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Operation Smile India -- :{to:) #CleftToSmile

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Operation Smile India

Please join us in spreading awareness by tweeting ":{to:) #CleftToSmile"

One in every 700 Indian children is born with a cleft lip or palate. It is a life-threatening facial deformity that brings a life of immeasurable pain, hardship and ridicule. But there is hope. A simple 45 minute surgery can bring a smile back to these young lives.

Our office in India came up with a simple viral campaign that harnesses the power of social media to drive awareness for this cause. They created a logo and hash tag that people can tweet to express support for the cause. Supporters simply tweet:

:{to:) #CleftToSmile

The string of characters :{to:) represents the transformation of a cleft lip and/or palate to a repaired smile.

Tweet with us - http://bit.ly/11kMHsR

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