MIT OpenCourseWare
http://ocw.mit.edu




15.280 Communication for Managers
Fall 2008




For information about citing the...
Communication for Managers


       Course Review
The Distributed Leadership Model

               Visioning




Sensemaking                   Relating




               I...
When creating an effective
communication strategy,
how do we analyze the
situation?
Communication Strategy and Structure

                   Purpose



 Strategy:         Audience
 Analyze
    the
 Situatio...
Once the analysis is
complete, what factors are
important for deciding on a
strategy?
Communication Strategy and Structure

             Managerial style


             Structure
 Strategy
 Checklist
        ...
We frequently consider four
different managerial styles.

What are they?
Communication Strategy and Structure
  Managerial Styles
      Low                                    Join


Writer/
     ...
There are two primary
approaches to structure.

What are they and when might
we use them?
Communication Strategy and Structure
Structure: Direct or Indirect


              Direct              Indirect

Informati...
Cialdini introduces us to six
principles of persuasion.

Can you identify them?
The Art and Science of Persuasion

              Liking: People like those who like them
              Reciprocity: People...
What is the Minto Pyramid
and how is it useful?
Minto Pyramid: Organizing Your Ideas
Recommending Change

                                 Change
       How?


         S...
What constitutes effectively
designed visual aids?
Creating Visual Aids

                       Consistent



 Checklist       Titled Appropriately
    for
  Visuals
       ...
What are some of the factors
that contribute to effective
document design?
Macrowriting Considerations

                 Subheads: Shows structure
                 Lists: Highlights important and
 ...
Effective persuasive cover
letters do a few key things.

What are they?
Writing Persuasive Cover Letters

              Give concrete evidence of your
              understanding of, fit with, a...
As we consider cultures
around the world, what are
some of the values and
perceptions that differentiate
them?
Dimensions of Culture
Cultures Can Differ on Values and Perceptions

             Values                 Perceptions
  Ind...
How can you develop your
ability to listen actively?
Hit the “pause button”

              Allow others time to finish
              sentences and pause
              Remain i...
The Distributed Leadership Model
                      Visioning
                 Creating a compelling
                  ...
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Communication for Managers in MIT

  1. 1. MIT OpenCourseWare http://ocw.mit.edu 15.280 Communication for Managers Fall 2008 For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.
  2. 2. Communication for Managers Course Review
  3. 3. The Distributed Leadership Model Visioning Sensemaking Relating Inventing
  4. 4. When creating an effective communication strategy, how do we analyze the situation?
  5. 5. Communication Strategy and Structure Purpose Strategy: Audience Analyze the Situation Credibility Cultural Context
  6. 6. Once the analysis is complete, what factors are important for deciding on a strategy?
  7. 7. Communication Strategy and Structure Managerial style Structure Strategy Checklist Content Channel
  8. 8. We frequently consider four different managerial styles. What are they?
  9. 9. Communication Strategy and Structure Managerial Styles Low Join Writer/ Consult Speaker Control Sell High Tell Low High Audience Involvement
  10. 10. There are two primary approaches to structure. What are they and when might we use them?
  11. 11. Communication Strategy and Structure Structure: Direct or Indirect Direct Indirect Informative Main points followed Subsidiary points by subsidiary points preceding main point Persuasive Recommendation Arguments leading to backed by recommendation arguments
  12. 12. Cialdini introduces us to six principles of persuasion. Can you identify them?
  13. 13. The Art and Science of Persuasion Liking: People like those who like them Reciprocity: People repay in kind Social Proof: People follow the lead of similar others Cialdini’s Principles Consistency: People align with their clear commitments Authority: People defer to experts Scarcity: People want more of what they can have less of
  14. 14. What is the Minto Pyramid and how is it useful?
  15. 15. Minto Pyramid: Organizing Your Ideas Recommending Change Change How? Strategy 1 Strategy 2 Strategy 3 Why? Argument Argument 1 3 Evidence Evidence
  16. 16. What constitutes effectively designed visual aids?
  17. 17. Creating Visual Aids Consistent Checklist Titled Appropriately for Visuals Purposeful in Use of Color and Special Effects Clear and Uncluttered
  18. 18. What are some of the factors that contribute to effective document design?
  19. 19. Macrowriting Considerations Subheads: Shows structure Lists: Highlights important and conceptually parallel information Use White Space: Highlights material and Document creates transitions through Indenting, Design Columns, Lines to Highlight In-Text Highlighting: Non-structural Message highlighting of key words, phrases Tables and Graphs: Simplifies dense evidence critical for main flow of document
  20. 20. Effective persuasive cover letters do a few key things. What are they?
  21. 21. Writing Persuasive Cover Letters Give concrete evidence of your understanding of, fit with, and preparation for the position Give the reader a sense of you as a Persuasive person; and ideally, your fit with the Cover organization Letters Demonstrate excitement about the position Avoid distracting errors and typos (particularly regarding contact/company information)
  22. 22. As we consider cultures around the world, what are some of the values and perceptions that differentiate them?
  23. 23. Dimensions of Culture Cultures Can Differ on Values and Perceptions Values Perceptions Individualism and collectivism Perceptions of High context and low context – Space Criteria for/definitions – Time of success – Gender roles Nature of change Nature of Importance of hierarchies – Authority – Humor
  24. 24. How can you develop your ability to listen actively?
  25. 25. Hit the “pause button” Allow others time to finish sentences and pause Remain in the present Listening Your Way Know you will have time to think To Clarity about your response Remain neutral, non-judgmental Hold advice and opinion
  26. 26. The Distributed Leadership Model Visioning Creating a compelling picture of the future Sensemaking Relating Making sense Developing key of the context relationships Inventing Designing new ways of working together

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