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Sorav Jain SEMrush

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How to Create Content That Gets Maximum Engagement on Social Media by Sorav Jain at SEMrush webinar "Tips on Successful Marketing Through Facebook"

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Sorav Jain SEMrush

  1. 1. 10 CONTENT MARKETING TIPS Instagram: @SoravJain
  2. 2. Your Content Has To Be… • Helpful. • Inspiring. • Informational. • Entertaining. • Current Affair Based. (Based on Current affairs or Relevant or Trending)
  3. 3. Your Content Has To Be… • Helpful: How To’s, Tips and Tricks. • Inspiring: Quotes, Workshop Photos and Stories revolving it. • Informational: Case Studies, Videos, Workshop Announcements. • Entertaining: Memes, Cartoons • Current Affair Based: #NewThingsInDigital, Latest Announcements in Algorithm Changes, Webinars on Trends.
  4. 4. Apply These 5 Key Engagement Mantras To Your Business. Your Content Bucket Must Have These.
  5. 5. Stop! • Stop posting 30/60 posts a month. • Focus on creating those 5 to 10 posts that adds value to your audience. “Today is not an era where you do lot of posts, Focus on posts that can survive for long”
  6. 6. 10 Content Tips That Works Wonders on Facebook.
  7. 7. 1. Invest In a Long Haul Post.
  8. 8. 1. Wink Salon. Posted on March 7th 2017 [ Promoted for a Year].
  9. 9. Client Testimonial (Especially when the client is well renowned)
  10. 10. 2. Make Longer Videos (If You are Selling Serious Stuff)
  11. 11. 1. Invest in a Good Thumbnail (Do an A/B Split Test) 2. Make Long Videos (To create audience who has watched 25% to 90% of your videos. 3. 25% for Boost Posts 4. 90% For Activating Funnels.
  12. 12. 3. Number Based Series – This Works Like A One-Off Catalog.
  13. 13. People will flip through this or the number would inspire them to share.
  14. 14. 4. Go Local, Use Regional Language
  15. 15. I have used Hindi, Marathi, Tamil till now and all of these have worked and increased engagement by 500%
  16. 16. 5. Create One Content Property That’s Solely Yours!
  17. 17. 6. Test & Play With Different Types Of Videos
  18. 18. Re-purpose your old content. Convert your old series posts that had gone viral in format of videos (Tell stories, inspiring quotes, stats & facts) . https://www.facebook.com/c huchutv/videos/2250533198 297518/ Shorter Videographics Do Well.
  19. 19. Videos with Subtitles are more likely to grab attention of your audience.
  20. 20. Meme Style Videos with static content bar is more likely to go viral / creates larger impact. Static Static Moving https://www.facebook.com/RCCPTocaBocaK idsCarnival/videos/1159878350811993/
  21. 21. 7. Encourage People to Comment & Connect That To Messenger [Growth Tool]
  22. 22. Comment to Messenger! • 1200+ Comments (Organic) • 24 Hours. • 45 Comments (Paid) • Posted when the audience is most active.
  23. 23. Integrating with Live! • Invite people to webinar. • Integrate this feature in Live initiatives. • Ask questions for audience to comment. • Every comment gets a pop up message.
  24. 24. 8. Be The First On Festive Posts / Special Day Posts
  25. 25. Festive Posts • Just don’t say Happy Independence Day or Happy Diwali – Find a relevancy to your brand’s purpose. • Strike an emotional chord. • Give Tips- Create value around special days – It’s a campaign opportunity.
  26. 26. 9. Go Topical As a Brand
  27. 27. 10. Co-Create Content Strategies
  28. 28. How Many Of You Here Think Organic Reach Is Dead?
  29. 29. The Truth Is, That It Is Not Dead, It’s Just Shifted!
  30. 30. Shifted To?
  31. 31. Innovate Your Time & Effort in Super Creative Stories.
  32. 32. Invest in Growing Your Facebook Messenger Subscription
  33. 33. Tools • ManyChat • ZoConvert
  34. 34. Thank You! www.instagram.com/soravjain | www.facebook.com/soravjaindigital

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