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$$$$$  You                    Profits          Social MediaCan I Profit And Grow My Net Worth?
When You Think of    Coffee              Image: http://www.mikepauljr.com
You Think of …
PhaseOne Research
PhaseOne Research
PhaseOne Research
Image: FamilyCar.com
Starbucks on YouTube250+videos8.6+millionviews
Dan’s EveryLove Story
Starbucks on Facebook
Starbucks on Facebook
Starbucks on Twitter
PROMOTION   YOUR CUSTOMERS
CONVERSATIONS
CONVERSATIONS
Individual
CUSTOMER SERVICENEGATIVE to SOLUTION
CUSTOMER SERVICENEGATIVE to “SORRY”
CUSTOMER SERVICEPOSITIVE - THANK YOU!
RESOLVING RUMORS
RESOLVING RUMORS
GETTING IDEAS
SHARE NEWS   &EVENTS
SHARECAUSE
FOR A GREAT CAUSE
BUILD GOODWILL
Subliminal
Starbucks Social Media Total Reach:Anyone?
Starbucks Social MediaTotal Reach:30 million + Facebook2.6 million + Twitter8.5 million + views YouTube2 million + Website...
Starbucks SummaryIntegrated:Facebook, Twitter, YouTube, Blogs, Pinterest, WebsitePromotion – Customers : Individual FocusC...
oGoingWhat’s going on?
What is oGoingSocial Network for Small BusinessBusiness to BusinessPromote Products and ServicesShare Deals, News and Even...
Why Join oGoing?Get Real LeadsPromote and ShareBusiness MatchmakerGrow Your Business
SOCIAL MEDIAWHAT’S IN IT FOR ME?
Social Media ExplosionOver One Billion Users WorldwideFacebook – 900 millionTwitter – 250 millionLinkedIn – 170 million
Social Media ExplosionOver One Billion Users WorldwideFacebook – 900 millionTwitter – 250 millionLinkedIn – 170 millionGoo...
Social Media is HOT Social Networking EXPLODES:         22% of all time spent online in        the USOgoing Inc. 949-288-6...
Number of Minutes SpentOgoing Inc. 949-288-6880 www.ogoing.com
Twitter is Killing it! Number of Tweets        Took over 3 years to send        the one billionth Tweet        Takes less ...
Facebook Explodes         People on Facebook           More than 900 million active users           More than 50% of our a...
Facebook on FIRE 900M     If Facebook were a country: Third Largest in the worldOgoing Inc. 949-288-6880 www.ogoing.com
LinkedIn is STRONG     Over 170 Million Professionals and Counting…Ogoing Inc. 949-288-6880 www.ogoing.com
Social Networking: AdultsOgoing Inc. 949-288-6880 www.ogoing.com
Who uses                                             Social                                          Networking?          ...
One Message BEFOREOgoing Inc. 949-288-6880 www.ogoing.com                                          Source: Presentation Ad...
Message Travels SlowlyOgoing Inc. 949-288-6880 www.ogoing.com                                          Source: Presentatio...
ONE MESSAGE AFTEROgoing Inc. 949-288-6880 www.ogoing.com                                          Source: Presentation Adv...
MESSAGE DISTRIBUTES FAST! Ogoing Inc. 949-288-6880 www.ogoing.com                                           Source: Presen...
How to Get Started SOCIAL MEDIA STRATEGY
GOALS + EXECUTION         MORE Prospects & Customers. But HOW?                                     First Step: New        ...
GOALS + EXECUTION         MORE Prospects & Customers. But HOW?                                     First Step: New        ...
GOALS + EXECUTION         MORE Prospects & Customers. But HOW?                                     First Step: New Fans, F...
GOALS + EXECUTION         MORE Prospects & Customers. But HOW?                                     First Step: New        ...
GOALS + EXECUTION         INCREASE Customer Loyalty. But HOW?                                     Provide Customer Service...
GOALS + EXECUTION         INCREASE Customer Loyalty. But HOW?                                     Provide Customer Service...
GOALS + EXECUTION         INCREASE Customer Loyalty. But HOW?              Provide Customer Service                       ...
GOALS + EXECUTION         INCREASE Customer Loyalty. But HOW?              Provide Customer Service                       ...
GOALS + EXECUTION         INCREASE Customer Loyalty. But HOW?              Provide Customer Service                       ...
GOALS + EXECUTION               BEST Brand! But HOW?               Most Recognized, Trusted Brand               When Custo...
GOALS + EXECUTION            BEST Brand! But HOW?                  Do Good Business                  Provide Great Product...
GROW YOUR PROFITS              Set Your Goals              Listen and Learn              Build Your Channels              ...
HERE ARE SEVEN DO’S        Conversational            Informative              Engaging                Rewarding           ...
HERE ARE FIVE DON’TS                 No Hard Sell                  No Self Promotion                    No Everywhere     ...
GROW YOUR NET WORTH                     “A journey of a thousand miles begins with a                     single step” - La...
KISS: Keep It Simple Stupid!
Contact MeCEO@OGOING.BIZOGOING.COM/SANJAYDALALTWITTER, LINKEDIN, FACEBOOK949-288-6880 (weekdays)
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
Use Social Media To Grow Your Business and Net Worth
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Use Social Media To Grow Your Business and Net Worth

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Feeling like a small fish in a big social media pond?

