5 Quick Things to Consider Before Posting #CannesLions / #OgilvyCannes

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5 quick and simple best practice reminders when it comes to posting on social media.

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5 Quick Things to Consider Before Posting #CannesLions / #OgilvyCannes

  1. O&M is Number Onecompared to all agencies.5Quick Things toConsider BeforePosting#OgilvyCannes
  2. Digitalized OgilvyismNever write an advertisement postwhich you wouldn’t want your client,boss, and own family to read.#OgilvyCannes
  3. 1. Watch your language.What you say will be used against youin social media. Keep posts positive.Double check for spelling, grammar, etc.No brand bashing!Always be positive.#OgilvyCannes
  4. 2. Think before you postabout client work.Consider all work confidential unless youare told otherwise by your manager andclient. Remember, when you post on social,it’s public. Always assume that someoneinfluential will see your post.#OgilvyCannes
  5. 3. Proper clientdisclosure (cl)If you post about a client in any way –you MUST disclose that they are a client.You can disclose this by using (client) or(cl) in your post.#OgilvyCannes
  6. 4. Client conflicts Assuming you can post about a client,double check with your manager to ensure thatthere isn’t a client conflict from another office.#OgilvyCannes
  7. 5. Brands are like people;they are sensitive.Mentioning other brands might be sensitive andcould have unforeseen consequences. Refrainfrom posting about other brands. Of course youcan praise good work!#OgilvyCannes
  8. If we didn’t entertain you,please forgive us. (cl)#OgilvyCannes

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