Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
bit.ly/SFbrighton2019
HOW TO MAKE
FAKE NEWS FOR LINKS
Oliver Brett // Screaming Frog //
@OLIVERBRETT
@OliverBrett
So it started
in the pub…
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
Dan has a
problem…
@OliverBrett
…Dan’s
quite shy…
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
Dan has a plan.
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Now Dan isn’t so shy.
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Then
we got
on the
Today
Show
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
@OliverBrett
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
Pee Cape=Links
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
Links=Ranks
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
Ranks=Traffic
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
Traffic=£££
@OliverBrett
Pee Cape = £ £ £
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
@LordOfTheSERPs
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
Back to
pee capes…
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
Linkbait
bit.ly/SFbrighton2019@OLIVERBRETT
What’s
linkbait,
precious?
bit.ly/SFbrighton2019@OLIVERBRETT
“…content designed to attract attention
and encourage those viewing to create
hyperlinks to the site…”
bit.ly/SFbrighton20...
“At first, he tried creating linkbait to get
his site noticed.”
bit.ly/SFbrighton2019@OLIVERBRETT
They’re
onto
us…
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
News
Jacking
bit.ly/SFbrighton2019@OLIVERBRETT
“…taking advantage of current events or
news stories …to promote or advertise
one’s product or brand.”
bit.ly/SFbrighton20...
PR Stunts
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Fake News
Fake
News?
bit.ly/SFbrighton2019@OLIVERBRETT
Sorry for
clickbaiting
you all <3
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
Super-Scientific
My
Graph
bit.ly/SFbrighton2019@OLIVERBRETT
s
bit.ly/SFbrighton2019@OLIVERBRETT
s
bit.ly/SFbrighton2019@OLIVERBRETT
s
bit.ly/SFbrighton2019@OLIVERBRETT
s
@OliverBrett
1. Will it give me a
penalty?
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
2. How mad will
people be
if it flops?
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
s
bit.ly/SFbrighton2019@OLIVERBRETT
s
bit.ly/SFbrighton2019@OLIVERBRETT
s
Old
School
Tactics
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Directory
Links
s
bit.ly/SFbrighton2019@OLIVERBRETT
Blogger
Outreach
s
bit.ly/SFbrighton2019@OLIVERBRETT
s
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
WTF are you doing?
bit.ly/SFbrighton2019@OLIVERBRETT
Buying
50,000 links
for £5
s
bit.ly/SFbrighton2019@OLIVERBRETT
Private Blog
Networks
s
bit.ly/SFbrighton2019@OLIVERBRETT
s
bit.ly/SFbrighton2019@OLIVERBRETT
Public Relations
bit.ly/SFbrighton2019@OLIVERBRETT
Unlinked
Mentions
s
bit.ly/SFbrighton2019@OLIVERBRETT
Press
Requests
s
bit.ly/SFbrighton2019@OLIVERBRETT
Press
Releases
s
bit.ly/SFbrighton2019@OLIVERBRETT
Surveys
s
bit.ly/SFbrighton2019@OLIVERBRETT
Egobait
s
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
s
Con tent Marketing
bit.ly/SFbrighton2019@OLIVERBRETT
@OliverBrett
bit.ly/SFbrighton2019@OLIVERBRETT
Infographics
PR
bit.ly/SFbrighton2019@OLIVERBRETT
