Target audience questionnaire
Can you please complete this questionnaire about horror films; it should take you no longer than 2
minutes. (Please tick one box per question unless otherwise instructed).
1. What is your age?
16-18 19-25 26-35 36-45 45+
2. What is your gender?
3. What is your favourite hobby?
4. What is your greatest fear?
5. What scares you the most in a horror film?
6. What is your preferred/most watched type of horror film ? And why?
Slasher Supernatural Comedy Gothic Psychological
7. Do you think posters which are used to promote horror films are effective?
Yes No Not sure
8. What catches your attention in a horror film poster first? (Please tick 3 at most)
Colour Title Tagline The image Actors’ names
Rating/ number of stars Quotes (e.g. from the producer of Insidious) Other*
*please specify ____________________________
9. Which of the following things do you think makes a horror trailer effective? And why?
Horrific imagery Jumpy moments Recognisable villain
Eerie/unnerving sound Information about the story
10. What kind of content would you like to see referred to on a film magazine front cover?
Reviews Interviews List of top rated films
Behind the scenes (not gossip) News on latest releases