Learn how your business, small or large, can use social media to thrive and become more profitable.

How do you find time to keep up with all the new social media and still manage your business? Can you afford the time to promote your business? Can you afford not to promote your business competitively?

Can social media grow my business and my net worth?

Sanjay Dalal, our speaker, is CEO & Founder of Irvine-based Ogoing (www.ogoing.com), a social network company designed exclusively for the small business community. Established in 2009, Ogoing is all about helping small businesses promote their products, find customers and boost business.

Thousands of entrepreneurs and small businesses have signed-on and taken advantage of the rapidly growing Ogoing network.

Dalal uses Starbucks case study in his presentation.

Dalal made this presentation on June 27 2012 at Nikken HQ in Irvine.

Dalal was invited to speak by the Media Alliance of Orange County.

Published in: Business, Technology
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Use Social Media To Grow Your Business and Net Worth

  1. 1. $$$$$ You Profits Social MediaCan I Profit And Grow My Net Worth?
  2. 2. When You Think of Coffee Image: http://www.mikepauljr.com
  3. 3. You Think of …
  4. 4. PhaseOne Research
  5. 5. PhaseOne Research
  6. 6. PhaseOne Research
  7. 7. Image: FamilyCar.com
  8. 8. Starbucks on YouTube250+videos8.6+millionviews
  9. 9. Dan’s EveryLove Story
  10. 10. Starbucks on Facebook
  11. 11. Starbucks on Facebook
  12. 12. Starbucks on Twitter
  13. 13. PROMOTION YOUR CUSTOMERS
  14. 14. CONVERSATIONS
  15. 15. CONVERSATIONS
  16. 16. Individual
  17. 17. CUSTOMER SERVICENEGATIVE to SOLUTION
  18. 18. CUSTOMER SERVICENEGATIVE to “SORRY”
  19. 19. CUSTOMER SERVICEPOSITIVE - THANK YOU!
  20. 20. RESOLVING RUMORS
  21. 21. RESOLVING RUMORS
  22. 22. GETTING IDEAS
  23. 23. SHARE NEWS &EVENTS
  24. 24. SHARECAUSE
  25. 25. FOR A GREAT CAUSE
  26. 26. BUILD GOODWILL
  27. 27. Subliminal
  28. 28. Starbucks Social Media Total Reach:Anyone?
  29. 29. Starbucks Social MediaTotal Reach:30 million + Facebook2.6 million + Twitter8.5 million + views YouTube2 million + WebsiteOver 40 million!!
  30. 30. Starbucks SummaryIntegrated:Facebook, Twitter, YouTube, Blogs, Pinterest, WebsitePromotion – Customers : Individual FocusConversations – All the Time!Customer Service – 24/7/365Resolving Rumors - ImmediatelyGetting Ideas - Always
  31. 31. oGoingWhat’s going on?
  32. 32. What is oGoingSocial Network for Small BusinessBusiness to BusinessPromote Products and ServicesShare Deals, News and EventsPost and Get RecommendationsMake New ConnectionsSEO + Social Media BoostGrow Website Traffic and Ranking
  33. 33. Why Join oGoing?Get Real LeadsPromote and ShareBusiness MatchmakerGrow Your Business
  34. 34. SOCIAL MEDIAWHAT’S IN IT FOR ME?
  35. 35. Social Media ExplosionOver One Billion Users WorldwideFacebook – 900 millionTwitter – 250 millionLinkedIn – 170 million
  36. 36. Social Media ExplosionOver One Billion Users WorldwideFacebook – 900 millionTwitter – 250 millionLinkedIn – 170 millionGoogle Plus – 150 millionMySpace – 80 millionYelp – 60 millionYouTube - 450 millionWikipedia (300M+), Craigslist(150M+), WordPress, Flickr, IMDB, Photobucket, Blogger, Tumblr, eHow, TypePad, HubPages, Instagram, Pinterest, Banjo
  37. 37. Social Media is HOT Social Networking EXPLODES: 22% of all time spent online in the USOgoing Inc. 949-288-6880 www.ogoing.com
  38. 38. Number of Minutes SpentOgoing Inc. 949-288-6880 www.ogoing.com
  39. 39. Twitter is Killing it! Number of Tweets Took over 3 years to send the one billionth Tweet Takes less than one week to send over one billion TweetsOgoing Inc. 949-288-6880 www.ogoing.com
  40. 40. Facebook Explodes People on Facebook More than 900 million active users More than 50% of our active users Average user has 130 friends More than 2 billion posts are liked and commented on per dayOgoing Inc. 949-288-6880 www.ogoing.com