Infographics
s
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
INFOGRAPHICS
2011-2016
RIP
PR
bit.ly/SFbrighton2019@OLIVERBRETT
Data-Driven
Pieces
s
bit.ly/SFbrighton2019@OLIVERBRETT
Interactives
s
bit.ly/SFbrighton2019@OLIVERBRETT
s
bit.ly/SFbrighton2019@OLIVERBRETT
What about
linkbait?
bit.ly/SFbrighton2019@OLIVERBRETT
Linkbait
s
bit.ly/SFbrighton2019@OLIVERBRETT
How to Linkbait
Ideas
bit.ly/SFbrighton2019@OLIVERBRETT
• Fake product
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Writing
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Remember to be
funny
Never promise anything
bit.ly/SFbrighton2019@OLIVERBRETT
Never
promise
anything
Mark as ‘out of stock’
bit.ly/SFbrighton2019@OLIVERBRETT
Don’t be too obvious though
bit.ly/SFbrighton2019@OLIVERBRETT
Don’t be
too
obvious
Graphics
bit.ly/SFbrighton2019@OLIVERBRETT
Photoshops
have to be
realistic
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Fake
branding
adds
authenticity
bit.ly/SFbrighton2019@OLIVERBRETT
Outreach
bit.ly/SFbrighton2019@OLIVERBRETT
Stealth
bit.ly/SFbrighton2019@OLIVERBRETT
Case Study 1
Attack of the poorly
made clones
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Picture of Metro
print coverage
bit.ly/SFbrighton2019@OLIVERBRETT
Main lesson:
Make it funny
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Case Study 2
LED World Cup
T-shirt
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
(Mitch Zachi
is a lie)
bit.ly/SFbrighton2019@OLIVERBRETT
Daily Star
bit.ly/SFbrighton2019@OLIVERBRETT
Radio coverage
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Main lesson:
Go for live blogs
Case Study 3
Edit My Ex
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Timing with Valentines Day
Good images
Seemingly legit
bit.ly/SFbrighton2019@OLIVERBRETT
Main lesson:
Timing
bit.ly/SFbrighton2019@OLIVERBRETT
Case Study 4
Royal Baby
princess plates
So
royal baby
mania is
at an all
time high…
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Main lesson:
Continue the
Opportunities
bit.ly/SFbrighton2019@OLIVERBRETT
Case Study 5
7,000 lance
armstrong dvds
bit.ly/SFbrighton2019@OLIVERBRETT
So Lance
Armstrong
admits to
cheating…
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Main lesson
It’s super easy
to do!
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Pros of Linkbait
Linkbait
is quick
bit.ly/SFbrighton2019@OLIVERBRETT
Linkbait
is cheap
bit.ly/SFbrighton2019@OLIVERBRETT
Linkbait
can win
big links!
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
Cons of Linkbait
you need
the right
client
bit.ly/SFbrighton2019@OLIVERBRETT
you need
client
trust
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
bit.ly/SFbrighton2019@OLIVERBRETT
you need
to move
quickly
bit.ly/SFbrighton2019@OLIVERBRETT
Don’t do
it too
much
bit.ly/SFbrighton2019@OLIVERBRETT
It is good fun…
bit.ly/SFbrighton2019@OLIVERBRETT
“If you get away with
something on this scale,
for God's sake don't tell
anyone.”
Jane C...
End screen
bit.ly/SFbrighton2019@OLIVERBRETT
Thanks for
listening!
You’ve finished this document.
Download and read it offline.
Upcoming SlideShare
What to Upload to SlideShare
Next
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Share

