A concept deck to build a cooperative catering to all the needs of a startup to build, grow, succeed and multiply.

1. The Startup PH*
Cooperative
Version 3.0 by Olay Rullan (July 25, 2015)
Editors/Contributors: CP Concepcion, Israel Brizuela
* Originating from a Facebook Group conversation that started May 29, 2015
https://www.facebook.com/groups/startupph/permalink/837607492997184/ (71 likes,
127 comments as at July 18, 2015)

2. CAST OF CHARACTERS
PROPONENTS - Organizers
SPONSORS
➢ VCs, Angels, Incubators, Startup Companies
➢ Government Agencies, International Organizations
CUSTOMERS
➢ Primarily Startup Founders and Employees
➢ Secondarily Employees of Sponsors
➢ Startup Suppliers and Service Providers
EXPERTS - Cooperative Development Authority

3. ➢ Many Filipinos would like to start their very own companies. However, the cost and
resources of doing this is high.
○ 16 steps alone to begin with that takes time and money:
http://www.doingbusiness.org/data/exploreeconomies/philippines/starting-a-
business
○ Php 150,000 to start a company in Metro Manila
○ Php 75,000 to start a sole proprietorship
○ Ongoing annual costs of Php 50,000 and time to comply with local, national and
industry-related government reportorial requirements, licenses and fees
➢ Any resource they have are better utilized developing their own product, services or to
acquire customers, in short, regular business operations
➢ Cooperatives have many incentives and advantages. They are built to create a protected
environment that allows business to grow. Please find time to go through the Cooperative
Introduction Deck:
https://drive.google.com/open?id=0B4H1eLXYjTbjV2NZMFVaME93X2c
➢ Cooperatives enjoy a TAX EXEMPT* status:
http://www.picpa.com.ph/sites/default/files/Taxation%20Updates%20for%20Coops_0.pdf
WHY A COOPERATIVE?

4. WHY DO WE WANT TO DO THIS?
❖ We want to create a Holistically Supportive and Affiliation-Free
Startup Community to help those in need to reach the
Establishing* Stage
❖ We don’t want ANY control of your startup, we just need you to:
➢ Patronize our member startups: Give them business!
➢ Pay us back if you borrowed money;
➢ Support, promote and be an active participant on our initiatives;
➢ Remember us when you’ve reached the top by
■ Being one of our dependable Sponsors and/or
■ Regularly adding to your Capital Contributions so we can
create more success stories like yours! (Stanford Model)
* From http://www.startupcommons.org/startup-key-stages.html

5. SUSTAINABILITY:
HOW WILL THE COOP SURVIVE?
➢ Interest income from accumulated One-time Lifetime Cooperator
Membership registration fee
➢ Operational Results
○ Business Registration and Maintenance Fees from Members
○ Interest income from In-House Loans coming from Regular Capital
Contribution infusions from Cooperators, net of interest paid out
○ Interest income from Fund Management activities for other cash
inflows (Donations, Sponsorships, Grants*)
➢ Cash and In-Kind Donations, Sponsorships & Grants (internal or external)
➢ LESS Operational and Administrative Expenses

6. MEMBERSHIP TYPES
➢ Individual Membership (Regular)
○ On a personal capacity
○ For Startup Founders and Startup/Advocate Organization
Employees
➢ Organizational Membership (Associate)
○ May be represented by a nominated employee endorsed
by its appointed officer for Angels, VCs and other Startup
Advocate Organizations, Suppliers and Service Providers

7. SERVICES PROVIDED
1. Business Incubation Services via
a. Back Office Services (Registration & Maintenance)
b. Multi-Purpose Loan*
2. Fund Management (for Cooperator Membership Fees, Capital
Contributions, Donations, Sponsorships and Grants)
3. Training (Workshops, Internship)**
4. Advisory Services**
5. Free Counseling and/or Mediation Services for Psychological,
Legal and other Startup issues that require input or action from
qualified Industry Experts**
* Qualified availability - Members availing need to be of good standing for a minimum of 6 months
before application will be considered and approval is also subject to Fund Availability.
** The Cooperative will be obtaining donations, sponsorships and grants to pay for these services.

8. WHAT WE NEED
➢ PEOPLE
○ 20* Committed Founding Cooperators
○ Multiple Sponsors
○ 2 Full Time Employees, 2 Part Time/Paid Interns**
➢ DEDICATED OFFICE SPACE
○ Tentatively a dedicated desk or meeting room from all co-working spaces
where startups operate to facilitate transactions/administrative requirements
➢ FUNDS
○ Registration and Setting Up Fees
○ Operational Funds (FTE Salaries + Costs to Operate) until normalized
operations are achieved
➢ AN AUTOMATED SYSTEM*** TO MANAGE THESE ALL
* Proponents (Slide 9) are the first three members
** 1 General Manager, 1 Secretary and 2 Coordinators (Operations Assistants)
*** May be developed in-house or custom-built by one of our Member Startups/Advocates

9. ABOUT THE PROPONENTS
❖ Christopher Concepcion
➢ Education: MBA from an Ivy League Institution, Business Administration from a State University (Cum
Laude)
➢ FINTECH Startup (Bitcoin) Founder started in Canada expanding globally
➢ Formerly President of a local Pre-need Company
❖ Israel Brizuela
➢ Education: Computer Science, Marketing, Masters from a leading Australian University
➢ FINTECH Startup Founder that is operating in Asia Pacific and EU and a Real Estate Consultancy Startup
that is servicing the top real estate companies in PH
➢ Founded EZMed that exited in 2001 (bought by a global pharmaceutical company) and is now
successfully operating in the US
❖ Olay Rullan
➢ Education: Accountancy, Software Development, Social Enterprise & Good Governance,
Technopreneurship, Enterprise Gamification (ongoing), Cooperative Development
➢ Business Solutions Architect & Integrator (worked in Asia Pacific, Middle East, Europe and US Markets),
Gamification Startup Founder & Growth Hacker, Small Time Traditional Business Owner, Member of
several Multi-Purpose Cooperatives , Business & Leisure Traveller, Serial Volunteer

10. Thank you for taking time
to read this!
If you see that this is something that you would like to
be part of --
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