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  1. 1. Television.New Era. What is Changing?<br />Oleg Kotov<br />Stuttgart, 9.06.2010<br />
  2. 2. Questions<br /><ul><li>Why?
  3. 3. What?
  4. 4. What is now?
  5. 5. What are the Problems?
  6. 6. What would be?</li></li></ul><li>Why?<br />
  7. 7. What?<br />Television– is a widely used telecommunication medium for transmitting and receiving moving images, either monochromatic ("black and white") or color, usually accompanied by sound. "Television" may also refer specifically to a television set, television programming or television transmission. The word is derived from mixed Latin and Greek roots, meaning "far sight": Greek tele (τῆλε), far, and Latin visio, sight (from video, vis- to see, or to view in the first person).<br />
  8. 8. What is now?<br />Now there are hundreds of channels:<br /><ul><li>History
  9. 9. Melodrama
  10. 10. Sport
  11. 11. Different talent shows
  12. 12. Congressional hearing
  13. 13. Different kinds of films
  14. 14. Sport
  15. 15. Cartoons
  16. 16. etc., etc., etc.</li></li></ul><li>Japan<br />Last year Tokyo residents spent an average of 60 minutes a day at home consuming media on the internet or mobile phone, up from just 6 minutesin 2000<br />
  17. 17. USA<br />In 2004 average person aged 8-18 was spending almost six-and-a-half hours a day taking in some kind of media.<br />In 2009 young Americans were spending more than seven-and-a-half hours with media each day.<br />
  18. 18. What are the Problems?<br />
  19. 19. What would be?<br />The Television would become more mobile:<br />It would use new technologies to attract new audience.<br />Moreover it would try to create new kinds of programmes because people always want to feel new impressions!<br />Or it can become new “history” because new generation would not use TV as we understand it now.<br />
  20. 20. Thank for Your Attention!!!<br />