Campus navigator

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Campus navigator

  1. 1. Hello!Let’s tell you about an ideathat’s helping our clientscommunicate with the youthmarket in unique ways... strategic design + branding 27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. info@urbanbaze.com, www.urbanbaze.com
  2. 2. First...Where do get ideas comes from? The Toilet Seat Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt of lightning to strike you in the brain, you are not going to make an Working awful lot of work. All the best ideas come out of the process; they come out of the work itself. Making Mistakes ― Chuck Close Having Fun Waiting For Inspiration Problemsstrategic design + branding 27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. info@urbanbaze.com, www.urbanbaze.com
  3. 3. We discovered a problemNo Nigerian campus can provide their students with school maps, let alonevisitors and new intakes. In fact most of the schools dont event havedetailed map in existence and Google map does not have detailed maps ofNigerian campus. So students and visitors tend to encounter difficultiesnavigating Nigeria campuses.The students don’t even see the need for maps so, no one is ready to payfor maps of their various campuses.We were sure of two things, if we can give them detailed maps of theirschools, they will see the need for it, navigate easily and this will graduallyinstill a map reading culture. “A lot of times, people dont know what they want until you show it to them” ― Steve Jobsstrategic design + branding 27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. info@urbanbaze.com, www.urbanbaze.com
  4. 4. The challegesTo create printed maps for the universities, we have to map all campuses onsite with GIS (Geographic Information Systems) technology, Since Googlemaps could not help with the details.We approached a couple of organisations to help sponsor the project i.ecreate, design and distribute the maps to students in various Nigerianuniversities... They all turned us down. NO ONE WAS READY TO INVESTIN AN IDEA THAT WAS YET TO BE TESTED.
  5. 5. The breakthroughSo we decided to merge two needs to create a product:Ÿ Student’s need to navigate and fine new places onŸ Brands’ need to engage and communicate to the youth marketstrategic design + branding 27, Ladipo Kuku Str, Off Allen Avenue, Ikeja, Lagos, Nigeria. 01-7358275, 08034488684. info@urbanbaze.com, www.urbanbaze.com
  6. 6. Today, we have successfully deployedCampus Navigator maps on 9 Nigerianuniversities and about to deploy 18 morecampuses within the next six months.
  7. 7. be seen . be heard . be identified strategic design + branding 27, Ladipo Kuku Street, Off Allen Avenue, Ikeja, Lagos,Nigeria. 01-7358275, 08034488684 info@urbanbaze.com www.urbanbaze.com

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