ADAGE.COM/AGENCYFAMILYTREES09
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Agencyfamilytrees09

  1. 1. ADAGE.COM/AGENCYFAMILYTREES09 PROFILES OF WORLD’S TOP 50 AGENCY FIRMS, PART OF PREMIUM CONTENT IN ADAGE.COM’S AGENCY FAMILY TREES 2009 DATACENTER Primary holdings of the world’s top four agency companies by 2008 worldwide revenue WPP $13.60B OMNICOM GROUP $13.36B INTERPUBLIC GROUP OF COS. $6.96B PUBLICIS GROUPE $6.90B NO. 1 WORLDWIDE REVENUE NO. 2 WORLDWIDE REVENUE NO. 3 WORLDWIDE REVENUE NO. 4 WORLDWIDE REVENUE NORTH AMERICA REVENUE: $4.73 BILLION HEADQUARTERS: LONDON U.S. REVENUE: $6.89 BILLION HEADQUARTERS: NEW YORK U.S. REVENUE: $3.79 BILLION HEADQUARTERS: NEW YORK NORTH AMERICA REVENUE: $2.95 BILLION HEADQUARTERS: PARIS WORLDWIDE EMPLOYEES: 112,262 MARKET CAP: $7.96 BILLION WORLDWIDE EMPLOYEES: 68,000 MARKET CAP: $8.97 BILLION WORLDWIDE EMPLOYEES: 45,000 MARKET CAP: $2.70 BILLION WORLDWIDE EMPLOYEES: 44,727 MARKET CAP: $5.45 BILLION WORLDWIDE REVENUE BY DISCIPLINE GREY GROUP $1.19 BILLION WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES WORLDWIDE REVENUE BY DISCIPLINE OTHER AGENCIES Branding/identity, Advertising & media Specialty communications Traditional media Constituency Management Advertising & media Media Advertising healthcare & $6.06 billion; 44.5% Grey $614 MILLION $1.28 billion; 9.5% advertising Bernard Hodes Group $116 MILLION Group1 $4.36 billion; 62.6% FutureBrand $75 MILLION $1.79 billion; 26.0% $2.62 billion; 38.0% Bartle Bogle Hegarty $169 MILLION specialist $5.73 billion; 42.9% $1.07 billion; 15.4% LONDON-BASED AD AGENCY. PUBLICIS OWNS 49% communications LEAD NETWORK AGENCY RECRUITMENT AGENCY BRANDING CONSULTANCY. ALIGNED WITH MCCANN Public relations $3.81 billion; 28.0% G2 $439 MILLION $1.27 billion; 9.5% C2 Creative $11 MILLION Healthcare Hill Holliday $157 MILLION Bromley Communications $21 MILLION MARKETING SERVICES AGENCY PART OF RADIATE GROUP $369 million; 5.3% AD AGENCY HISPANIC AD AGENCY. PUBLICIS OWNS 49% GHG $119 MILLION Cline Davis & Mann $130 MILLION Huge $32 MILLION Burrell Comm. Group $22 MILLION HEALTHCARE AGENCY HEALTHCARE AGENCY DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49% Batey $10 MILLION Corbett Accel IW Group $9 MILLION Fallon Worldwide $81 MILLION Marketing AD AGENCY. IN “SSF GROUP” WITH SAATCHI SINGAPORE-BASED AGENCY NETWORK. Healthcare Group $61 MILLION services ASIAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 49% Winglatino $9 MILLION HEALTHCARE AGENCY (excluding CMG) Jack Morton Worldwide $148 MILLION SAMS (Specialized Kaplan Thaler Group $61 MILLION $1.17 billion; Agencies and AD AGENCY HISPANIC AD AGENCY Critical Mass $83 MILLION 16.8% EVENT MARKETING AGENCY Marketing Services) DIGITAL AGENCY. OMNICOM OWNS 54% Relay Worldwide $17 MILLION Public relations & Information, insight Customer relationship 1. Interpublic discipline percentages are Ad Age estimates except Mullen $114 MILLION $2.48 billion; public affairs $1.37 billion; 10.1% & consultancy $2.37 billion; 17.4% UNITED GROUP $111 MILLION management Cutwater $9 MILLION for Constituency Management Group, which is actual. CMG houses PR agencies, Jack Morton Worldwide, Octagon, AD AGENCY 36.0% EVENT MARKETING AGENCY $5.08 billion; 38.1% FutureBrand and certain other marketing services. Dentsu owns 15% of Publicis Groupe AD AGENCY Octagon $148 MILLION Publicis owns 1% of Interpublic Group Berlin Cameron United $19 MILLION Dieste $45 MILLION SPORTS MARKETING AGENCY MEDIA AGENCIES/VIVAKI AD AGENCY GLOBAL NETWORKS GLOBAL NETWORKS HISPANIC AD AGENCY GLOBAL NETWORKS Siboney USA $5 MILLION GLOBAL NETWORKS Cole & Weber United $14 MILLION HISPANIC AD AGENCY. INTERPUBLIC OWNS 49% STARCOM MEDIAVEST AD AGENCY Direct Partners $19 MILLION GROUP $912 YOUNG & RUBICAM BRANDS $2.56 BILLION DDB WORLDWIDE DIRECT MARKETING AGENCY MCCANN WORLDGROUP $2.80 BILLION Tierney Communications $18 MILLION PUBLICIS $1.26 BILLION MILLION Y&R $1.10 BILLION OTHER AGENCIES COMMUNICATIONS GROUP $2.80 BILLION Doremus $47 MILLION McCann Erickson AD AGENCY Publicis $1.07 BILLION SMG Search $13 MILLION BUSINESS-TO-BUSINESS AGENCY Translation Advertising SEARCH MARKETING AGENCY LEAD AGENCY NETWORK Worldwide $1.74 BILLION NA LEAD NETWORK AGENCY Brouillard $15 MILLION DDB Worldwide $1.51 BILLION AFRICAN-AMERICAN AD AGENCY. INTERPUBLIC OWNS 44% Burson Marsteller $406 MILLION AD AGENCY LEAD NETWORK AGENCY Downtown Partners Chicago $4 MILLION LEAD NETWORK AGENCY Publicis & Hal Riney $20 MILLION Spark $12 MILLION PR AGENCY* DIGITAL MEDIA AGENCY AD AGENCY MRM Worldwide $391 MILLION Translation Consulting AD AGENCY CommonHealth $200 MILLION Interbrand $257 MILLION $10 MILLION Landor Associates $166 MILLION HEALTHCARE AGENCY Element 79 Partners $31 MILLION DIGITAL AND DIRECT MARKETING AGENCY & Brand Imaging Publicis Modem & Dialog $189 MILLION Tapestry $11 MILLION BRANDING CONSULTANCY MARKETING SERVICES AGENCY. INTERPUBLIC OWNS 60% STARCOM’S MULTICULTURAL MEDIA AGENCY BRANDING CONSULTANCY AD AGENCY Momentum Worldwide $216 MILLION MARKETING SERVICES AGENCY Tapsa $41 MILLION Tribal DDB $235 MILLION Sudler & Hennessey $137 MILLION MADRID-BASED AD AGENCY Footsteps $7 MILLION MARKETING SERVICES AGENCY MV42 $6 MILLION HEALTHCARE AGENCY DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% McCann Healthcare MEDIA AGENCIES LEO BURNETT WORLDWIDE $1.16 BILLION MEDIAVEST’S MULTICULTURAL MEDIA AGENCY TracyLocke $115 MILLION Worldwide $159 MILLION Cohn & Wolfe $132 MILLION WPP DIGITAL $220 MILLION PROMOTION AGENCY GMMB $39 MILLION Leo Burnett Worldwide $795 MILLION ZENITHOPTIMEDIA $769 PR AGENCY* POLITICAL AD AGENCY HEALTHCARE AGENCY MEDIABRANDS $841 MILLION LEAD NETWORK AGENCY MILLION 24/7 Real Media $113 MILLION Alma DDB $15 MILLION Fortune Promoseven/MCN $135 MILLION Moxie Interactive $18 MILLION Enfatico $115 MILLION DIGITAL AD NETWORK HISPANIC AD AGENCY. OMNICOM OWNS 74% GMR Marketing $106 MILLION Universal McCann $415 MILLION Arc Worldwide $293 MILLION AD AND MARKETING SERVICES AGENCY CREATED FOR DELL MIDDLE-EASTERN NETWORK. 