How To Make Fake News for Links

Download to read offline

Oliver Brett's BrightonSEO talk on behalf of Screaming Frog. April 2019.

Related Books

Free with a 30 day trial from Scribd

See all

How To Make Fake News for Links

  1. 1. bit.ly/SFbrighton2019 HOW TO MAKE FAKE NEWS FOR LINKS Oliver Brett // Screaming Frog // @OLIVERBRETT
  2. 2. @OliverBrett So it started in the pub… bit.ly/SFbrighton2019@OLIVERBRETT
  3. 3. bit.ly/SFbrighton2019@OLIVERBRETT
  4. 4. bit.ly/SFbrighton2019@OLIVERBRETT
  5. 5. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
  6. 6. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
  7. 7. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Dan has a problem…
  8. 8. @OliverBrett …Dan’s quite shy… bit.ly/SFbrighton2019@OLIVERBRETT
  9. 9. @OliverBrett Dan has a plan. bit.ly/SFbrighton2019@OLIVERBRETT
  10. 10. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
  11. 11. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
  12. 12. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
  13. 13. bit.ly/SFbrighton2019@OLIVERBRETT Now Dan isn’t so shy.
  14. 14. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
  15. 15. bit.ly/SFbrighton2019@OLIVERBRETT
  16. 16. bit.ly/SFbrighton2019@OLIVERBRETT
  17. 17. bit.ly/SFbrighton2019@OLIVERBRETT
  18. 18. bit.ly/SFbrighton2019@OLIVERBRETT
  19. 19. Then we got on the Today Show bit.ly/SFbrighton2019@OLIVERBRETT
  20. 20. bit.ly/SFbrighton2019@OLIVERBRETT
  21. 21. @OliverBrett
  22. 22. @OliverBrett
  23. 23. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Pee Cape=Links
  24. 24. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Links=Ranks
  25. 25. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Ranks=Traffic
  26. 26. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Traffic=£££
  27. 27. @OliverBrett Pee Cape = £ £ £ bit.ly/SFbrighton2019@OLIVERBRETT
  28. 28. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT
  29. 29. bit.ly/SFbrighton2019@OLIVERBRETT
  30. 30. bit.ly/SFbrighton2019@OLIVERBRETT
  31. 31. bit.ly/SFbrighton2019@OLIVERBRETT
  32. 32. bit.ly/SFbrighton2019@OLIVERBRETT
  33. 33. bit.ly/SFbrighton2019@OLIVERBRETT
  34. 34. @LordOfTheSERPs bit.ly/SFbrighton2019@OLIVERBRETT
  35. 35. bit.ly/SFbrighton2019@OLIVERBRETT
  36. 36. bit.ly/SFbrighton2019@OLIVERBRETT
  37. 37. bit.ly/SFbrighton2019@OLIVERBRETT
  38. 38. @OliverBrett Back to pee capes… bit.ly/SFbrighton2019@OLIVERBRETT
  39. 39. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Linkbait
  40. 40. bit.ly/SFbrighton2019@OLIVERBRETT What’s linkbait, precious?
  41. 41. bit.ly/SFbrighton2019@OLIVERBRETT
  42. 42. “…content designed to attract attention and encourage those viewing to create hyperlinks to the site…” bit.ly/SFbrighton2019@OLIVERBRETT
  43. 43. “At first, he tried creating linkbait to get his site noticed.” bit.ly/SFbrighton2019@OLIVERBRETT
  44. 44. They’re onto us… bit.ly/SFbrighton2019@OLIVERBRETT
  45. 45. bit.ly/SFbrighton2019@OLIVERBRETT News Jacking
  46. 46. bit.ly/SFbrighton2019@OLIVERBRETT
  47. 47. “…taking advantage of current events or news stories …to promote or advertise one’s product or brand.” bit.ly/SFbrighton2019@OLIVERBRETT
  48. 48. PR Stunts bit.ly/SFbrighton2019@OLIVERBRETT
  49. 49. bit.ly/SFbrighton2019@OLIVERBRETT
  50. 50. Fake News Fake News? bit.ly/SFbrighton2019@OLIVERBRETT
  51. 51. Sorry for clickbaiting you all <3 bit.ly/SFbrighton2019@OLIVERBRETT
  52. 52. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Super-Scientific My Graph
