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E-Winery concept for wine business


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Published in: Economy & Finance, Business

E-Winery concept for wine business

  1. 1. Innovative Consumption-Driven e-Business Solution for Winery business Business Vision Revolutionary Model of E-Business Increased Sales Increased Loyalty and Brand Awareness Innovative Promotion Effective Customer Relations e Next
  2. 2. Introduction <ul><li>Main challenges of the wine industry are: </li></ul><ul><ul><li>Shifting demand; </li></ul></ul><ul><ul><li>Increasing impact of brands; </li></ul></ul><ul><ul><li>Increasing competition between wine companies & countries; </li></ul></ul><ul><ul><li>Shifting from traditional and fragmented outlets to the modern retail models. </li></ul></ul> <ul><li>The world wine industry is presently undergoing a number of significant changes, which will influence its shape in the coming years. </li></ul><ul><li>The wine industry has traditionally been extremely fragmented. Recent developments have transformed the industry into a dynamic business, full of challenges and opportunities. </li></ul><ul><li>Flattening of the world, where geography is being transformed by the Internet, is relevant to the industry as it has radically altered the requirements for building and managing a successful and innovative business. </li></ul>Next
  3. 3. Our Offer <ul><li>Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations. </li></ul><ul><li>We are presenting to you our unique and cost-effective business offer, which will enable building successful and innovative business on the Internet and fully leverage the business opportunities that Internet gives you. </li></ul>As an innovative company, our goal is not just to provide ideas but to make these ideas deliver business results Soft Format team Next
  4. 4. We Declare That… <ul><li>Currently most traditional businesses have an online presence – simple corporate websites or even advanced Internet shops and wine clubs. </li></ul><ul><li>However, the pace of technical and business changes in the last decades has become so rapid, that existing online distribution and business models need radical changes and are in need for a new concept for building Internet business. </li></ul>Traditional Online Business Models are not Effective Enough and Need to Be Changed. Next
  5. 5. We Declare That… Software Merely Enables Innovation. Real Breakthrough is in the Vision. Mass consumption markets are rich with opportunity niches because of dynamic technological evolution and convergence of businesses and technologies. <ul><li>Real business value is achieved by: </li></ul><ul><li>merging a far-reaching business strategy, marketing knowledge and advanced information technology; </li></ul><ul><li>converting the generated innovation into a tangible economic value for YOUR business. </li></ul>Next
  6. 6. We Declare That… Having an E-Store is not enough. Building a successful E-Business requires E-Customers. “ Our focus is to be consumer-led and customer-driven…” Scott Wiess, CEO and President, Foster’s Wine Estate E-Business without E-Customers is not fully leveraging Internet opportunities, even if you've got the best software, luxurious design and a good list of products. It's nice when you can open a business and attract new customers the next day. It's great when a web site guarantees your profitability. But none of these things happen without good strategy and proper execution. e Next
  7. 7. <ul><li>It’s not enough to build an E-Store. </li></ul><ul><li>You need to become a part of the lifestyle of your Customers. </li></ul>We Declare That… <ul><li>People get more attached to a service which they enjoy and find useful . </li></ul><ul><li>Consumption is highly stimulated by habit . </li></ul><ul><li>Business success is highly dependent on consumption . </li></ul>Next
  8. 8. We Declare That… <ul><li>Sales Success is not being ‘All things to All people’. </li></ul><ul><li>It’s being the Right Thing to the Right People. </li></ul>Next
  9. 9. Analyzing Existing Wine Retail Models <ul><li>Destination Sales </li></ul>Convenience Sales <ul><li>Advantage of easy access and personal relationship with the customer; </li></ul><ul><li>Consumers more likely to have more involvement in wine; </li></ul><ul><li>Quality-Dependent Customers’ Loyalty; </li></ul><ul><li>Personalized shopping experience; </li></ul><ul><li>Connoisseurs’ recommendation as the most trusted and effective marketing </li></ul><ul><li>Sales volume achieved by the convenience of purchase; </li></ul><ul><li>Consumers with a relatively low involvement in the wine venue; </li></ul><ul><li>Brand name and pricing matters more than product quality; </li></ul><ul><li>Minimum personalized shopping experience; </li></ul><ul><li>Total shift from niche marketing to mass marketing. </li></ul>Customer Oriented Business Sales Oriented Business Next
  10. 10. Existing Wine E-Commerce Model <ul><li>Why put old wine in new bottles??? </li></ul><ul><li>Existing e-Commerce approaches merely migrate the ‘Convenience Sales’ business model online; </li></ul><ul><li>Personalization remains minimal; </li></ul><ul><li>Loyalty programs remain primitive; </li></ul><ul><li>Customer needs are not captured sufficiently; </li></ul><ul><li>Existing E-Stores still offer ‘all things to all people’, rather then the right things to the right people. </li></ul>Next
  11. 11. Manifesting a WWW ( W in- W in W ine Community) Customer Wine Business Community <ul><li>Personal relationship with customers </li></ul><ul><li>More opportunities to sell </li></ul><ul><li>More loyal customers </li></ul><ul><li>Increased sales volume </li></ul><ul><li>Sale on Demand </li></ul><ul><li>Demand for Product </li></ul><ul><li>Brand as lifestyle </li></ul><ul><li>More reasons to buy </li></ul><ul><li>Personalized offer </li></ul><ul><li>Community quality control </li></ul><ul><li>High satisfaction with service </li></ul>Next
  12. 12. Revolutionary Model for Wine E-Business e Revive Personal Relations with your Customers Offer Customers what they need Build an active community of consumers and unite them with your business Become a Part of your Customers’ Lifestyle Launch an innovative e-store for connoisseurs: ‘ Destination Sales’ in a Convenient Way Next John & Tracy
  13. 13. Innovation You Can Afford! <ul><li>Quality : Superior quality of services, confirmed by ISO (International Standards Organization) 9001:2000, Microsoft Certified Partner status and proven experience of the cohesive team providing services on the market since 1997; </li></ul><ul><li>Business Value : state-of-the-art solutions on the cutting edge of business, marketing and technological innovation, customized to reflect your business needs. </li></ul><ul><li>Already Developed Core Platform : Modular extendable system, based on clear and deep understanding of marketing opportunity, trends and existing business environment as ensured by own R&D department; </li></ul><ul><li>Customer-centric Approach : Support and maintenance team experienced in working with international customers; </li></ul><ul><li>Reliability : Proven and mature risk-mitigation model, which assures the “onsite feeling for offshore cooperation”. </li></ul>Soft Format introduces you the affordable and innovative offers on developing the Consumption-Driven E-Business Solution for ________ Next
  14. 14. Summary Presented by: Olha Kutsevych Business Development Manager Office. + 380 332 770091 Fax: + 380 332 770091 Skype: olhasales What You Need is What You Get Business Idea Platform Customizatio n What You Need is What You Get