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Tribes
7 Neo-
TribalAnalyticsby John Zogby and Dayna Dion
The
Squad
Principally, but
not exclusively,
defined by its faith
and belief in God.
Tribes
7 Neo-
The
They are an amalgam
of the most traditional
values of duty
and responsibility,
perseverance,
simplicity, and
optimism.
Land
Tribes
7 Neo-
The
Optimistic and
adventurous, this
small but mighty
tribe is chiefly
characterized by its
focus on material
possessions.
Tribes
7 Neo-
The
Hedonists
Rebellious and
adventurous,
members of
this tribe love
new challenges
and energetic
activities.
TheTribes
7 Neo-
The
Zen, balance,
and leading a
personally fulfilling
life are their top
priorities.
Go
Tribes
7 Neo-
The
Modest in
everything they
do. They place
extra value on
authenticity, honor,
compassion, and
trustworthiness.
Dutifuls
Tribes
7 Neo-
The
See themselves
through the prism
of dealing with
life’s struggles,
perseverance, the
determination to
move on, even
against all odds.
The
Tribes
7 Neo-
The
Squad
Land
Dutifuls
The
The
Go
Hedonists
No tribe is an
island. Here’s
how they overlap
one another.
33%
27%
31%
31%
31%
15%
43%
30%
50%
7 Neo-TribesThe
FAST
COMPANY
TribalAnalyticsby John Zogby and Dayna Dion
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Tribal #Analytics - The 7 Neo-Tribes