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The Not-So-Standard Rules of Engagement with Digital Consumers

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Brandon Berger, Chief Digital Officer Worldwide, from Ogilvy & Mather discusses how to engage digital consumers today and moving forward. Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today’s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue.

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The Not-So-Standard Rules of Engagement with Digital Consumers

  1. The NOT-SO-STANDARD rules of ENGAGEMENT with YESTERDAY’S DIGITAL Consumers
  2. Brandon BergerCHIEF DIGITAL OFFICER, OGILVY & MATHER WORLDWIDE @brandonberger
  3. 1995
  4. 2012 3
  5. 6
  6. Tomorrow is yesterday’s news, todayConsumers live by their own rulesNo longer a single frameworkEngagement goes beyond digital
  7. The NOT-SO-STANDARD rules of ENGAGEMENT with YESTERDAY’S DIGITAL Consumers
  8. Rules 1-7
  9. Rule 01.Simple can be powerful
  10. Rule 02.Everything is engagement
  11. CONSUMER asTHE AUDIENCE
  12. AUDIENCE asA CHARACTER
  13. EVERYTHING isENGAGEMENT
  14. 16
  15. Rule 03.Disruption,the new change agent
  16. ADD LOGOS INBIRCHBOX WARBY DOLLAR PARKER SHAVE CLUB
  17. Rule 04.Deliver consumer utility
  18. http://bit.ly/GBeDmj
  19. Rule 05.Game. On.
  20. 24
  21. SOCIAL PR DIGITAL 360EVENT TV C A M PA I G N OOH PRINT RETAIL
  22. http://www.facebook.com/fanta
  23. Rule 06.Life-tracking
  24. I N T E R C O N N E C T E D
  25. LIFE-TRACKING provides BENEFITS
  26. “The next evolution of this [life-tracking]trend will see users, to a certain degree,offering up their behavioral data inexchange for incentives.”
  27. Consumer commercialization of data
  28. 18 O N21 O F F L I N E I N E
  29. Rule 07.Break rules
  30. Rule 07.The themes will stay the same
  31. Rule 07.But what is here today may becompletely differenttomorrow
  32. We need to be engaging our consumersand audiences with big ideas that informtechnology and digital......not the other way around.
  33. Thank youBrandon BergerCHIEF DIGITAL OFFICER, OGILVY & MATHER WORLDWIDE @brandonberger
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Brandon Berger, Chief Digital Officer Worldwide, from Ogilvy & Mather discusses how to engage digital consumers today and moving forward. Let’s face it, what we think we know about digital consumer behavior tomorrow is already yesterday’s news today. Today’s digital consumers are always evolving and living by a set of rules that they make. There is no longer a single framework to attract consumers. Instead, we need to develop a not-so-standard approach to engage our audiences. The Not-So-Standard Rules of Engagement is a series of guidelines that gives brands the leading edge in digital engagement while co-evolving with consumers as the next round of app updates enters their queue.

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