Leiden University, 3-3-2011  Olaf Janssen, National Library of the Netherlands Adding Value to Cultural Heritage
Digital services   in the National Library  of  the Netherlands  (KB)
Bit of history…
In the early days....
http://mymoviewallpapers.com/wallpapers2/toy-story-3-wallpaper-1280-11.jpg
1980   Start of  library  automation http://monoconpantalones.files.wordpress.com/2010/06/ibm_pc_5150.jpg
Some years later…..
http://thundafunda.com/393/images/wallpapers/dawn-dinosaurs-ice-age-3-pictures/ice-age-3-movie-wallpaper--dawn-of-the-dino...
1993   Gopher
And then, all of a sudden...
Koninklijke Bibliotheek KB webdienst: 1993 - 1998:  Gopher http://images1.fanpop.com/images/photos/2100000/Fred-and-Barney...
1994-98   Website
1994-98   Website New!! Hyperlinks!!
Time flew by…..
http://www.myfreewallpapers.net/movies/wallpapers/thunderbird-2.jpg
2002-2004
Nowadays…..
http://www.browse-tools.com/wp-content/uploads/2010/06/Spiderman-wallpaper-4.jpg
2009 - ?
KB has many more  web services….
Historical  newspapers
kranten.kb.nl
Illuminated  Manuscripts
kb.nl/manuscripts
KB  Online  Portfolio NL & Flemmisch  magazines Book covers Memory of  the Netherlands Book history Dutch History  Proceed...
ANP radio nieuws- berichten (full text) KB website http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet...
ANP radio nieuws- berichten (full text) KB website Very diverse but… scattered http://fotocompetitie.upc.nl/original/44946...
Meanwhile  …  outside   the KB …….. http://www.palet-papier.nl/stopwatch%20groot.jpg
http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
KB is  BIG   in  the (inter)national library scene http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and...
Yet very small  on the web http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg...
 
 
 
http://googleblog.blogspot.com/2009/10/announcing-google-maps-navigation-for.html   Cause
http:// www.fd.nl/artikel/13505501/koers-tomtom-fors-onderuit-google   Effect
Google enters new markets Google  Maps Google Search   Google  Android Google  Chrome Google  Docs Youtube Blogger Adwords...
Google  Books Google  Scholar Google  Editions Google enters new markets KB markets! …..
Time to resume….
ANP radio nieuws- berichten (full text) KB website http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet...
ANP radio nieuws- berichten (full text) KB website Services portfolio KB scattered http://fotocompetitie.upc.nl/original/4...
+
http://www.websonic.nl/googledoodles/images/doodle_sesamstraat_cookie_monster_big.jpg
=
?  ?   ?   ?   http://images.fanpop.com/images/image_uploads/Panic--at-the-Disco-panic-21-at-the-disco-65668_1024_768.jpg
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg What should  KB  do  ?
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in  easy steps 6
Do not  panic… 1 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/43.jpg
…  stay  cool … 2 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/23.jpg
Understand  your customers  & their needs  3
Find your  friends  and..   4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/ Find your  friends  and.. psst   4
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/ Find your  friends  and.. psst   4
……… . 4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
Col- laborate!! 4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/ Col- laborate!! 4
…  from  your own  strengths… 5 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15...
Offer  value-adding   services to  your customers   6 http://saidalice.com/art/audience.jpg
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in  words 3
 
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in  words 2
 
 
http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in  man 1
 
??
 
Never ever  panics! Ad 1
Always  stays  cool! Ad 2 Never ever  panics! Ad 1
Who are  the customers  of KB? Ad 3
 
Don’t make  assumptions!
Don’t make  assumptions!
User groups  of KB  identified
General audience Incidental visitor
Scientific Study & profession General audience Incidental visitor
Culturally &  scientifically interested Scientific Study & profession General audience Incidental visitor
And what do  they want??  Ad 3
General audience Incidental visitor  Scientific Study & profession Culturally &  scientifically interested <ul><li>Each gr...
So from …
ANP radio nieuws- berichten (full text) KB website http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet...
to….
http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg
http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg KB Special  libraries KB KB Univ. Libr1 Univ. Libr 2 Public  ...
KB  collaborates  with a.o.  Ad 4
 
