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The Dark Side Of Digital Strategy: Cyberwarfare, Porn & Telegraphs [SFW]

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An entertaining presentation on what digital strategists can learn from US cyberwarfare, the porn industry's content strategy, and 19th century telegraph hacking. Safe for work!

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The Dark Side Of Digital Strategy: Cyberwarfare, Porn & Telegraphs [SFW]

  1. THEDARKSIDEW H A T D I G I T A L S T R A T E G I S T S C A N L E A R N F R O M P O R N , C Y B E R W A R F A R E & T H E T E L E G R A P H B Y O L I V E R W O O D S D I G I T A L S T R A T E G I S T @ O I W O O D S
  2. I’MFROMHERE
 NEWZEALAND,THELANDOFTHESHEEP ‘SHEEP IN MATUKITUKI VALLEY’ BY TOMAS SOBEK ON FLICKR
  3. IWASHERESINGAPOREISINCREDIBLYAWESOME PHOTO BY OLIVER WOODS ON FLICKR
  4. PHOTO BY JOHN WOODS ANDHEREIAM
 ATTEMPTINGTOBEAMELBOURNEHIPSTER
  5. C Y B E R W A R F A R E P O R N S T A R S T H E T E L E G R A P H
  6. PHOTO FROM WIKIPEDIA PORNOFTENGETSABADRAP
THEINDUSTRYOFTENGETSSLAMMEDBYTHEMEDIA, ACADEMICS&POLITICIANS.
  7. PORNUSERSASDEGENERATES
THOSESAMECRITICSPORTRAYPORNUSERSASATRAGICMINORITYWITH DESPERATE,SWEATYPALMSWHOINDULGEINEXTENDEDLATENIGHT IMAGEBOARDBINGES.
  8. THEINTERNETMAP
NOTONLYISITABEAUTIFULVISUALISATION;ITALSOISAGREATDIGITAL PLANNINGTOOLANDINTERNATIONALTAXONOMYOFTHEINTERNET. CLICKHERE TOSEEIT
  9. FACEBOOK 9% PORN 30% EVERYTHING ELSE 61% http://www.inquisitr.com/217700/30-of-online-traffic-is-dedicated-to-porn/
  10. PORNINVENTEDCONTENTSTRATEGY
CHECKOUTTHEDATEONTHEABOVEWIREDARTICLE.‘SHAREANDSNARE’IS THEAPPROACHTHATEVERYBRANDIN2012TAKESWITHDIGITAL.
  11. “These content distributors sniffed out niche online audiences, feeding them custom content. As they fed and fed off these communities, they linked them to each other. One sub-interest led to another. Less about long tail; and more about long nose: sniff out small audiences, get fed, aggregate and feed them again.”
Mark Beeching Worldwide Chief CSO for Digitas
  12. PORNWINSINNOVATIONBATTLES
PORNWASANEARLYADOPTEROFVHSOVERBETA,BLURAYOVERHDDVD, SOCIALCONTENTSTRATEGYINSTEADOFDRM...ANDEVENMURALPAINTING ANDTHEPRINTINGPRESSTOO.
  13. ANDPORNCONTINUESTOINNOVATE ANYONEWORKINGINMARKETING&ADVERTISINGSHOULDDITCHTHEIR MORALITYWHENITCOMESTODIGITALSTRATEGY-ANDSTARTIMITATING