51% OWNED BY INTERPUBLIC DIGITAL AGENCY EVENT MARKETING AGENCY. LEAD AGENCY IN RADIATE GROUP MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP MARKETING SERVICES AGENCY Schematic $44 MILLION Rodgers Townsend $14 MILLION Martin Agency $91 MILLION Team/Y&R $112 MILLION Lapiz Hispanic Marketing $6 MILLION VIVAKI MIDDLE-EASTERN NETWORK OF AGENCIES. IN Y&R REVENUE DIGITAL AGENCY AD AGENCY Goodby, Silverstein AD AGENCY Initiative $326 MILLION Bridge Worldwide $37 MILLION Roberts & Tarlow $12 MILLION & Partners $125 MILLION MEDIA AGENCY. ALIGNED WITH DRAFTFCB HISPANIC AD AGENCY VML $100 MILLION Campbell Mithun $74 MILLION Digitas $525 MILLION DIGITAL AGENCY AD AGENCY AD AGENCY AD AGENCY Reprise Media $14 MILLION Vigilante Advertising $5 MILLION DIGITAL AGENCY MULTICULTURAL AD AGENCY DIGITAL AGENCY NETWORK Blue Interactive Marketing $14 Spike DDB $4 MILLION Grizzard Communications SEARCH MARKETING AGENCY Bravo Group $32 MILLION MILLION $36 MILLION TM Advertising $42 MILLION Performics $38 MILLION SINGAPORE-BASED DIGITAL AGENCY AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49% Group Beacon Communications $62 MILLION HISPANIC AD AGENCY DIRECT MARKETING AGENCY AD AGENCY Wahlstrom Group $30 MILLION JAPANESE AD AGENCY. PUBLICIS OWNS 66%; SEARCH MARKETING AGENCY. PART OF VIVAKI HeathWallace $9 MILLION RAPP $657 MILLION Fitzgerald & Co. $28 MILLION DIRECTORY AGENCY DENTSU OWNS 34% $8 MILLION Kang & Lee $16 MILLION U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75% MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) GSD&M Idea City $72 MILLION Denuo ASIAN-AMERICAN AD AGENCY AD AGENCY AD AGENCY ID Media NA CONSULTANCY. PART OF VIVAKI WUNDERMAN $880 MILLION Kern Organization $17 MILLION Harrison & Star $55 MILLION Avrett Free Ginsberg $24 MILLION MEDIA AGENCY SAATCHI & SAATCHI $936 MILLION MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) MEDIA AGENCIES MARKETING SERVICES AGENCY. PART OF RAPP AD AGENCY Magna NA HEALTHCARE AGENCIES HEALTHCARE AGENCY Saatchi & Saatchi $790 MILLION Blast Radius $60 MILLION Gotham $20 MILLION MEDIA NEGOTIATION AND RESEARCH UNIT Revenue figures are for U.S. only for these healthcare agencies BBDO WORLDWIDE $2.53 Javelin Direct $53 MILLION LEAD NETWORK AGENCY Saatchi & Saatchi DIGITAL AGENCY. IN WUNDERMAN NETWORK GROUP M $2.36 BILLION BILLION DIRECT MARKETING AGENCY AD AGENCY Newspaper Services of America NA Saatchi & Saatchi X $71 MILLION Healthcare Communications $85 MILLION RTC Relationship Marketing $26 BBDO Worldwide $1.99 BILLION Casanova Pendrill $15 MILLION NEWSPAPER MEDIA AGENCY MILLION Mindshare Worldwide $827 MILLION LatinWorks $17 MILLION HISPANIC AD AGENCY PROMOTION AGENCY PART OF PUBLICIS HEALTHCARE DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK LEAD NETWORK AGENCY HISPANIC AD AGENCY. OMNICOM OWNS 49%. MEDIA AGENCY PUBLIC RELATIONS Team One Advertising $55 MILLION Medicus Lifebrands $45 MILLION Zaaz $24 MILLION $705 MILLION Proximity Worldwide $347 MILLION Marketing Arm $73 MILLION AD AGENCY PART OF PUBLICIS HEALTHCARE DIGITAL AGENCY. IN WUNDERMAN NETWORK Mediaedge:cia DIGITAL, DIRECT AND DATA AGENCY NETWORK DRAFTFCB $1.25 BILLION MEDIA AGENCY MARKETING SERVICES AGENCY GolinHarris $115 MILLION Conill Advertising $20 MILLION Brand Pharm $16 MILLION Designkitchen $12 MILLION MediaCom $640 MILLION Organic $129 MILLION Martin Williams Advertising $41 MILLION DraftFCB $955 MILLION PR AGENCY HISPANIC AD AGENCY PART OF PUBLICIS HEALTHCARE DIGITAL AGENCY. IN WUNDERMAN NETWORK DIGITAL AGENCY LEAD NETWORK AGENCY MEDIA AGENCY AD AGENCY Weber Shandwick $380 MILLION Saatchi & Saatchi S NA Williams-Labadie $15 MILLION Maxus $95 MILLION Atmosphere $60 MILLION Merkley & Partners $61 MILLION R/GA $130 MILLION PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP ENVIRONMENTAL MARKETING CONSULTANCY PART OF PUBLICIS HEALTHCARE OGILVY GROUP $1.92 BILLION MEDIA AGENCY DIGITAL AGENCY AD AGENCY DIGITAL AGENCY Ogilvy & Mather Worldwide $771 MILLION Group M Search $88 MILLION Barefoot $11 MILLION Red Urban $13 MILLION DraftFCB HealthCare $105 MILLION LEAD AGENCY NETWORK SEARCH MARKETING AGENCY DIGITAL AGENCY DIGITAL AGENCY HEALTHCARE AGENCY Ogilvy Healthworld $95 MILLION Russ Reid Co. $29 MILLION Hacker Group $38 MILLION HEALTHCARE AGENCY WPP INVESTMENTS TBWA WORLDWIDE $1.96 BILLION DIRECT MARKETING AGENCY DIRECT MARKETING AGENCY PERCENT OF 2008 WORLDWIDE REVENUE BY REGION Memac Ogilvy & Mather $51 MILLION Serino Coyne $14 MILLION Rivet $18 MILLION Asatsu-DK $503 MILLION TBWA Worldwide $1.36 BILLION PROMOTION AGENCY MIDDLE-EASTERN HOLDING COMPANY. 40% OWNED BY WPP AD AGENCY TOKYO-BASED AD AGENCY. WPP OWNS 22.9% LEAD NETWORK AGENCY OMNICOM INTERPUBLIC PUBLICIS OGILVYONE WORLDWIDE $1.05 BILLION $256 MILLION $186 MILLION Siegel & Gale $23 MILLION GROUP GROUP OF COS. WPP GROUPE MARKETING SERVICES NETWORK (CONSOLIDATED REVENUE) STW Group Zimmerman Advertising BRANDING CONSULTANCY LOWE $571 MILLION SYDNEY-BASED HOLDING COMPANY. WPP OWNS 20.1% AD AGENCY U.S. 51.6% 54.5% NORTH AMERICA 34.8% 42.7% OgilvyInteractive $374 MILLION Chime Communications $203 MILLION Integer Group $136 MILLION Targetbase $94 MILLION Lowe Worldwide $459 MILLION DIGITAL AGENCY. PART OF OGILVYONE MARKETING SERVICES AGENCY LEAD NETWORK AGENCY EUROPE 32.3% 25.3% EUROPE 41.2% 38.4% LONDON-BASED HOLDING COMPANY. WPP OWNS 19.3% PROMOTION AGENCY OgilvyAction $102 MILLION HighCo $101 MILLION TBWA/WorldHealth $101 MILLION Unit 7 $21 MILLION Lowe Healthcare MARKETING SERVICES AGENCY. PART OF OGILVYONE DIRECT MARKETING AGENCY Worldwide $112 MILLION ASIA PACIFIC 9.4% ASIA PACIFIC 11.0% MARKETING SERVICES FIRM IN FRANCE. WPP OWNS 