventions used- Examples in Advert: The advert contains a music bed which is conventional in radio advertising. The Range advertisement conforms to convention as it lasts 32 seconds, and conventional radio adverts last anything from 15 to 30 seconds. The voiceover is spoken in a strong clear voice which is easily understood. This is effective as it captures the audience’s attention and provides an easy listen. The voiceover is also upbeat and lively which not only attracts, but keeps the audience’s attention. Clear, concise and straight to the point. Language/ degree of formality/tone- Music and sound effects- Incorporates the company’s slogan into the advertisement- this is effective as it guarantees that the audience know what is being advertised just through the use of dialogue The language is very informal which resembles the way in which the advert is portrayed to the audience. The style of the advert is very informal. For example a section of the advert is sung to the audience. I believe this is effective as it entertains the audience as well as making the advert memorable. The music bed starts right from the beginning and continues throughout the advert. The music bed isn’t too loud and doesn’t overpower the voice over but instead creates a memorable catchy background tune that becomes associated with this specific advert. Hedge cutting sound effects are included and add a comedy aspect to the advert. This is also effective as it help makes the advert memorable to the audience.
  4. 4. Olivia Lyons A2 Media- Advanced Portfolio A. Product Research Radio Advert Analysis x3

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