Strengths  of KB Ad 5 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg Strengths  of KB Ad 5 <ul><...
Adding value  for customers Ad 6 http://saidalice.com/art/audience.jpg
DEN /  Kennisland /  OCW  2009 BMICE
“ Value   is added when  heritage institutions move increasingly  outside   their trusted domains” BMICE 2009
On   value (1)
Value 1 http://blogs.euobserver.com/mujagic/files/2010/02/euro-coins-and-banknotes.jpg € € € € €
Value 2 http://img461.imageshack.us/img461/9278/masks1os0.jpg Emotions  Joy  Sadness
http://farm4.static.flickr.com/3185/2835805448_531436320f_o.jpg Value 3 Passion
http://cdn.buzznet.com/media/jj1/2010/07/sidibe-surprise/gabby-sidibe-laura-linney-big-c-surprise-01.jpg Value 4 Amazement
Value 5 https://blog.so-net.ne.jp/_images/blog/_602/occultamerica/phrenologicalchart-7cfd6.jpg Attention
Value 6 Serendipity
Serendipity 1
Serendipity 1
Serendipity 1
Serendipity 2
Serendipity 2
Inspired
The BMICE model
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 4 rings  for  content  distribution
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Analog in house  Exhibition, archive or de...
http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg Ring 1 Analog  in house
“ Value   is added when  heritage institutions move increasingly  outside   their trusted domains” BMICE 2009
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Adding  value +
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Ring 2 Digital in house  PC or terminal in...
http://http://www.bentonvillear.com/images/Library/computer_access.jpg Ring 2 Digital in house
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 + Adding  value
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Ring 3 Online -  Web 1.0  - on website of ...
NL & Vlaamse  tijdschriften Ring 3 Online
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 + Adding  value
On   value ( 2)
Value 7 Beloning to a group  Being part of a  (social) network  Metcalfe’s law  :  V~  n 2
Association with a brand  belonging to  a group/network Value 8 http://edwinfotografeert.files.wordpress.com/2010/01/apple...
Value 9 Delivering content  via  established networks  incl. brand-association
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Value 9
Nationaal Archief  channel  on Flickr
Koninklijke Bibliotheek channel on Twitter
Beeld & Geluid  on Youtube
Rijksmuseum  on Facebook
Van Gogh Museum on Wikipedia
Value 10 <ul><li>Enabling others to  </li></ul><ul><li>use & reuse  (bv. Flickr) </li></ul><ul><li>give context to  (bv. W...
Value 11 descreasing  copyright limitations  on content   http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCo...
Value 12 Delivering content via mobile platforms
Value 13 Delivering content via “ all screens strategy”
“ Value   is added when  heritage institutions move increasingly  outside   their trusted domains” BMICE 2009
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 + Adding  value
Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 <ul><li>Online in network </li></ul><ul><l...
“ Make yourself a natural , seamless part of  the information world of your clients” http://cafe-the-flow.webs.com/flow%20...
Questions ? http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/36.jpg [email_address]...
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Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011

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Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, the Netherlands, 3-3-2011

In this humurous presentation I give an overview of the history of digital services in the National Library of the Netherlands (KB), and the internal & external problems the current KB services infrastructure is faced with. I present 4 different solutions to these problems. Using the BMICE-model (www.bmice.nl), I how heritage institutions can add value to their services.

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Adding Value to Cultural Heritage - Olaf Janssen lecturing for the course "Digital Access to Cultural Heritage" at Leiden University, , 3-3-2011