  41. 41. Facebook on FIRE 900M If Facebook were a country: Third Largest in the worldOgoing Inc. 949-288-6880 www.ogoing.com
  42. 42. LinkedIn is STRONG Over 170 Million Professionals and Counting…Ogoing Inc. 949-288-6880 www.ogoing.com
  43. 43. Social Networking: AdultsOgoing Inc. 949-288-6880 www.ogoing.com
  44. 44. Who uses Social Networking? Everyone!!Ogoing Inc. 949-288-6880 www.ogoing.com
  45. 45. One Message BEFOREOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  46. 46. Message Travels SlowlyOgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  47. 47. ONE MESSAGE AFTEROgoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  48. 48. MESSAGE DISTRIBUTES FAST! Ogoing Inc. 949-288-6880 www.ogoing.com Source: Presentation Advisors, in conjunction with M80
  49. 49. How to Get Started SOCIAL MEDIA STRATEGY
  50. 50. GOALS + EXECUTION MORE Prospects & Customers. But HOW? First Step: New Fans, Followers, Connections and ContactsOgoing Inc. 949-288-6880 www.ogoing.com
  51. 51. GOALS + EXECUTION MORE Prospects & Customers. But HOW? First Step: New Fans, Followers, Connections and Contacts Second Step: Engage with themOgoing Inc. 949-288-6880 www.ogoing.com
  52. 52. GOALS + EXECUTION MORE Prospects & Customers. But HOW? First Step: New Fans, Followers, Connections and Contacts Second Step: Engage with them Third Step: Qualified LeadsOgoing Inc. 949-288-6880 www.ogoing.com
  53. 53. GOALS + EXECUTION MORE Prospects & Customers. But HOW? First Step: New Fans, Followers, Connections and Contacts Second Step: Engage with them Third Step: Qualified Leads Fourth Step: New Clients Crawl before you Walk.Ogoing Inc. 949-288-6880 www.ogoing.com
  54. 54. GOALS + EXECUTION INCREASE Customer Loyalty. But HOW? Provide Customer Service Ask to ExpressOgoing Inc. 949-288-6880 www.ogoing.com
  55. 55. GOALS + EXECUTION INCREASE Customer Loyalty. But HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask QuestionsOgoing Inc. 949-288-6880 www.ogoing.com
  56. 56. GOALS + EXECUTION INCREASE Customer Loyalty. But HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to EndorseOgoing Inc. 949-288-6880 www.ogoing.com
  57. 57. GOALS + EXECUTION INCREASE Customer Loyalty. But HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to Endorse Obtain New Ideas Ask for IdeasOgoing Inc. 949-288-6880 www.ogoing.com
  58. 58. GOALS + EXECUTION INCREASE Customer Loyalty. But HOW? Provide Customer Service Ask to Express Gather Customer Feedback Ask Questions Get Great Recommendations Ask to Endorse Obtain New Ideas Ask for Ideas Acquire Referrals Ask for new clientsOgoing Inc. 949-288-6880 www.ogoing.com
  59. 59. GOALS + EXECUTION BEST Brand! But HOW? Most Recognized, Trusted Brand When Customers Think of ______Ogoing Inc. 949-288-6880 www.ogoing.com
  60. 60. GOALS + EXECUTION BEST Brand! But HOW? Do Good Business Provide Great Products and Services Deliver Excellent Customer Service Recognize and Promote Your Customers Give Back to the Community. Good CauseOgoing Inc. 949-288-6880 www.ogoing.com Slow and Steady Wins the Race!
  61. 61. GROW YOUR PROFITS Set Your Goals Listen and Learn Build Your Channels Engage Your Audience Analyze, Reflect and Change Repeat Not A One Shot ApproachOgoing Inc. 949-288-6880 www.ogoing.com
  62. 62. HERE ARE SEVEN DO’S Conversational Informative Engaging Rewarding Solving Caring No SpammingOgoing Inc. 949-288-6880 www.ogoing.com
  63. 63. HERE ARE FIVE DON’TS No Hard Sell No Self Promotion No Everywhere No Grandiose No FreeOgoing Inc. 949-288-6880 www.ogoing.com
  64. 64. GROW YOUR NET WORTH “A journey of a thousand miles begins with a single step” - Lao-tzu, Chinese PhilosopherOgoing Inc. 949-288-6880 www.ogoing.com
  65. 65. KISS: Keep It Simple Stupid!
  66. 66. Contact MeCEO@OGOING.BIZOGOING.COM/SANJAYDALALTWITTER, LINKEDIN, FACEBOOK949-288-6880 (weekdays)

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