  53. 53. bit.ly/SFbrighton2019@OLIVERBRETT s
  54. 54. bit.ly/SFbrighton2019@OLIVERBRETT s
  55. 55. bit.ly/SFbrighton2019@OLIVERBRETT s
  56. 56. bit.ly/SFbrighton2019@OLIVERBRETT s
  57. 57. @OliverBrett 1. Will it give me a penalty? bit.ly/SFbrighton2019@OLIVERBRETT
  58. 58. @OliverBrett 2. How mad will people be if it flops? bit.ly/SFbrighton2019@OLIVERBRETT
  59. 59. bit.ly/SFbrighton2019@OLIVERBRETT s
  60. 60. bit.ly/SFbrighton2019@OLIVERBRETT s
  61. 61. bit.ly/SFbrighton2019@OLIVERBRETT s
  62. 62. Old School Tactics bit.ly/SFbrighton2019@OLIVERBRETT
  63. 63. bit.ly/SFbrighton2019@OLIVERBRETT Directory Links s
  64. 64. bit.ly/SFbrighton2019@OLIVERBRETT Blogger Outreach s
  65. 65. bit.ly/SFbrighton2019@OLIVERBRETT s
  66. 66. bit.ly/SFbrighton2019@OLIVERBRETT
  67. 67. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT WTF are you doing?
  68. 68. bit.ly/SFbrighton2019@OLIVERBRETT Buying 50,000 links for £5 s
  69. 69. bit.ly/SFbrighton2019@OLIVERBRETT Private Blog Networks s
  70. 70. bit.ly/SFbrighton2019@OLIVERBRETT s
  71. 71. bit.ly/SFbrighton2019@OLIVERBRETT Public Relations
  72. 72. bit.ly/SFbrighton2019@OLIVERBRETT Unlinked Mentions s
  73. 73. bit.ly/SFbrighton2019@OLIVERBRETT Press Requests s
  74. 74. bit.ly/SFbrighton2019@OLIVERBRETT Press Releases s
  75. 75. bit.ly/SFbrighton2019@OLIVERBRETT Surveys s
  76. 76. bit.ly/SFbrighton2019@OLIVERBRETT Egobait s
  77. 77. bit.ly/SFbrighton2019@OLIVERBRETT
  78. 78. bit.ly/SFbrighton2019@OLIVERBRETT s
  79. 79. Con tent Marketing bit.ly/SFbrighton2019@OLIVERBRETT
  80. 80. @OliverBrett bit.ly/SFbrighton2019@OLIVERBRETT Infographics
  81. 81. PR bit.ly/SFbrighton2019@OLIVERBRETT Infographics s
  82. 82. bit.ly/SFbrighton2019@OLIVERBRETT
  83. 83. bit.ly/SFbrighton2019@OLIVERBRETT
  84. 84. bit.ly/SFbrighton2019@OLIVERBRETT INFOGRAPHICS 2011-2016 RIP
  85. 85. PR bit.ly/SFbrighton2019@OLIVERBRETT Data-Driven Pieces s
  86. 86. bit.ly/SFbrighton2019@OLIVERBRETT Interactives s
  87. 87. bit.ly/SFbrighton2019@OLIVERBRETT s
  88. 88. bit.ly/SFbrighton2019@OLIVERBRETT What about linkbait?
  89. 89. bit.ly/SFbrighton2019@OLIVERBRETT Linkbait s
  90. 90. bit.ly/SFbrighton2019@OLIVERBRETT How to Linkbait
  91. 91. Ideas bit.ly/SFbrighton2019@OLIVERBRETT
  92. 92. • Fake product bit.ly/SFbrighton2019@OLIVERBRETT
  93. 93. bit.ly/SFbrighton2019@OLIVERBRETT
  94. 94. bit.ly/SFbrighton2019@OLIVERBRETT
  95. 95. bit.ly/SFbrighton2019@OLIVERBRETT
  96. 96. Writing bit.ly/SFbrighton2019@OLIVERBRETT
  97. 97. bit.ly/SFbrighton2019@OLIVERBRETT Remember to be funny
  98. 98. Never promise anything bit.ly/SFbrighton2019@OLIVERBRETT Never promise anything
  99. 99. Mark as ‘out of stock’ bit.ly/SFbrighton2019@OLIVERBRETT
  100. 100. Don’t be too obvious though bit.ly/SFbrighton2019@OLIVERBRETT Don’t be too obvious
  101. 101. Graphics bit.ly/SFbrighton2019@OLIVERBRETT
  102. 102. Photoshops have to be realistic bit.ly/SFbrighton2019@OLIVERBRETT
  103. 103. bit.ly/SFbrighton2019@OLIVERBRETT Fake branding adds authenticity
  104. 104. bit.ly/SFbrighton2019@OLIVERBRETT Outreach
  105. 105. bit.ly/SFbrighton2019@OLIVERBRETT
  106. 106. Stealth bit.ly/SFbrighton2019@OLIVERBRETT
  107. 107. Case Study 1 Attack of the poorly made clones bit.ly/SFbrighton2019@OLIVERBRETT
  108. 108. bit.ly/SFbrighton2019@OLIVERBRETT
  109. 109. bit.ly/SFbrighton2019@OLIVERBRETT
  110. 110. bit.ly/SFbrighton2019@OLIVERBRETT
  111. 111. bit.ly/SFbrighton2019@OLIVERBRETT
  112. 112. bit.ly/SFbrighton2019@OLIVERBRETT
  113. 113. bit.ly/SFbrighton2019@OLIVERBRETT