  14. T H E L O N G T A I L SUPPLY MATCHES DEMAND - NO MATTER HOW NICHE S H A R E & S N A R E PORN WAS THE FIRST INDUSTRY TO USE CONTENT STRATEGY I N N O V A T E O R D I E PORN ADAPTS TO NEW TECHNOLOGIES & ENVIRONMENTS
  15. AMERICAHELPED..
 PRO-WESTERNIRANSETUPANUCLEAR PROGRAM
  16. THENIN1979..
 IRANWENT‘ROGUE’PHOTO BY DAVID HOLT OF FORMER US EMBASSY IN TEHRAN ON FLICKR
  17. ANDNOW..
 IRAN’SGOVERNMENTISADVANCINGA SERIOUSNUCLEARPROGRAM
  18. IRANHASAMISSILEPROGRAMTOO.. ANDITISSHROUDEDINFEAR-MONGERINGHYPE,IT’SESTABLISHEDNORTH KOREAHASBEENWORKINGWITHIRANONMISSILEDEVELOPMENT.
  19. STUXNETISYESTERDAY’SNEWS THEUNITEDSTATESANDITSALLIESAREFIGHTINGAFULLSCALECYBERWAR AGAINSTIRANANDITSNUCLEARPROGRAMUSINGINNOVATIVESTRATEGY.
  20. Z E R O D A Y = W I N REVOLUTIONARY NEW EXPLOITS BEAT TRIED & TRUE ONES M A S S T A R G E T I N G STUXNET USED A WIDE SPREAD TO TARGET A TINY AUDIENCE C Y B E R W A R I S H E R E THE MACHINES WILL KILL US ALL
  21. THETELEGRAPH..
 ISNEARLYDEAD
  22. MOSTPEOPLE..
 CAN’TEVENSENDTHEMDUETO SHUTDOWNSOFSERVICES
  23. ONCEUPONATIME..
 THINGSWEREVERYDIFFERENT.HERE’SSOVIET LEADERLENINBEINGAGANGSTA&DICTATINGA TELEGRAM
  24. THETELEGRAPHWASAN‘INTERNET’ INLITERALSENSEOFANINTERNATIONALNETWORKTHATLINKEDTHEWORLD, REVOLUTIONISINGSOCIETYTHROUGHIMMEDIATECOMMUNICATIONS.
  25. WOMENMADEUPAROUND1/3... OFLONDON’STELEGRAPHOPERATORSINTHELATE19THCENTURY.THEREWERE SIMILARNUMBERSOFFEMALEHIGHTECHPIONEERSALLOVERTHEWORLD.
  26. TELEGRAPHICROMANCE=LITGENRE INTHELATE19THCENTURY.ITALSOCONTAINEDTHEFIRSTEVERREFERENCETO HACKINGINAMERICANLITERATURE(WHOWASAWOMAN!). FOR MORE INFORMATION ON THIS AWESOMENESS, CHECK OUT HTTP://WWW.UH.EDU/ENGINES/ EPI2635.HTM (WHICH IS WHERE THE IMAGES ARE FROM TOO - THANKS!)
  27. HERE’SA SALACIOUS SAMPLE
  28. REUTER=HIGHTECHSTARTUPGURU“HELATERDEVELOPEDAPROTOTYPENEWSSERVICEIN1849INWHICHHEUSEDELECTRIC TELEGRAPHYANDCARRIERPIGEONS.THEREUTER’STELEGRAMCOMPANYWASLATER LAUNCHED.THECOMPANYINITIALLYCOVEREDCOMMERCIALNEWS,SERVINGBANKS, BROKERAGEHOUSESANDBUSINESSFIRMS”. IMAGE&TEXTFROMWIKIPEDIA
  29. - - - - - - PEOPLE WILL FIND NEW WAYS TO HAVE SEX WHATEVER THE TECH T H E N E T A I N ’ T N E W WE CAN ALL STOP PRETENDING WE’RE CUTTING EDGE W O M E N I N T E C H HIGH TECH INDUSTRY WAS MORE FEMALE IN 1890’S THAN TODAY
  30. BEFOREIFINISH,IJUSTWANT TOSALUTESLIDESHARE’S AWESOMENESS MYVISUALCVHASBEENONEOFTHEMOST USEFULJOBDISCOVERYTOOLSEVER. ANDI’VEHADALOTOFFUNUSING SLIDESHAREOVERTHEYEARS
  31. THANKS! FOLLOWMEONTWITTER @oliverwoodssgnz

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