  1. 1. Leiden University, 3-3-2011 Olaf Janssen, National Library of the Netherlands Adding Value to Cultural Heritage
  2. 2. Digital services in the National Library of the Netherlands (KB)
  3. 3. Bit of history…
  4. 4. In the early days....
  5. 5. http://mymoviewallpapers.com/wallpapers2/toy-story-3-wallpaper-1280-11.jpg
  6. 6. 1980 Start of library automation http://monoconpantalones.files.wordpress.com/2010/06/ibm_pc_5150.jpg
  7. 7. Some years later…..
  8. 8. http://thundafunda.com/393/images/wallpapers/dawn-dinosaurs-ice-age-3-pictures/ice-age-3-movie-wallpaper--dawn-of-the-dinosaurs-pictures-__6_.jpg
  9. 9. 1993 Gopher
  10. 10. And then, all of a sudden...
  11. 11. Koninklijke Bibliotheek KB webdienst: 1993 - 1998: Gopher http://images1.fanpop.com/images/photos/2100000/Fred-and-Barney-the-flintstones-2184857-1024-768.jpg
  12. 12. 1994-98 Website
  13. 13. 1994-98 Website New!! Hyperlinks!!
  14. 14. Time flew by…..
  15. 15. http://www.myfreewallpapers.net/movies/wallpapers/thunderbird-2.jpg
  16. 16. 2002-2004
  17. 17. Nowadays…..
  18. 18. http://www.browse-tools.com/wp-content/uploads/2010/06/Spiderman-wallpaper-4.jpg
  19. 19. 2009 - ?
  20. 20. KB has many more web services….
  21. 21. Historical newspapers
  22. 22. kranten.kb.nl
  23. 23. Illuminated Manuscripts
  24. 24. kb.nl/manuscripts
  25. 25. KB Online Portfolio NL & Flemmisch magazines Book covers Memory of the Netherlands Book history Dutch History Proceedings Parliament (full text) Newspapers (full text) ANP radio news- Bulletins (full text) KB website Illuminated manuscripts Recent publications
  26. 26. ANP radio nieuws- berichten (full text) KB website http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
  27. 27. ANP radio nieuws- berichten (full text) KB website Very diverse but… scattered http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
  28. 28. Meanwhile … outside the KB …….. http://www.palet-papier.nl/stopwatch%20groot.jpg
  29. 29. http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
  30. 30. KB is BIG in the (inter)national library scene http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg
  31. 31. Yet very small on the web http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg KB is BIG in the (inter)national library scene
  32. 35. http://googleblog.blogspot.com/2009/10/announcing-google-maps-navigation-for.html Cause
  33. 36. http:// www.fd.nl/artikel/13505501/koers-tomtom-fors-onderuit-google Effect
  34. 37. Google enters new markets Google Maps Google Search Google Android Google Chrome Google Docs Youtube Blogger Adwords/ Adsense Google Analytics
  35. 38. Google Books Google Scholar Google Editions Google enters new markets KB markets! …..
  36. 39. Time to resume….
  37. 40. ANP radio nieuws- berichten (full text) KB website http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
  38. 41. ANP radio nieuws- berichten (full text) KB website Services portfolio KB scattered http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
  39. 42. +
  40. 43. http://www.websonic.nl/googledoodles/images/doodle_sesamstraat_cookie_monster_big.jpg
  41. 44. =
  42. 45. ? ? ? ? http://images.fanpop.com/images/image_uploads/Panic--at-the-Disco-panic-21-at-the-disco-65668_1024_768.jpg
  43. 46. http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg What should KB do ?
  44. 47. http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in easy steps 6
  45. 48. Do not panic… 1 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/43.jpg
  46. 49. … stay cool … 2 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/23.jpg
  47. 50. Understand your customers & their needs 3
  48. 51. Find your friends and.. 4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
  49. 52. http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/ Find your friends and.. psst 4
  50. 53. http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/ Find your friends and.. psst 4
  51. 54. ……… . 4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
  52. 55. Col- laborate!! 4 http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/
  53. 56. http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/ Col- laborate!! 4
  54. 57. … from your own strengths… 5 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
  55. 58. Offer value-adding services to your customers 6 http://saidalice.com/art/audience.jpg
  56. 59. http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in words 3
  57. 61. http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in words 2
  58. 64. http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg Answer in man 1
  59. 66. ??
  60. 68. Never ever panics! Ad 1
  61. 69. Always stays cool! Ad 2 Never ever panics! Ad 1
  62. 70. Who are the customers of KB? Ad 3
  63. 72. Don’t make assumptions!
  64. 73. Don’t make assumptions!
  65. 74. User groups of KB identified
  66. 75. General audience Incidental visitor
  67. 76. Scientific Study & profession General audience Incidental visitor
  68. 77. Culturally & scientifically interested Scientific Study & profession General audience Incidental visitor
  69. 78. And what do they want?? Ad 3
