Best of Ogilvy
Title: The Return of Dictator Ben Ali
Client: Engagement Citoyen
Office: O&M Tunis
The fervor of revolution passed after the overthrow of longtime dictator Ben Ali, and it looked like the turnout for Tunisia’s first free elections might be low.
A little shock therapy was needed, and it came in the form of a giant, incendiary poster of Ben Ali. Passersby grew angry and banded together to tear the poster down. Underneath was a simple message: vote, lest dictatorship return.
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