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Epic growth strategies from Gautam Shewakramani, Quora

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Gautam Shewakramani, International Growth Advisor at Quora shared his growth strategies at SEMrush webinar.

Gautam is the first person to advise Quora with a special focus on the needs of people in India. He ensures that Quora continues to improve and achieve its mission of sharing and growing the world's knowledge.

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Epic growth strategies from Gautam Shewakramani, Quora

  1. 1. Overview What is Quora? And why do people come here? Listen, Learn, Launch Q&A
  2. 2. What is ? And why do people come here?
  3. 3. human knowledge is still not on the internet. The vast majority of
  4. 4. Billions of people use the internet everyday yet only a fraction contribute their knowledge to it.
  5. 5. Knowledge changes lives.
  6. 6. 300+ million monthly active unique visitors come to Quora
  7. 7. Share knowledge Be inspiredEvaluate productsFind community People come to Quora to actively... Be surprised Conduct researchShare stories Learn about the world People come to Quora to actively
  8. 8. Quora users are leaned in Social “I’m passively browsing” Search “I’ve already decided”“I’m actively learning”
  9. 9. People are actively engaged across a variety of Topics Everyday Life 86,627,366 Followers 1,878,791 Questions Higher Education 16,289,433 Followers 615,705 Questions Cultural Traditions 7,900,669 Followers 304,184 Questions Travel 57,519,648 Followers 872,841 Questions Health 73,494,588 Followers 962,188 Questions Cricket 4,267,260 Followers 257,579 Questions Fashion and Design 42,423,035 Followers 236,179 Questions Auto 7,346,616 Followers 498,586 Questions Politics 27,226,312 Followers 657,369 Questions History 34,672,756 Followers 429,995 Questions Technology 71,846,300 Followers 1,630,433 Questions Shopping 12,586,967 Followers 157,465 Questions Learning 54,980,550 Followers 1,228,009 Questions Entertainment 83,847,847 Followers 1,079,042 Questions Science 63,610,475 Followers 1,666,767 Questions Dating and Relationships 13,514,668 Followers 796,340 Questions Bollywood 8,138,028 Followers 148,502 Questions
  10. 10. In 2018, Travel was one of the more popular topic areas on Quora 57,500,000 Followers 872,000 Questions 8.1M Question views “What are the best airport tips?”
  11. 11. Quora’s rapid growth in India 40 M 70 M 2017 2018
  12. 12. Quora’s India audience 54% Male 25%of Quora visitors are from India 46% Female 18 - 24 5% 10% 15% 20% 25% 30% 35% 40% 45% 25 - 34 35 - 44 45 - 54 55 - 64 65+ Based on a 2018 Quora study on users in India
  13. 13. Our audience is engaged 15-20Minutes spent daily via mobile search 40+Minutes spent daily on app Based on a 2018 Quora study on users in India
  14. 14. Listen. Learn. Launch.
  15. 15. Cannonball into the Quora community Source: Sandlot
  16. 16. Listen
  17. 17. 1. What are people saying? 2. What types of questions are they asking? 3. Who are the top writers in my topic areas? Listen
  18. 18. Leaders listen before launching
  19. 19. Questions on Quora are demand-driven
  20. 20. Search keywords related to your business Quora is organized into Topics
  21. 21. Look for relevant topics Take note of Topic follower counts • Larger Topics = more reach • Smaller Topics = more focus
  22. 22. Filter results by type, topics, author, and time What type of questions are your audience asking?
  23. 23. Review the most viewed writers in your Topics
  24. 24. Learn
  25. 25. Learn 1. What value can I add? 2. What kind of answers perform well? 3. What’s a good profile look like?
  26. 26. Look for areas where you provide value in your answers
  27. 27. Study high performing answers
  28. 28. Review Top Writers profiles for inspiration
  29. 29. Don’t forget to add links and CTA
  30. 30. Launch
  31. 31. Launch 1. How do I join the conversation? 2. How do I write my first answer? 3. How do I promote my business?
  32. 32. When writing answers Don’t sell. Provide value.
  33. 33. Create a personal profile
  34. 34. Join the conversation by writing helpful answers from a Business Profile
  35. 35. 92% "believe that brands have expertise on topics and add value to content” 2017 Time Inc Study
  36. 36. Quick checklist for answering Questions ü Select a few topics to focus on ü Answer the question that is asked ü Provide value. Don’t sell. ü Format your answer ü Use images and videos when helpful ü Add unique and interesting anecdotes ü Answer your own question ü Leverage your blog content ü Review performance Be consistent.
  37. 37. Promote your business on Quora Engaged audience High value audience In the right context
  38. 38. Create Quora Ad Account www.quora.com/business (no credit card required)
  39. 39. • Boost distribution of organic content • Establish thought leadership • More real estate to talk about your product • Cost per engagement - only charged when people click to read more Accelerate buzz with Promoted Answers
  40. 40. Recap
  41. 41. Listen. 1. What are people saying? 2. What types of questions are they asking? 3. Who are the top writers in my topic areas?
  42. 42. Listen. Learn. 1. What value can I add? 2. What kind of answers perform well? 3. What’s a good profile look like?
  43. 43. Listen. Learn. Launch. 1. Create a profile 2. Write an answer 3. Promote you business
  44. 44. Get in sync with the Quora community Question Answer Listen What are people saying? What types of questions are they asking? Who are the top writers in my topic areas? Search questions and follow Topics related to business, & review most viewed writers in each Topic Learn What value can I add? What kind of answers perform well? What’s a good profile look like? Find areas to provide value, study high performing answers, & review Top Writers profiles Launch How do I join the conversation? How do I write my first answer? How do I promote my business? Create profile, write an answer, & promote your business
  45. 45. Gautam Shewakramani International Growth Advisor @gshewakr quora.com/profile/Gautam-Shewakramani
  46. 46. Q & A

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