  114. 114. bit.ly/SFbrighton2019@OLIVERBRETT
  115. 115. bit.ly/SFbrighton2019@OLIVERBRETT
  116. 116. bit.ly/SFbrighton2019@OLIVERBRETT
  117. 117. bit.ly/SFbrighton2019@OLIVERBRETT
  118. 118. Picture of Metro print coverage bit.ly/SFbrighton2019@OLIVERBRETT
  119. 119. Main lesson: Make it funny bit.ly/SFbrighton2019@OLIVERBRETT
  120. 120. bit.ly/SFbrighton2019@OLIVERBRETT Case Study 2 LED World Cup T-shirt
  121. 121. bit.ly/SFbrighton2019@OLIVERBRETT
  122. 122. bit.ly/SFbrighton2019@OLIVERBRETT
  123. 123. bit.ly/SFbrighton2019@OLIVERBRETT
  124. 124. bit.ly/SFbrighton2019@OLIVERBRETT
  125. 125. bit.ly/SFbrighton2019@OLIVERBRETT
  126. 126. bit.ly/SFbrighton2019@OLIVERBRETT
  127. 127. (Mitch Zachi is a lie) bit.ly/SFbrighton2019@OLIVERBRETT
  128. 128. Daily Star bit.ly/SFbrighton2019@OLIVERBRETT
  129. 129. Radio coverage bit.ly/SFbrighton2019@OLIVERBRETT
  130. 130. bit.ly/SFbrighton2019@OLIVERBRETT Main lesson: Go for live blogs
  131. 131. Case Study 3 Edit My Ex bit.ly/SFbrighton2019@OLIVERBRETT
  132. 132. bit.ly/SFbrighton2019@OLIVERBRETT
  133. 133. bit.ly/SFbrighton2019@OLIVERBRETT
  134. 134. bit.ly/SFbrighton2019@OLIVERBRETT
  135. 135. bit.ly/SFbrighton2019@OLIVERBRETT
  136. 136. bit.ly/SFbrighton2019@OLIVERBRETT
  137. 137. bit.ly/SFbrighton2019@OLIVERBRETT
  138. 138. bit.ly/SFbrighton2019@OLIVERBRETT
  139. 139. bit.ly/SFbrighton2019@OLIVERBRETT
  140. 140. bit.ly/SFbrighton2019@OLIVERBRETT
  141. 141. Timing with Valentines Day Good images Seemingly legit bit.ly/SFbrighton2019@OLIVERBRETT Main lesson: Timing
  142. 142. bit.ly/SFbrighton2019@OLIVERBRETT Case Study 4 Royal Baby princess plates
  143. 143. So royal baby mania is at an all time high… bit.ly/SFbrighton2019@OLIVERBRETT
  144. 144. bit.ly/SFbrighton2019@OLIVERBRETT
  145. 145. bit.ly/SFbrighton2019@OLIVERBRETT
  146. 146. bit.ly/SFbrighton2019@OLIVERBRETT Main lesson: Continue the Opportunities
  147. 147. bit.ly/SFbrighton2019@OLIVERBRETT Case Study 5 7,000 lance armstrong dvds
  148. 148. bit.ly/SFbrighton2019@OLIVERBRETT So Lance Armstrong admits to cheating…
  149. 149. bit.ly/SFbrighton2019@OLIVERBRETT
  150. 150. bit.ly/SFbrighton2019@OLIVERBRETT
  151. 151. bit.ly/SFbrighton2019@OLIVERBRETT
  152. 152. Main lesson It’s super easy to do! bit.ly/SFbrighton2019@OLIVERBRETT
  153. 153. bit.ly/SFbrighton2019@OLIVERBRETT Pros of Linkbait
  154. 154. Linkbait is quick bit.ly/SFbrighton2019@OLIVERBRETT
  155. 155. Linkbait is cheap bit.ly/SFbrighton2019@OLIVERBRETT
  156. 156. Linkbait can win big links! bit.ly/SFbrighton2019@OLIVERBRETT
  157. 157. bit.ly/SFbrighton2019@OLIVERBRETT Cons of Linkbait
  158. 158. you need the right client bit.ly/SFbrighton2019@OLIVERBRETT
  159. 159. you need client trust bit.ly/SFbrighton2019@OLIVERBRETT
  160. 160. bit.ly/SFbrighton2019@OLIVERBRETT
  161. 161. bit.ly/SFbrighton2019@OLIVERBRETT you need to move quickly
  162. 162. bit.ly/SFbrighton2019@OLIVERBRETT Don’t do it too much
  163. 163. bit.ly/SFbrighton2019@OLIVERBRETT It is good fun…
  164. 164. bit.ly/SFbrighton2019@OLIVERBRETT “If you get away with something on this scale, for God's sake don't tell anyone.” Jane Copland, 2008
  165. 165. End screen bit.ly/SFbrighton2019@OLIVERBRETT Thanks for listening!
  • LeBaux

    Jan. 25, 2021
  • ChrisDrury6

    Apr. 14, 2019

Oliver Brett's BrightonSEO talk on behalf of Screaming Frog. April 2019.

Views

Total views

13,773

On Slideshare

0

From embeds

0

Number of embeds

1,532

Actions

Downloads

60

Shares

0

Comments

0

Likes

2

×