TIME SHIFT FROM PRIMETIME TO
ON DEMAND • The average American spends more than 41 hours each week engaging with content across all screens • The rate of daily mobile media consumption is two hours and 22 minutes - ﬁve times higher than in 2010. • Over 6 billion hours of video are watched each month on YouTube - that’s almost an hour for every person on Earth and 50% more than last year.
SOCIAL SHIFT FROM LEAN BACK
TO LEAN IN • There are more than 850 million monthly active Facebook users. • There are over 800 million social interactions around TV programs on their air date. • In 2012, 17 billion location-tagged posts and check-ins were logged. • Each day, Twitter users send over 400 million tweets. • More than 5 million photos are uploaded to Instagram each day.
REACHING CONSUMERS IS A MOVING
TARGET. More than 1.4 billion people use social networks. Consumers spend 10.7 hrs per day with all forms of media. 83% of tablet owners use the device while watching TV. The App economy is said to be worth $25 billion. 67 million iPads were sold in 2011 and 2012. 12% of internet trafﬁc comes from mobile.
THE MEDIA LANDSCAPE CONTINUES TO
EVOLVE. Internet advertising hit $99 billion in 2012. 67% of consumers use a smartphone. 80% of households have laptop computers. 4 out of 10 people check social networks while watching TV. 72 hours of video are uploaded to YouTube every minute. Global e-commerce sales will top $1.25 trillion by 2013. “By the end of the decade, everyone on Earth will be connected.” - Eric Schmidt
CREATE CONTENT CONNECTING WITH CONSUMERS
IN THEIR MOST RECEPTIVE STATE TECHNOLOGY ENABLES BRANDS TO... LEVERAGE MULTIPLE PLATFORMS ACROSS OWNED, EARNED AND PAID MEDIA CHANNELS ACCESS REAL-TIME DATA SHOWING HOW CONSUMERS INTERACT WITH THEIR MESSAGING