Brian Fetherstonhaugh, Chairman and CEO of OgilvyOne Worldwide thought about the difference between human and machine.
"Will my job, and the job of my staff, and the jobs of all marketers, and the jobs of my children, be done by a machine?
If you take everything we do in the world simplistically, there’s a whole bunch of stuff that’s repeatable and there’s a whole bunch of stuff that’s creative. We know that historically humans have dominated the creative tasks and activities of the world and machines have dominated the repeatable. And this is absolutely true.
There are the other things that reinforce my own belief that machines struggle with certain tasks whereas humans excel. They’re inventing, they’re judging and they’re building trust. And it’s not that machines cannot do these things, it’s just that humans still do them best."