Social Media for NonProfits: Best Practices & Analysis

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Originally Aired: 5/10/13

Learn basic skills and techniques to make social media a valuable part of your organization's outreach plan, and how to best measure your digital impact. There will be a Q&A session at the end.

Presenter: Kristen Grace, Marketing & Communications Associate

Published in: Education, Technology, Business
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Social Media for NonProfits: Best Practices & Analysis

  1. 1. Social Media: Facebook & TwitterBest Practices & AnalysisMay 10, 2013Thank you for joining us. We will begin in a moment.Please check your speakers/phone connection.If you experience any problems, please let us knowby typing in the chat box.Follow the OEC on Twitter: @OhioEnviro.The hashtag for this webinar is #OECwebinar
  2. 2. Kristen GraceMarketing & CommunicationsAssociateSocial Media: Facebook & TwitterBest Practices & Analysis
  3. 3. Ohio Environmental CouncilThe OEC is the Ohio’s most comprehensive, effective andrespected environmental advocate for a healthier, moresustainable Ohio.Our experts work daily to restore, protect, and strengthen thequality of life for families and communities—from the air webreathe and the water we drink to the food we eat and naturalresources we enjoy.Please join us! OEC members: Receive great benefits Become part of the community working to restore, protect, andstrengthen the quality of life for families and communities inOhio.Become a member today at www.theOEC.org.
  4. 4. Ohio Environmental CouncilFACEBOOK - Facebook.com/OhioEnvironmentalCouncilTWITTER @OhioEnviro - OECs main twitter account @StatehouseJack - Jack Shaner, OECs Director of LegislativeAffairs @OECAgWater - tweets from our Agriculture and Clean WaterTeam @OHEnvLawCenter - follow our Ohio Environmental Law Center @VernalPoolGuy - David Celebrezze, OECs Director of Air &Water Special ProjectsYOUTUBE - YouTube.com/OECohioLINKEDIN - LinkedIn.com/company/ohio-environmental-councilPINTEREST - Pinterest/OhioEnviroFLICKR - Flickr.com/photos/ohioenviroSLIDESHARE - SlideShare.net/OhioEnviroCouncilYou can also find us on Google+
  5. 5. Social Media & YouPoll time!
  6. 6. What Can Social Media Do For You?Community EngagementInform your audienceGrow other areas of your organization
  7. 7. Community EngagementBuild InfluenceImprove ReputationEarn Trust
  8. 8. Inform Your AudienceEventsNews UpdatesWays to Get Involved
  9. 9. Grow Your OrganizationIncrease Emails ListsIncrease Members/DonorsIncrease Legislative Awareness
  10. 10. Things to RememberExpectation of TimelinessShort Attention SpansMobile Audience
  11. 11. How Much Time Should You Spend?Designate ―Social Media‖ TimeLog On Every DayWrite & Schedule Posts Ahead of Time
  12. 12. Facebook
  13. 13. Facebook
  14. 14. Facebook
  15. 15. Facebook
  16. 16. Posting to FacebookUse 1st & 2nd PersonEncourage ParticipationMix of Updates
  17. 17. Posting to Facebook
  18. 18. Posting to Facebook
  19. 19. Posting to Facebook
  20. 20. Responding on FacebookTalk to people&Avoid arguments
  21. 21. Facebook Analytics
  22. 22. Facebook Analytics
  23. 23. Facebook Analytics
  24. 24. Facebook Analytics
  25. 25. Twitter
  26. 26. Getting StartedQuick InformationCultivating Personalities
  27. 27. Twitter Personalities@OhioEnviroOECs main twitter account@StatehouseJackJack Shaner, OECs Director of Legislative Affairs@OECAgWaterAgriculture and Clean Water Team@OHEnvLawCenterOhio Environmental Law Center@VernalPoolGuyDavid Celebrezze, OECs Director of Air & Water Special Projects
  28. 28. Overview
  29. 29. Overview
  30. 30. Best Practices140 CharactersBit.ly LinksVarietyHashtags
  31. 31. What to TweetNewsOrganization UpdatesEventsInstructional (How To)Call to Action
  32. 32. Calls to Action
  33. 33. #HashtagsDiscovery&Community Discussion
  34. 34. #Hashtags#CleanAiris better than:#CleanAir #Air #Clean #Health#Breathing #Breath #Environment1. Be Specific2. Less is More
  35. 35. A ―Tweet‖
  36. 36. When to Tweet2 – 3 times per dayMid-morningLunchtimeEarly evening
  37. 37. Lists
  38. 38. ListsOrganize Who You FollowPress/MediaGeographic AreaOther Non-profitsStaff/Board MembersDonors
  39. 39. Twitter AnalysisCrowdbooster
  40. 40. Twitter AnalysisFree Alternativeshttp://tweetdeck.com/http://hootsuite.com/When in doubt, Google!
  41. 41. Twitter Analysis
  42. 42. Twitter Analysis
  43. 43. Social Media is a Vast LandscapeEffective strategyrequires planning!
  44. 44. Questions?

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