34.1% HEALTHCARE AGENCY HEALTHCARE AGENCY Neo@Ogilvy $88 MILLION BPG Group (Bates PanGulf) $57 Agency.com $94 MILLION LATIN AMERICA 16.2% 5.1% LATIN AMERICA 24.0% 5.1% DIGITAL MEDIA AGENCY. PART OF OGILVYONE DUBAI-BASED AGENCY NETWORK. WPP OWNS 40% MILLION DIGITAL AGENCY MEDIA AGENCIES Bates 141 $154 MILLION OTHER AGENCIES ALL OTHER MARKETS 5.8% AFRICA AND MIDDLE EAST 2.9% GIIR $52 MILLION Tequila $80 MILLION OMNICOM MEDIA GROUP $2.00 HONG KONG-BASED MARKETING COMMS. PART OF OGILVYONE BILLION Accentmarketing $14 MILLION SEOUL-BASED HOLDING COMPANY FOR HS AD AND MARKETING SERVICES AGENCY WUNDERMAN KOREA. WPP OWNS ABOUT 20% HISPANIC AD AGENCY. INTERPUBLIC OWNS 49% OMD Worldwide $907 MILLION JWT $1.38 BILLION CHI & Partners $46 MILLION MEDIA AGENCY Campbell-Ewald $210 MILLION LONDON-BASED AD AGENCY. WPP OWNS 49.9% OTHER AGENCIES AD AGENCY ABOUT AGENCY FAMILY TREES 2009 JWT $1.16 BILLION PHD $176 MILLION LEAD NETWORK AGENCY UniWorld Group $26 MILLION 180 Amsterdam/180 LA $44 MILLION MEDIA AGENCY Carmichael Lynch $47 MILLION PUBLISHED APRIL 27, 2009. ORDER COPIES: 1-888-288-5900 MULTICULTURAL AGENCY. WPP OWNS 49% AD AGENCY AD AGENCY RMG Connect $153 MILLION Novus Print Media Network $160 MILLION Advertising Age’s DataCenter produced this poster and a premium subscriber database *Public relations agency revenue excluded from orange- MARKETING SERVICES AGENCY Kinetic NA Alcone Marketing Group $44 MILLION MEDIA AGENCY Dailey $34 MILLION (AdAge.com/agencyfamilytrees09) as part of Agency Report 2009. The poster shows 2008 colored network totals. OUT-OF-HOME MEDIA AGENCY. WPP OWNS 50% PROMOTION AGENCY AD AGENCY revenue for key agency networks, ad agencies and marketing-services agencies owned by JWT Specialized Resolution Media $14 MILLION the world’s Big 4 agency holding companies. Agency networks are in orange; agencies are in Source: Ad Age DataCenter analysis Communications $49 MILLION Arnell Group $27 MILLION SEARCH MARKETING AGENCY Deutsch $148 MILLION black. Total revenue for holding companies is from public documents. Revenue is worldwide RECRUITMENT AND OTHER SERVICES MARKET RESEARCH AD AND BRANDING AGENCY Ketchum Directory AD AGENCY except where indicated. Ad Age estimated revenue for networks and agencies. Figures are AGENCY PROFILES: ADAGE.COM/AGENCYFAMILYTREES09 rounded. Not all units are shown; network listings are not comprehensive. Market-cap figures Malone Advertising $22 MILLION Kantar Group $2.37 BILLION Beanstalk Group $16 MILLION Advertising $101 MILLION Endeavor Marketing NA are as of April 17, 2009. AGENCY RANKINGS: ADAGE.COM/AGENCYREPORT09 AD AGENCY MARKET RESEARCH GROUP BRANDING CONSULTANCY DIRECTORY AGENCY ENTERTAINMENT MARKETING CONSULTANCY This document (published Aprl 27, 2009), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2009) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.

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