Main trends at SXSW Interactive 2014


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SXSW Interactive 2014 overview, digital trends and tech innovations.

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Main trends at SXSW Interactive 2014

  1. 1. SXSW Interactive 2014 overview, digital trends and tech innovations.
  2. 2. About SXSW The world's leading music industry event Started in 1987 700 -> 2000 registrants New directing talents, ideas, filmmakers Started in 1994 Breeding ground for new ideas and creative technologies Started in 1999 74 countries in 2014 ~30 000 attendees
  3. 3. About SXSW
  4. 4. Key takeaways from SXSW film and music in 2014 Top premiers at SXSW Film Headline act by Lady Gaga at SXSW Music
  5. 5. SXSW Interactive: what’s happening Sessions Networking events Evening events SXSW Accelerator SXSW Gaming Expo SXSW Trade Show Digital creative job market
  6. 6. this is where the story begins SXSW top learnings, trends, innovations
  7. 7. No new twitter
  8. 8. A crossroads for privacy Julian Assange, WikiLeaks Edward Snowden, NSA leakerGlenn Greenwald, journalist Entrepreneurs and marketers at SXSW were discussing the best ways to make money off their users' data. Meanwhile,Online talks from top online privacy ambassadors with request to create products that help web users hide their activity from prying eye
  9. 9. Companies are learning how to apply big data Data is not enough -> large companies require actionable insights, individualized data, decision making driving data. Future of big data is ‘big data’ and ‘clean data’ Enhanced analytics, hyper personalized customer service (Kindle's SOS Mayday button), notification strategy (ESPN's app), quick-glance status (Fuelband, FitBit) and precise geo-location.
  10. 10. Startups remain red-hot — and they’re not something people will lose interest in anytime soon Wearable tech is Hot categories: - Sport - Health - Fashion Forget Google Glass, it’s just a player in the game
  11. 11. Startup of SXSW 2014: Skully helmet
  12. 12. Top startup in health category: ThriveOn Personalized online programs coached by experienced professionals to strengthen your mental health.
  13. 13. The winner of the one minute pitch: Glyph by Avegant
  14. 14. People also talked about: Nymi by Bionym Wearable solar by Poline van Dongen
  15. 15. Top startup in entertainment and content: Waygo Waygo is a service that enhances travel experience by easily translating printed languages. With Waygo, you need to simply point your smart-phone camera and translate images instantly without a data connection.
  16. 16. Top startup in enterprise and big data category Trustev’s platform fights fraud on three fronts: social, behavioral and transactional.
  17. 17. Top social app:
  18. 18. Best Bootstraped Company: My Sensible Baby Revolutionizing Infant Wearable Technology: monitor child’s position, temperature, movement on smartphone or tablet
  19. 19. The most innovative company: The Eye Tribe
  20. 20. The acquisition spree to be continued Top companies lookout for startupts who can be addictive to their core business Non-tech companies snapping up tech companies: Stappe’s acquisition of Runa Business intelligence: top brands at startup village to learn about new technologies to present back to the C-suite
  21. 21. Trade show stars: 3D printers Digital vapor cigarettes* 3D printed chocolate candies * Never say e-cigarette, it’s so 2013 Drones
  22. 22. Gaming comes of age Microsoft: Xbox platform to own the living room South Park will launch a game that's been three years in the making. Assassin's Creed will soon be brought to the big screen, starring Michael Fassbender.Oculus Rift
  23. 23. Robots and the singularity once again Artificial Intelligence (AI) will soon overtake human intelligence Early birds: Google's autonomous vehicles to Amazon's commercial use of drone technology for distribution.
  24. 24. They do vs. we do Comparison to Ukrainian digital processes
  25. 25. Digital marketing strategy is done just the same Set business objectives Create program or campaign Deploy to channels, including social Measure and analyze Optimize and improve 1 2 3 4
  26. 26. Digital marketing trend: personalized experience DMP (data mgmt platforms) RTB (real time bidding Audience buying Marketing Automation Social Real Time Marketing Omnichannel Rise of mobile Content Marketing
  27. 27. Content marketing turns to content experience story Experience eco system -> Consumer experience story -> 360-day a year
  28. 28. Mobile is 00’s web-site Mobile is not a new thing anymore. Mashable claimed that no self- respecting ad exec would be thinking about Mobile at SXSW this year. Who's interested in hearing about more iPhone apps? Mobile is the dominant screen now, and so the assumption is that everyone will be designing for Mobile first.
  29. 29. SMM seems to be hot only in Twitter Hashtags. Use them creatively. That’s all.
  30. 30. Short re-cap to remember • Startups are hot Everyone wants to make millions with another breakthrough technology. This industry really needs Steve Jobs • Wearables drive the market • Privacy is new problem to think about Not everyone is sure there is a problem • Analytics – big data -- is hot too • Nobody talks of social media and mobile • Nobody is interested in another mobile app. Everybody is interested in consumer experience story where SMM and mobile is part of story • But content marketing, consumer experience story is really top interest
  31. 31. What else
  32. 32. Selfies IS a trend
  33. 33. People love to take photos Photo can be sent to Fb, Twitter, or email Most of times printed photo is given out as well
  34. 34. Gif photos are popular as hell
  35. 35. If you want to gather a crowd– use memes
  36. 36. Seriously. Memes in any implementation work 100% As interactive installation or as banner
  37. 37. SXSW learnings 1. Ukraine is not so far behind global marketing trends, really. In terms of crisis management in SMM we are even better  Probably the only exceptions are mobile and wearables – here the gap is the biggest. 2. As for SXSW: • Don’t go alone • Plan schedule: • Either choose speakers • Or sessions with one speaker. Dual/trio conversations are mostly loss of times • Meet people at networking events. It’s ok to be awkward • Startupers most of times are ready to talk business. But be ready to stand in line. • Free meals  A lot. Wow.
  38. 38. * To increase chances it is specifically recommended to attend SXSW Interactive *
  39. 39. Thank you!