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Goal gorilla taco presentatie - drupalcamp kiev - 10 june 2017 - public

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DrupalCampKyiv 2017

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Goal gorilla taco presentatie - drupalcamp kiev - 10 june 2017 - public

  1. 1. From offering Services to Products Kiev - June 10th, 2017
  2. 2. Taco Potze (33) ➔ Industrial Engineering ➔ co-Founder of GoalGorilla (2008) ➔ co-Founder of Open Social (2016) ➔ +8 years in Drupal CMS community ➔ 4 yrs board of Dutch Drupal Association ➔ 5th time in Ukraine, 1st time in Kiev
  3. 3. Who are you?
  4. 4. Intro: GoalGorilla ❖ Full-service Online Creative Agency ❖ 30 people on staff ❖ Part of Blue Ocean Alliance incl. Lemberg ❖ Clients as Greenpeace, T-Mobile, Dutch government, United Nations etc. ❖ Goal: be as close to our users as possible
  5. 5. Small projects
  6. 6. Large projects
  7. 7. Greenwire: 100.000 active users
  8. 8. In 2015 (our best year ever), we decided change our course Why?!
  9. 9. Services vs. Products
  10. 10. Services “What can you do for me?” - Intangible, not scalable - Pay per hour / month - Strategy, Design, Development etc. - Work you will do in the future
  11. 11. Products “What can you give me?” - Tangible (even digital) and scalable - Pay per piece or month (SaaS) - Work you have done in the past
  12. 12. Hybrids - Villa offering services next to rooms - Service companies offering products as training, audits, hosting or support etc. - Product companies offering services as enterprise support, consultancy or development.
  13. 13. Why sell products?
  14. 14. #happiness Happier: ❖ Users ❖ Clients ❖ Employees ❖ Companies ❖ Community
  15. 15. Our client’s clients expect better web experience. ❖ Increased quality ❖ More innovation ❖ More testing ❖ Better UX/design ❖ Iterative improvements Happy users 1
  16. 16. Happy clients Our clients want: ❖ Better (out-of-the-box) software ❖ Better Support ❖ Reduce cost ❖ Faster innovations 2
  17. 17. Happy employees Improve conditions for your team ❖ Get paid to work on open-source projects ❖ Better planning means no late night sessions ❖ Focus on larger tasks instead of running all over the place ❖ More time to make cool quality software 3
  18. 18. Happy companies Increase financial health of your company ❖ Recurring income from happier clients that stay with you longer ❖ Higher margins ❖ Expand your market ❖ Less dependent due to diverse portfolio ❖ Do more marketing 4
  19. 19. Happy Open-Source (Drupal) ❖ Better software: higher quality, more innovation ❖ Attract more clients, developers and companies ❖ Help Initiatives and Drupal 8.x development ❖ Satisfied developers will attract more 45
  20. 20. How do we get there?
  21. 21. 9 factors to create order in your product journey
  22. 22. Stay close to your business..
  23. 23. Success story: Greenpeace Community
  24. 24. Success story: Dutch Interactive Awards 2015
  25. 25. Social Business Software by GoalGorilla +19% p.a. Source: IDC market analysis 2015 on Enterprise Social Networks Know your market size and growth
  26. 26. Social Business Software by GoalGorilla Source: IDC market analysis 2015 on Enterprise Social Networks Research your competition
  27. 27. Social Business Software by GoalGorilla Social Software for organizations Software domain Target industry Non- profits Government Intrane t Collaboratio n Business process support Other enterprises Other irrelevant domains Unknown relevant domain Initial target segmen t (~$280M*) $3.5B in 2019 * Estimated market size ’19, see backup Source: IDC market analysis 2015 ? ? First user experiences in ‘17 will help to identify other relevant areas of expansion ? ? ? ? Think ahead!
  28. 28. Create support from your team
  29. 29. Setting up Open Social within GoalGorilla ➔ 10% shares sold through crowdfunding ➔ 10% shares for our employees ➔ Dedicated Open Social dev team ➔ Moved office to TQ incubator ➔ Setup marketing team ➔ Think like a SaaS startup
  30. 30. 9 months later..
  31. 31. Build, build, build..!!
  32. 32. 1. Open-Source Distribution Open-source community product deployed to their own hosting choice. No support or maintenance other than our community efforts. Drupal community is a great lead generator for our products and services. 1. SaaS Basic Easy automatic setup, hosting, maintenance, support, onboarding and additional features by GetOpenSocial.com for a fixed price of 490 USD/month up to 1.000 users and 990 USD/month up to 10.000 users. 1. SaaS Enterprise Flexibility for specific organisational needs on top of the Open Social platform. Our professional services include consultancy, design, development, support and community building experts. The SaaS Enterprise fee starts at 2300 USD/month. Sales model
  33. 33. Keep everybody on board GoalGorilla˙
  34. 34. Enjoy the ride!
  35. 35. ❖Stay close to your current business ❖Search for a success story you can repeat over and over ❖Check the market (competition, growth etc.) ❖Talk to your team ❖Get your finance together ❖Build build build.. ! 9 factors to create order in your product journey:
  36. 36. Questions?
  37. 37. Thank you for your attention! @tacopotze @goalgorilla @opensocialhq www.goalgorilla.com/en www.getopensocial.com

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