"Happiness Refill" by @CocaCola - #BestOfOgilvy collection

3,066 views

Published on

#BestOfOgilvy

Title: Happiness Refill
Brand: Coca-Cola
Office: O&M São Paulo
Category: Digital

Brazil is a country with almost no free Wi-Fi, which is especially hard on its hyper-connected teens. Coca-Cola decided that in addition to providing liquid happiness, they’d offer some digital happiness as well. Teens can put their smartphones under a Coca-Cola dispenser and get free web access wherever they are.

Click here to view more Best of Ogilvy work: http://bit.ly/BestOfOgilvy15

(client)

Published in: Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,066
On SlideShare
0
From Embeds
0
Number of Embeds
161
Actions
Shares
0
Downloads
0
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide

×