1.
OL D R U L E S FOR
NEW MEDIA
STORYTELLING

2.
HUMANSHAVEBEENTRAINED,FORTHOUSANDSOFYEARS,TO FOLLOW ALINEAR
STORYLINE,SO HELPTHEM TO UNDERSTANDYOURSBYSTICKING(LARGELY)TOTHE
FORMULA.WHILEDIGITALDOESALLOW FORACOMPLETELYUNSTRUCTUREDAND
NON-LINEARFORMAT(ANDIT’SGOODFORTHINGSLIKEGAMES),YOURAUDIENCE
MIGHTFINDITOVERWHELMING.TAKETHEIRHAND,GUIDETHEM.PINEPOINTREALLY
ONLYALLOWEDUSERSTO GO FORWARD,ORBACK.
L IN E A R

3.
HUMANSARECOMPLEXAND,WHENTHEYLIKEYOU(ORYOURSTORY),THEYWILL
WANTTO GETINVOLVED,TO SPENDSOMETIME.THISISWHEREDIGITALREALLY
WORKS,ALLOWINGYOUTO CREATELITTLEPILESOFDETAILANDTEXTURE,WITHIN
A‘CHAPTER’ORSEGMENTOFYOURLARGELYLINEARSTORY.PINEPOINTLETS
USERSSHUFFLETHROUGHAPILEOFPHOTOGRAPHSOFCHARACTERSFEATURED
INACHAPTER.
L A Y E R E D

4.
THEGOGGLESBELIEVEANOTHERPROBLEM WITHDIGITALISTHATITENCOURAGES
USTO MAKETHINGSTHATARETOO PERFECT–PERFECTLYFLAT,STRAIGHT,ROUND,
PHOTOSHOPPED,ALIGNEDANDCROPPED.LIFE,ANDTHEPEOPLEWHO LIVEIT,
ARENOTPERFECTSO LEAVEROOM FORIMPERFECTIONS,FORRAGGEDEDGES,
INADIGITALSTORYTELLINGEXPERIENCE.THEAESTHETICSOFPINEPOINTARE
VERYHANDMADE.
H U M A N