Strategic Communications Planning

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RE-AMP's presentation at the OEC's 2013 Legislative Summit.

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Strategic Communications Planning

  1. 1. Strategic Communications Planning RE-AMP Media Center Tom Elko Art Allen
  2. 2. Goals and Objectives
  3. 3. Goals and ObjectivesInternal and External Context
  4. 4. Goals and ObjectivesInternal and External ContextAudience
  5. 5. Goals and ObjectivesInternal and External ContextAudienceMessenger
  6. 6. Goals and ObjectivesInternal and External ContextAudienceMessengerMessage
  7. 7. Do I need the news media?
  8. 8. Do I need the news media?Building relationships with reporters
  9. 9. Do I need the news media?Building relationships with reportersPress releases, and other actions of last resort
  10. 10. Do I need the news media?Building relationships with reportersPress releases, and other actions of last resortTelling the story yourself
  11. 11. Do I need the news media?Building relationships with reportersPress releases, and other actions of last resortTelling the story yourselfSocial Media

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