In this presentation, we will report on our experience with new ways of teaching and coaching agility that explicitly aim to create viral change by instilling new ways of thinking not just changing practice. We will analyse the self-sealing logic of implementing agile methods to show 1) why change should be viral and how this differs from traditional or even evolutionary change, 2) why viral change needs new ways of teaching and coaching that go beyond the rational explanation of practices, and 3) why this new way of teaching and coaching is important to engage the entire organization. Consequently, we will discuss the importance of simulation as a way to address the intuitive as well as the rational brain. We will introduce integrative thinking as a way to overcome the differences between agile methods and to bridge the gap between organizational silos. We examine the role of networks, rather than hierarchies, as a way of organizing change that is congruent with 21st century business agility.