  70. 79. General audience Incidental visitor Scientific Study & profession Culturally & scientifically interested <ul><li>Each group has its specific needs, </li></ul><ul><li>but… </li></ul><ul><li>What do they all want? </li></ul><ul><li>Fewer seperate (KB) sites </li></ul><ul><li>Connections to content in other libraries </li></ul><ul><li>Use content in personal & established workflows & environments </li></ul>
  71. 80. So from …
  72. 81. ANP radio nieuws- berichten (full text) KB website http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg
  73. 82. to….
  74. 83. http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg
  75. 84. http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg KB Special libraries KB KB Univ. Libr1 Univ. Libr 2 Public libraries
  76. 85. KB collaborates with a.o. Ad 4
  77. 87. Strengths of KB Ad 5 http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg
  78. 88. http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg Strengths of KB Ad 5 <ul><li>Expertise in digitisation </li></ul><ul><li>Producer of content (full-texts) - Digit. of books, newspapers, magazines - Completeness & quality </li></ul><ul><li>Open data–infrastructure - S tandardised content - Open protocols (OAI, SRU, MPEG21, ALTO..) </li></ul><ul><li>Collaboration & networking - With other libraries - With other heritage institutions (museums, archives, AV-institutions) </li></ul>
  79. 89. Adding value for customers Ad 6 http://saidalice.com/art/audience.jpg
  80. 90. DEN / Kennisland / OCW 2009 BMICE
  81. 91. “ Value is added when heritage institutions move increasingly outside their trusted domains” BMICE 2009
  82. 92. On value (1)
  83. 93. Value 1 http://blogs.euobserver.com/mujagic/files/2010/02/euro-coins-and-banknotes.jpg € € € € €
  84. 94. Value 2 http://img461.imageshack.us/img461/9278/masks1os0.jpg Emotions Joy Sadness
  85. 95. http://farm4.static.flickr.com/3185/2835805448_531436320f_o.jpg Value 3 Passion
  86. 96. http://cdn.buzznet.com/media/jj1/2010/07/sidibe-surprise/gabby-sidibe-laura-linney-big-c-surprise-01.jpg Value 4 Amazement
  87. 97. Value 5 https://blog.so-net.ne.jp/_images/blog/_602/occultamerica/phrenologicalchart-7cfd6.jpg Attention
  88. 98. Value 6 Serendipity
  89. 99. Serendipity 1
  90. 100. Serendipity 1
  91. 101. Serendipity 1
  92. 102. Serendipity 2
  93. 103. Serendipity 2
  94. 104. Inspired
  95. 105. The BMICE model
  96. 106. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 4 rings for content distribution
  97. 107. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Analog in house Exhibition, archive or deposit Ring 1
  98. 108. http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg Ring 1 Analog in house
  99. 109. “ Value is added when heritage institutions move increasingly outside their trusted domains” BMICE 2009
  100. 110. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Adding value +
  101. 111. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Ring 2 Digital in house PC or terminal in the institution
  102. 112. http://http://www.bentonvillear.com/images/Library/computer_access.jpg Ring 2 Digital in house
  103. 113. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 + Adding value
  104. 114. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Ring 3 Online - Web 1.0 - on website of institution - without explicit rights for (re)use
  105. 115. NL & Vlaamse tijdschriften Ring 3 Online
  106. 116. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 + Adding value
  107. 117. On value ( 2)
  108. 118. Value 7 Beloning to a group Being part of a (social) network Metcalfe’s law : V~ n 2
  109. 119. Association with a brand belonging to a group/network Value 8 http://edwinfotografeert.files.wordpress.com/2010/01/apple-2007x.jpg
  110. 120. Value 9 Delivering content via established networks incl. brand-association
  111. 121. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 Value 9
  112. 122. Nationaal Archief channel on Flickr
  113. 123. Koninklijke Bibliotheek channel on Twitter
  114. 124. Beeld & Geluid on Youtube
  115. 125. Rijksmuseum on Facebook
  116. 126. Van Gogh Museum on Wikipedia
  117. 127. Value 10 <ul><li>Enabling others to </li></ul><ul><li>use & reuse (bv. Flickr) </li></ul><ul><li>give context to (bv. Wikipedia) </li></ul><ul><li>annotate & tag (bv. Facebook) </li></ul><ul><li>content </li></ul>http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg
  118. 128. Value 11 descreasing copyright limitations on content http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg
  119. 129. Value 12 Delivering content via mobile platforms
  120. 130. Value 13 Delivering content via “ all screens strategy”
  121. 131. “ Value is added when heritage institutions move increasingly outside their trusted domains” BMICE 2009
  122. 132. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 + Adding value
  123. 133. Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009 <ul><li>Online in network </li></ul><ul><li>Web 2.0+3.0 </li></ul><ul><li>distribution via range of platforms, networks, groups & brands (“channels”) </li></ul><ul><li>- Granting right for (re)use to others (the public & other CH-institutions) </li></ul>Ring 4
  124. 134. “ Make yourself a natural , seamless part of the information world of your clients” http://cafe-the-flow.webs.com/flow%20elegant.jpg
  125. 135. Questions ? http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/36.jpg [email_address] @ookgezellig

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