Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Lifebuoy Hand Washing Roti Reminder

4,120 views

Published on

Lifebuoy Hand Washing Roti Reminder

At the Kumbh Mela 2013 in Allahabad (India), where a 100 million visitors are expected, Lifebuoy along with its activation partner OgilvyAction decided to spread the message of handwashing by creating a special heat stamp and stamped 2.5 million rotis (Indian Bread) with the message "Did you wash your hands with Lifebuoy?"

Read more about "REACHING THE UNREACHABLE" in our post in Fast Company here: http://bit.ly/ReachingUnreachable

(client)

Published in: Business
no profile picture user

  • Login to see the comments

  • Be the first to like this

×