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IOT market structure
perspective
olivier ezratty
innovation strategies consulting
olivier@oezratty.net, http://www.oezratty.net, @olivez
Telecom Paristech, Paris, November 25th, 2016
Cisco estimate, end of 2015
$74B
WW GDP in 2016
IOT
le reste
all verticals are IOT markets
consumer
professional
b2c > b2b startups, why ?
IOT require a broad scope of skills
cloud based software
content creation
big data
artificial intelligence
cybersecurity
legal and regulations
marketing
retail sales
electronic design
product design
manufacturing
embedded software
mobile software
an upcoming automated cars tsunami
insurance
real estate
"car as a service"
fewer cars on roads
platformization
smart city
work & leisure
digital personalization
time management renewables
product
platform
range
IOT platforms at stake
Weightless-N
/ nWave
LoRA /
Semtech
Sigfox Ingenu Qowisio
objects
integration
supervision
network
chipsets nWave
Semtech
patents
protocols open open proprietary proprietary
LPWAN M2M networks opportunity
IOT big data platforms?
IOT orchestration platforms?
données processus
IOT cybersecurity opportunity
European IOT startups needs
USA+Canada
IOT solutions leverage points
european fragmentation key european players
electronic components low STMicroelectronics, Bosch, ARM
telecom equipment makers low Nokia, Ericsson, …
car equipment makers average Valeo, Bosch, Faurecia
cloud providers average OVH, 1&1, telcos
standards low ETSI, AIOTI, …
research high labs in every country, not a problem
open source software average many projects requiring consolidation
financing high H2020, Bpifrance, Index, Balderton…
IOT market leverage points
european fragmentation key european players
telecom companies high Orange, BT, DT, Vodafone, …
M2M networks average Sigfox, telcos
retailers high Carrefour, Costco, Karstadt
utilities high mostly local companies
medias high many many many
banks high many many many
insurance average Allianz, Axa, …
healthcare systems high NHS, CPAM, mutuals, …
language high 25 languages
so, what can be done ?
organize product value channels around clusters
influence sw, hw and telecom platforms and standards
encourage worldwide go to market approaches
priority on USA and Asia
scale back/out in Europe afterwards

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IOT market structure perspective

  • 1. IOT market structure perspective olivier ezratty innovation strategies consulting olivier@oezratty.net, http://www.oezratty.net, @olivez Telecom Paristech, Paris, November 25th, 2016
  • 2.
  • 3. Cisco estimate, end of 2015 $74B WW GDP in 2016 IOT le reste
  • 4. all verticals are IOT markets
  • 6.
  • 7.
  • 8. IOT require a broad scope of skills cloud based software content creation big data artificial intelligence cybersecurity legal and regulations marketing retail sales electronic design product design manufacturing embedded software mobile software
  • 9. an upcoming automated cars tsunami insurance real estate "car as a service" fewer cars on roads platformization smart city work & leisure digital personalization time management renewables
  • 11. Weightless-N / nWave LoRA / Semtech Sigfox Ingenu Qowisio objects integration supervision network chipsets nWave Semtech patents protocols open open proprietary proprietary LPWAN M2M networks opportunity
  • 12. IOT big data platforms?
  • 17.
  • 18. IOT solutions leverage points european fragmentation key european players electronic components low STMicroelectronics, Bosch, ARM telecom equipment makers low Nokia, Ericsson, … car equipment makers average Valeo, Bosch, Faurecia cloud providers average OVH, 1&1, telcos standards low ETSI, AIOTI, … research high labs in every country, not a problem open source software average many projects requiring consolidation financing high H2020, Bpifrance, Index, Balderton…
  • 19.
  • 20. IOT market leverage points european fragmentation key european players telecom companies high Orange, BT, DT, Vodafone, … M2M networks average Sigfox, telcos retailers high Carrefour, Costco, Karstadt utilities high mostly local companies medias high many many many banks high many many many insurance average Allianz, Axa, … healthcare systems high NHS, CPAM, mutuals, … language high 25 languages
  • 21. so, what can be done ? organize product value channels around clusters influence sw, hw and telecom platforms and standards encourage worldwide go to market approaches priority on USA and Asia scale back/out in Europe afterwards