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The Gnome Experiment - #BestOfOgilvy
Brand: Precision Scales
Title: The Gnome Experiment
Office: Ogilvy & Mather London
Kern & Sohn, a maker of precision scales, wanted to increase their reputation among scientists and educators. So to prove their scales can measure the earth’s inconsistencies in gravity, they conducted an experiment.
They sent a scale and a chip-proof gnome around the world and asked people who weighed it to post their findings online.
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